Ask An Ambassador: A Tale Of 3 Gas Stations

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

Our SUV uses diesel fuel. 

There are three gas stations at the intersection nearest our home.

One doesn't offer diesel fuel.

One offers diesel fuel at one set of pumps shared with semis.  $3.25/gallon

One offers diesel fuel integrated with the regular gas pumps.  $3.45/gallon

 

Which station did I choose?

 

Well obviously not the first one, no diesel!

 

The 2nd one would have saved me about $2 total, but the pump handle almost always has diesel fuel all over the handle and you're almost certain to get it on your hands when you pump.  (I know this might make the farmer/mechanic types laugh...but hey, the smell of diesel on my hands is not my preferred cologne!).

 

The 3rd one cost more, but I don't have to spend any time cleaning up after I get back home, and no risk of getting fuel on the inside of the SUV either.  Easy peasy transaction.

 

Three to choose from, only one gets my business today.

 

What does this have to do with real estate, or even blogging you may ask?

 

The answer:  What does your blog offer potential customers?

 

Let's say your blog is like the first station.  The first station doesn't offer what I want, so it was never in the running to get my business, but it offers the "generic" that suits most customers.  As long as they provide what the mainstream needs at least a price equivalent of better to the two other stations, they'll probably stay in business.  But today, I was a niche buyer who needed something specific, so I went elsewhere for what I needed.

 

The second station offers what I want, but the experience is "grimy".  Blogs can be that way too.  The information is there, but it's hard on the user.  Wall of words, grammar and spelling butchered, aesthetically unappealing??  All deterrents to most readers.

 

The third station had exactly what I wanted, and I was willing to pay a premium for it.  A clean, easy to use station with a dozen pumps offering what I needed. 

 

A blog that gets found, is easy to read and offers exactly what the customer wants, that's the goal if you want your blog to generate business.

 

When you examine your blog:

Do you provide the relevant information that your desired customers want?

Is it easy for them to read?

Is it easy for them to contact you with your phone number/email/website(s) clearly identified?

 

The customers are looking to fill up, do you have what they want?

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Comments (31)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - there are sorts of gas shoppers.  Some hunt solely for price.  Others for convenience.  And as we know, there are those who just like to grumble and complain but I digress.  

I like your analogy.  Your blogging pipeline never seems to run dry.  

May 12, 2021 07:01 AM
Liz and Bill Spear

There is the other aspect depending on where I'm at, how easily can I get in and out of the station?  Some are just in the wrong place to be readily usable for the route I'm on that day.

I'm due to add some fresh consumer content to our blog, but the old stuff is still working.  Have another townhome under contract that I know sourced from a years ago IDX page.

May 12, 2021 07:16 AM
Michael Jacobs

^That's how it is done^.  

May 12, 2021 07:23 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

NJ is a Union State and consumers are not allowed to pump their own gas ( at the pump) . I’m actually wondering if we are going to have 1978 gas shortages this month ??

May 12, 2021 07:06 AM
Liz and Bill Spear

Many moons ago we used to pass through NJ and have to use the full service stations.  Been quite a while since I've had to do that.

May 12, 2021 09:37 AM
Kathleen Daniels, Probate & Trust Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Bill, 

Great analogy. I would have paid more too for a better experience. Any smell of gas in or around my car is not the experience I want. 

I do believe my WordPress niche blog provides what people want. It makes my phone ring and I close business from it. 

May 12, 2021 08:09 AM
Liz and Bill Spear

The overall experience matters.  Sometimes you do get what you pay for.

May 12, 2021 09:38 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Thank you very much for sharing your personal experience and advice.

May 12, 2021 08:16 AM
Liz and Bill Spear

You're welcome!

May 12, 2021 09:38 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

A great analogy as people seek information and they want tit easy to read and be informative. Give them what they want or even over deliver and they will pay the extra for the service.

May 12, 2021 09:33 AM
Liz and Bill Spear

The people that hire us, in particular those after the patio home niche, love the information we provide and state "we kept finding you EVERYWHERE".   We offer something our competition doesn't.

May 12, 2021 09:39 AM
Paula McDonald, Ph.D.
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

I also remember the days of full-service. Our business should never ever be anything less.

