Level up Professionalism in Real Estate

Real Estate Broker/Owner with Buy and Sell Oklahoma LLC 172320

For new licensees (or seasoned ones):

You have entered into a field with an opportunity to learn something new every day -- and maybe you're experiencing transaction after transaction in this fast-paced market OR following the flow of one transaction here and there.

Either way, I have some advice for you:


Decide how you want your customers to remember you during their experience.

The key words - "remember you."


You have an awesome opportunity to build a loyal customer base - and never have to look for "leads" again.

It really comes down to the quality of service you provide your customers NOW and how they see you treating others in the transaction.  No matter how busy you are, you can train yourself to respond in a professional manner.  After all, that is why you have a customer to begin with, isn't it?  Because you are the real estate professional?


If you like the idea of working with referrals, here are suggestions to help build your level of professionalism:

*Do your due diligence in knowing the contracts and the rights of each party during every stage of the transaction.

*Aim to be proficient.  Your customers may not acknowledge your hard work for checking and double checking every detail - and you may not win the "Drafted an Offer in under 10 minutes" award - but your customers will remember how they couldn't have done the transaction without you.

*Spend some time building up your emotional intelligence.  Increasing your self-awareness, self-regulation, and empathy will give you a huge boost.

*Be mindful of your communications.  Every call, text, and email should be made with a facilitator mindset.  A facilitator can stay neutral, calm, and factual.

*Furthermore, remember you are NOT the one making the decisions in the transactions.  When you receive an offer, counter, or other item that needs to be relayed to your customer - you can simply say "Thank you, I will forward to my customer and get back to you asap."  Emotional responses can be revealing and very unprofessional.  When you need to vent, keep a trusted colleague on speed dial or utilitze a "venting" journal.


You are also encouraged to locate an educator and mentor who exhibits the kind of professionalism you desire to have in your business.

I am blessed to have one of the best around.

She is a former President of ARELLO, former Director of Oklahoma Real Estate Commission, and is currently the instructor for Oklahoma and Nebraska (affiliated with VanEd) https://oklahomarealestateeducation.com/.

My educator, my mentor, my mother, Anne Woody.  I am thankful for her guidance and counsel in this realm – as I came from an education/counseling realm before real estate.


Wishing you many referrals - and hope to work with you in a transaction soon.

Posted by


Alesha A. Wilson, M.Ed. | Broker/Owner

Buy and Sell Oklahoma LLC



Comments (4)

Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Alesha A. Wilson, M.Ed. great points that you make. Obviously your clients have great memories of your service.

May 04, 2021 08:39 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Alesha - for those who don't have a respected mentor, find one.  Learning professionalism, ethics, and emotional intelligence will make one more of a true professional.

May 04, 2021 10:37 AM
Alesha A. Wilson, M.Ed.
Buy and Sell Oklahoma LLC - Oklahoma City, OK
Buy and Sell Real Estate with Confidence

Thank you Rocky Dickerson.  Yes, very thankful for their trust and referrals.  Have a wonderful May

May 04, 2021 03:38 PM
Alesha A. Wilson, M.Ed.
Buy and Sell Oklahoma LLC - Oklahoma City, OK
Buy and Sell Real Estate with Confidence

A true professional, yes Grant Schneider 😀
I've be absent in the Rain for awhile but I trust the professionalism hasn't changed.  Thank you for stopping by!

May 04, 2021 03:44 PM