"Your Agent Doesn't Know What She's Doing"
Wouldn't it be nice if the neighbors of your newly listed sellers would keep their noses out of your business? This past weekend, I had to talk a seller off the ledge after being convinced by her neighbor she was underpriced and going to ruin neighborhood property values. Mind you, the neigbhbor had been upgraded to the nines and priced even lower.
Today, I met a photographer at an upcoming condo listing. This incident involved a seller not in a panic, but absolutely certain her neighbor was off base. The neighbor evaluated my decision to not do dual agency on my listings as ill-advised. Apparently, the neighbor has a friend that wants the unit and just KNOWS that if I represented both sides her friend would get it. She told my seller, "Your agent doesn't know what she's doing."
In knowing this seller less than a week, I already had her sold on my way of doing business. As she explained to her neighbor, "Chris Ann explained to me she doesn't do it because this isn't about her making more money, it's about us getting the best representation. When she represents both sides, she can't advise as she would if she was just representing us. She is doing exactly what we want her to."
The neighbor huffed off. Seems there are buyers looking for any angle they can to get into a listing. Those buyers are generally the ones avoiding the angle of digging deep in their pockets, finding the extra cash, going above list and waiving contingencies. That's what it takes these days in competitive situations. It's not about how much I make, it's about how much the seller makes. Make them a great offer and you are golden.