During the past 12 months, Florida flat fee MLS listing service, ADDvantage, has fielded 512 calls from Realtors and buyers on Saturday and Sunday and 481 calls before 9:00am and after 5:00pm.
Is your flat fee MLS service or full-service agency working this hard for you?
ADDvantage answers their phone 8:00am-8:00pm Saturday and Sunday-even on holidays. Of course, we also answer the phone Monday through Friday 8:00-8:00 as well.
Keith Gordon, broker for ADDvantage says:
“This is how we operate our flat fee MLS service in Florida. It is successful because it drives more showings to our flat fee sellers in Orlando, Miami, Jacksonville and other cities in Florida.
Realtors work extremely hard to earn the commissions offered in the MLS. They start calling ADDvantage as early as 8:00 am and don’t stop sometimes until 9:30 pm. Realtors don’t care if it’s Saturday, Sunday, Memorial Day or Father’s Day, they call when they have a buyer.
We are the only Florida flat rate MLS service (or full service brokerage) that maintains these extended hours operation. For this reason, we are not the cheapest discount MLS listing service in Florida.
Our basic MLS flat rate listing is $349 for 6 months while our competition is priced at $199-$299. But, they don’t do what we do. Whether you are selling a $1,300,000 home in Orlando, or a $5,500,000 property in Miami or a $250,000 home in Tampa, our service commitment will offer you a better chance of selling because we get more Realtor and buyer showings for our sellers. We do charge a bit more but we offer a lot more service.”
When listing flat fee in the MLS, the seller’s phone numbers are published in the MLS under Realtor Remarks. So why pay more to get your Florida home flat fee listed with ADDvantage when you could use a flat fee service that will put your home in the MLS for $199? Besides our fully staffed office and advanced listing software, making managing your listing changes a breeze, ADDvantage offers a level of service that benefits sellers where it counts…capturing leads.
The proof is in the numbers. 993 callers over a 12 month period successfully captured ADDvantage after “ordinary business hours.” They were: (i) Realtors that attempted to call the seller first but didn’t reach them or they called us first because they didn’t see the seller’s number in the MLS, which is often the case; (ii) Buyers from Realtor.com or other sites who search on the weekends and don’t have access to the seller’s number in Realtor.com (not allowed by the rules of NAR) so they always call the listing broker.
ADDvantage guarantees no missed calls (leads) and we direct all callers to contact our sellers directly plus we forward all leads to our flat fee sellers in real time by email. Note: Our ADDvantage Plus “enhanced” flat fee MLS listed clients do not have their numbers published in the MLS…for more details, Compare our 4 Flat Fee MLS Plans.
If you are selling a home, every single lead is important. One lead can mean one sale.
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