"Blogging doesn't work." says the blogger who doesn't get results.
"Blogging is dead." says the guru who has a new bright and shiny to interest you (and sell you).
Heard both statements more times than I can count over our years in the Rain, and while there might be SOME truth to each statement, there's no reason to turn in our keyboards and call it a blogging career.
To be blunt, for those that state "blogging doesn't work", more often than not it's a seat to keyboard interface error. If you make the "wrong" choices about how to blog, it's true, blogging won't work for you.
- Do you provide unique content your area home buying and selling consumers are looking for?
- Have you defined a target audience?
- Is your target audience a written word audience, or are they more likely to be YouTube/Instagram types, or the type that prefers their written word in 144 characters or less?
- Are you competing directly with Z and the other big firms for key high level search terms, or have you ventured a level deeper than they do and laid claim to some important long tail search terms for your market?
- Are you reliant on canned type content? Look, there's a place for Keeping Current Matters type posts, but as a small part of your overall blogging and not as the sole provider of your blog's content. Make those posts a side dish to your blog, but not your main course.
- Do you understand the basics of SEO? Scroll through the main blog roll and you'll see all kinds of missed opportunities in the post titles. "3 Bedroom Home For Sale". Generic and no geographic location terms means you have about zero chance of anyone other than someone who ALREADY reads your blog finding that post.
- Have you been at it long enough to build an inventory of posts that work for you, especially posts of an evergreen variety?
Basically the list could go on for quite a bit. There are fundamentals to blogging as a successful business generator. Ignore too many of the basics and you may decide blogging isn't worth your time because "blogging doesn't work."
But my observation? Blogging DOES work, but it's all about your choices.
Blogging coupled with our IDX search pages still continues to be a primary source of business for us, and we're not doing anything proprietary.
Block and tackle blogging works, no matter what the "gurus" tell us.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz