Earth Day for Real Estate Professionals

By
Real Estate Agent with Value Added Service, 602-620-2699 SA5376460000

Earth Day for Real Estate Professionals

"Earth Day for Real Estates Professionals" was hosted this morning  by Craig Foley, Chief Sustainability Officer, Laer Realty Partners, Chelmsford, Massachusetts; and Chris Chopik, Real Estate Sales Representative,  Sothebys International Realty, Toronto, Canada. 

 

Chris is a sought after expert in real estate, sustainability, and the impact that climate change has on property value around the world.  Chris knows the diverse real estate marketplace across Canada, and practices in his home town of Toronto.

 

Craig is a REALTOR, NAR GREEN instructor and co-founder at REthink 39 at LAER Realty Partners and founder of Sustainable Real Estate Consulting.  Truly a mouthful and he has more titles than I've listed, but definitely a person to know in sustainability.

 

I've come to know Craig personally while fulfilling  work on the Presidential Advisory Group on climate resilience for the National Association of REALTORs™ Sustainability Advisory Committee, February, 2020. 

 

Craig and Chris shared information that puts a hard spin on this topic, noting that realtors are in the drivers seat to effect change. 

 

Craig shared the 2020 Sustainability Report from LAER Realty Partners.  This is their second annual report on how their company has reduced their carbon footprint, increased their 4 agents with a green designation to 50, and increased their office sustainablity initatives.  This report is an excellent guide to help other agents and companies look at their company and business practice to see how they can lower their carbon footprint. 

 

Did you know that 22% of the carbon footprint is due to the homes we live in.  That's right.  Twenty-two percent of carbon emissions are from our homes.  Realtors have the in person to communicate with buyers and sellers about the homes they buy/sell. 

 

  • Ask a seller how much it costs to maintain their home.  
  •  
  • Ask a buyer if they are interested in lowering their energy bills after they buy a home.
  •  
  • Ask a seller if they've made any energy efficient, indoor air quality, or sustainable improvements.
  •  
  • Share those features with the buyer's agent. 
  •  

Raising awareness for these features and how they create benefits to a buyer who will enjoy them makes these features public.  Publicizing these features shows other agents how to market and sell these homes.   Show features, but explain the benefits of those features.

 

If a home is not energy efficient, sustainable, and has high energy bills, market it as a force for change.  An investor who installs new appliances, new roof, creating dramatic interior finishes could be selling those homes for more if the right wording is used in the listing.  Make sure to include if those appliances are Energy Star. 

 

Offer that a new HVAC (AC/Furnace) is one of the top three ways to reduce an energy bill;   the refrigerator and pool pump are the other two in Arizona. 

 

This past year, while social distancing due to covid, more residents started taking a hard look at their homes.  Lowes and Home Depot were packed with home owners making improvements to their homes.  Make sure to ask a seller what improvements they've made in the last 10 years.  Gaining more value for thoughtful renovations spells dollars on an appraisal. 

 

Fewer people were driving to an office last year.  More home owners are now working from home, permanently.  That notion is now saving green house gases.  There's also a savings to companies for employees working from homes.  

 

Maybe not all change is bad due to covid.  Maybe, just maybe we all take a hard look at our work lives to see that positive changes have been, can be, made to improve the air quality in our towns and envirnoments! 

\Happy Earth Day

 

Earth Day Check List

 

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Comments (8)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jan,

What an inspiring Earth Day Post!  I like all the tips you gave to minimize the carbon footprint.  A

Apr 22, 2021 11:21 AM
Jan Green

Thank you!  Didn't see these responses so a bit tardy in responding.  I appreciate you reading this post! 

Apr 29, 2021 05:12 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

I so appreciate your post, Jan. Happy Earth Day to you, green, Jan Green. 

Apr 22, 2021 02:16 PM
Jan Green

Thank you for stopping by  Debb, reading and commenting! 

Apr 29, 2021 05:13 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Jan,

More homes than ever before are being built with sustainability in mind.  You make a lot of great points.  Happy Earth Day!

Apr 22, 2021 06:32 PM
Jan Green

Thank you Sheri!  You are so right.  More than ever, energy efficiency and sustainability are top of mind for a lot of folks!

Apr 29, 2021 05:13 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Jan loved your post and how could I not love someone whose last name is GREEN:))Endr

Apr 22, 2021 11:27 PM
Jan Green

Thanks Endre!  Appreciate that.  Have a great rest of your day!/

Apr 29, 2021 05:14 PM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Jan - excellent suggestions for strategic alliances.  Sustainability can be a win win.

Apr 23, 2021 03:55 AM
Jan Green

It sure can.  Knowing and having those relationships with companies to benefit clients is HUGE!  Thanks for stopping by!

Apr 29, 2021 05:14 PM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Jan Green - Please keep raising awareness. Be loud. Be clear. Continue to make a difference and know you are appreciated more than you realize. 

May 01, 2021 04:09 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

We support local as much as possible Jan Green and grow a chemical-free garden every year. It feeds us well!

May 03, 2021 05:27 PM
Mark Don McInnes, Sandpoint
Sandpoint Realty LLC - Sandpoint, ID
North Idaho Real Estate - 208-255.6227

22% from our homes.  I am guessing much larger number than any of us would have guessed.  Mark

May 15, 2021 02:11 PM