Our SUV uses diesel fuel.
There are three gas stations at the intersection nearest our home.
One doesn't offer diesel fuel.
One offers diesel fuel at one set of pumps shared with semis. $3.25/gallon
One offers diesel fuel integrated with the regular gas pumps. $3.45/gallon
Which station did I choose?
Well obviously not the first one, no diesel!
The 2nd one would have saved me about $2 total, but the pump handle almost always has diesel fuel all over the handle and you're almost certain to get it on your hands when you pump. (I know this might make the farmer/mechanic types laugh...but hey, the smell of diesel on my hands is not my preferred cologne!).
The 3rd one cost more, but I don't have to spend any time cleaning up after I get back home, and no risk of getting fuel on the inside of the SUV either. Easy peasy transaction.
Three to choose from, only one gets my business today.
What does this have to do with real estate, or even blogging you may ask?
The answer: What does your blog offer potential customers?
Let's say your blog is like the first station. The first station doesn't offer what I want, so it was never in the running to get my business, but it offers the "generic" that suits most customers. As long as they provide what the mainstream needs at least a price equivalent of better to the two other stations, they'll probably stay in business. But today, I was a niche buyer who needed something specific, so I went elsewhere for what I needed.
The second station offers what I want, but the experience is "grimy". Blogs can be that way too. The information is there, but it's hard on the user. Wall of words, grammar and spelling butchered, aesthetically unappealing?? All deterrents to most readers.
The third station had exactly what I wanted, and I was willing to pay a premium for it. A clean, easy to use station with a dozen pumps offering what I needed.
A blog that gets found, is easy to read and offers exactly what the customer wants, that's the goal if you want your blog to generate business.
When you examine your blog:
Do you provide the relevant information that your desired customers want?
Is it easy for them to read?
Is it easy for them to contact you with your phone number/email/website(s) clearly identified?
The customers are looking to fill up, do you have what they want?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz