In my previous post I explained how Social Media Marketing is a process to subtly promote yourself and your website. By participating in these networks you are able to educate the other participants about your business and also give them a glimpse into your personality. Well as promised I offer ways for you to build new relations online, increase traffic to your website and establish yourself as an expert in your field.
Build new relations online http://www.activerain.com is an excellent website for real estate professionals to join and build their online relations. Agents are able to ask questions, exchange ideas and most importantly pass along referrals should they know of a client needing services in a new area. This community has grown immensely in the past year and is a staple in the real estate industry. By getting high rankings from Google searches you get more bang for your time. Check out the “Success Stories” for further insight. Other sites like www.Trulia.com www.Linkedin.com www.wannanetwork.com also allow you to make a connection with someone; then in turn you connect with their connections and so on and so on.
Direct traffic to your website By actively participating in these networks and optimizing the profile feature; many people will click on a person’s link to get to know them better. Make sure when they do go to your website it reflects your personality. Another great opportunity is to join local community groups and contribute to their newsletters. Remember to always include your website address in your byline.
Establish yourself as an expert An "expert" is someone having or displaying special skill or knowledge derived from training or experience in a particular area of study. There’s a few ways to position yourself to be viewed as an expert. By stepping up and answering questions on the network sites or offering your comments to posts you are letting people know that you are a knowledgeable and capable person. People will take note of what you say.
Another great way is to start blogging. Most sites offer blog space but ideally you will have your blog on your website too. I know blogging can be very intimidating. To start with a blank sheet of paper can block any creativity. But once you realize that what you are doing is talking to someone, about what you know, then it will become second nature. Visualize yourself having a conversation with a potential client and your words of interest will flow. A great resource to get started with blogging is www.realestatetomato.com. Check it out for wonderful tips and ideas for your blog.
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