4 Tactics to Drive Up Sales As Your Real Estate Agency

Real Estate Technology with Husky Marketing

The real estate market is extremely competitive and healthy at this current time. Driving up even a sale a week at an agency can make a huge difference by the end of the year. Agents will flock to an agency that has great listings and has immense digital marketing capabilities. Attracting these top agents can completely change the trajectory of the agency. There are just some agents that are great at selling and will do anything for their clients to ensure their happiness. The following are tactics to drive up sales at your real estate agency. 

Partner With Local Handymen/Top Home Service Professionals

Repairs of the home before the home inspection can be important. A buyer might be willing to overlook a few repairs but not a laundry list of items. A handyman can be a huge help and if the agency uses them regularly, they are more than likely willing to give a discount for their stream of work they receive. Home service professionals like that of an HVAC technician are also important. Getting the AC tuned up before inspection is important. HVAC systems can cost thousands and most buyers do not want to be out of pocket within the first few months of owning the home. 

Enter Into Contests For Exposure

Entering into contests for the best pictures taken of a listing or best website for an agency is important. You likely will not have to do much extra work and can prove quite beneficial. Entering a website into the Digital Excellence Awards is a perfect example. Even videos can be entered into this awards contest which is important in real estate. Videos can sell a home without a buyer even stepping into the home physically. 


Creating a database of home service professionals or those that help sell homes can be important. Trusted resources are always appreciated as the home buying process is full of unexpected fees or charges. Listing your agency on top business directories like BestLocal.co can allow for a backlink and increased exposure of the agency. 

Add a Unique Element To The Home Buying Process 

The ability to have certain appliances already installed provides ultimate convenience. Selling these appliances can drive up revenue when partnering with large manufacturers. An eCommerce development company can add a section to the agency website for this. Do not impact the listings of homes as this should still be the main source of revenue. Picking up buyers in a limo is another unique thing that can be done. These will not be as expensive as you might think when going to an estate sale. The homebuying process is stressful so add this to make it a bit of fun.

Adding Calculators to the Website

TheeDigital notes that a home mortgage calculator or renovation calculator can be immensely important. Not only can this attract traffic to the agency’s website but also backlinks from real estate websites. Showing up at the top of search results on Google can generate daily organic leads. 


Driving sales at your agency can make the business a staple of the local area. A trusted name in selling and buying homes can be worth its weight in gold.

Comments (3)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Tommy. Thanks for the great suggestions to potentially up production. Enjoy your day.

May 11, 2021 05:08 AM
Shayne Stone
Champion Real Estate Group - Missouri City, TX
"Your Rock Solid Choice Realtor"

Great information!  Thanks for sharing and have a wonderful day!

May 11, 2021 06:47 AM
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and have a wonderful day!

May 27, 2021 06:31 AM