It was shear audio volume that got my attention early this morning. While sitting at my desk in my office (at 7:15 AM) this fellow was advertising his presence so loudly I wondered if he was just outside my office door.
Nope! This guy was over a block away and he had the wrong message and the wrong audience as well.
In his loudest voice he was saying: "Hey Baby! Here I am, let's nest". Unfortunately his audience was down by the river, in the parks, and out in the fields. It's not to likely he was/is going to find a mate who wants a penthouse view to raise a family.
Where are you marketing? No matter what your volume or frequency you are not going to get results if your target audience is totally on another page... or swamp.