As a sign designer, I'm often asked for suggestions of good sign colors. I answer with a question: what colors do the large independent real estate companies in your area use? Avoid those. Stay clear of colors used by the franchises. Go for unique. Color is a huge factor in how memorable your yard signs are to buyers.
The biggest mistake I run across is limiting yourself to one or two colors, picked from the 12 main colors of the color wheel. [Flash back to high school art class]. Our graphic artists and screen printers have thousands of colors in their palettes. They love creating color schemes if given the opportunity. Give them the freedom of using three or four colors for your signs...ooooh, they'll be fighting each other to work on your sign design!
Look at product packaging on supermarket shelves for potential color combinations. Millions of dollars are spent on package design. You won't find too many red and black on white color schemes there.
Here's two great web sites that will give you ready to use color schemes to use for your signs and other marketing materials:
Colour Lovers Explore the latest color schemes for brands, web sites, summer dresses and even tatoos! Man, I could spend days there.
Kuler An Adobe web site (you'll need the latest version of Flash to use it). Great color combinations from a community of graphic designers. You can even create color themes using flickr images.
Finally, check out our Real Estate Sign Gallery. We've assembled over 400 of our favorite designs, many with unique color schemes.
Real Estate Sign Blog.
I want a purple sign. How will that do? I'll have to check out your sign gallery. As I continue my plans for my independence away from a big brokerage I need to know what would be the most appealing!
This is something I have never thought of. I checked out your gallery and you have some really good designs. Thanks for sharing this unique thought.
Great topic. Its not just color that attracts the eye, you have to have clear and simple text. Too much information will lose them, especially if you are passing by in traffic.
Personally I like using the Keller Williams red as my main color. It draws the eye. People just associate red with stop, emergency, or danger so it naturally stands out.
Darin,
You've got a very attractive sign. Like the orange, accenting the red background. I've got some ideas on making your photo work better with the theme. I'll post a suggested layout here on tomorrow. Consider it my thanks for the comment. Jim
Darin... This is what we came up with - we could do better with the original photo (we had to draw the rest of your shoulder). Let me know what you think.
Great tips you do want your colors to stand out and be something the customers will remember. I will have to check out your color scheme next time I need signs.
I think one of the biggest mistakes some people make on their signs is making them too busy so that the consumer can't make out what exactly the sign is trying to convey. Brightly colored, but KISS!!
I just did some black with gold lettering and I think they turned out great. I love the look. I hope that combo works!
Jim,
Did your company go out of business? I placed an order on your website a week ago and I still havent gotten a confirmation from you guys... I tried emailing and calling and I am not getting any answer... I would really like to figure out what's going on...
Chris
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