May 12, 2021 09:36 AM
Liz and Bill Spear

There's a model for everyone, hopefully the consumer makes the best choice for their personal needs.

May 12, 2021 10:58 AM
CANDACE (Candy) STEVENS, EA
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

Great analogy!  

May 12, 2021 09:59 AM
Liz and Bill Spear

Thanks!

May 12, 2021 10:58 AM
Robert Rauf
HomeBridge Financial Services (NJ) - Toms River, NJ

Just another reason NJ is great.  We are not allowed to pump your own fuel :)  

and I have not had a diesel car in years, but I agree, that smell doesn't go away easily, so that 2 bucks extra is probably worth it!

May 12, 2021 01:27 PM
Liz and Bill Spear

Definitely, and grabbing a leather steering wheel after getting it on me is not a good idea.

May 12, 2021 02:40 PM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

What a timely post. Spot on. 

May 12, 2021 09:04 PM
Liz and Bill Spear

Written just before I heard about the gas shortages, talk about timing :)

May 13, 2021 06:12 AM
Paddy Deighan MBA JD PhD
federalfinanciallawgroup.com - Vail, CO
Paddy Deighan J.D. Ph.D

I am visiting my sister in NJ and they still do not allow motorists to pump their own gas!! Only state in the union that does not allow it - I believe

May 13, 2021 01:34 AM
Liz and Bill Spear

I can't say I've traveled through another state that wouldn't let you pump your own gas.  I've missed a few, but the ones I've missed I can't envision requiring someone else to pump your gas.

May 13, 2021 06:13 AM
Joe Jackson
Keller Williams Capital Partners Realty - Columbus, OH
Clintonville and Central Ohio Real Estate Expert

You pay peanuts, you get monkeys!

May 13, 2021 04:57 AM
Liz and Bill Spear

But they're honey roasted peanuts!

May 13, 2021 06:13 AM
faye schubert
Branson, MO
Living the Branson Lake Life

For blogs, I  think in terms of "full service station" but easy to read which "service" the reader is interested in.  Working links to the products make it a good experience for that reader.

Being in the oil industry for 30 years and third generation in the family (probably the last), pipelines are the way to go. You wouldn't believe the constraints and regulations put on the oil industry. After all the posturing about the Alaska Pipeline, it was incredible to see how green the grass was underneath it. This fed the wildlife during the winters , as the elevated pipeline allowed the grass to stay green. 

Love your post!

May 13, 2021 07:17 AM
Liz and Bill Spear

And that is definitely part of it, what services does the consumer want vs. what audience I want?  E.g. I don't target short sales and investor type work.  It's just not the best use of my time and skills, so I leave that to other agents that have the right skill set.

Interesting on the pipeline's impact on the grass!

May 13, 2021 08:07 AM
Richard V. Foster, Esq.
Nevada Perfect Homes - Henderson, NV
Broker (58356) - ABR/M, CREN, CRS, GRI, RRG, SFR

Simply stated... You get what you pay for.

 

However... WITH ALL THINGS BEING EQUAL. There are four gas stations, one on each corner, why don't people got to the lowest priced station? If they did, the result- the remaining three stations would be forced to lower their prices. Simple economics. If you want gas prices to drop, only buy your fuel from the lowest priced stations... Just saying.

May 13, 2021 09:08 AM
Liz and Bill Spear

But rarely are all things truly equal.  What is important to one may not matter an iota to another, so there's room in that business (and ours) for quite a range of services and prices.

May 13, 2021 12:39 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

I think the biggest frustration is bloggers thinking they are giving info that the public wants to see. Most of the time recepies are not what people are interested in on a real estate site.

There are a few members here who think they should be featured & they really don't write well. Improve thy craft & maybe more will read it. Find the value nugget that people seek.  (Now I sound like Richie & Michael).

 

May 13, 2021 12:07 PM
Liz and Bill Spear

For my personal view, I think anything can be worked into a blog if you've got an established audience or are working referral only  E.g. I can write about our beekeeping activities but it needs to be in addition to a core of posts that are real estate related because I don't have a big enough core of repeat/referral business to not be working on generating new opportunities.

As far as being featured, it's an art and a science both, and it takes time to hone that craft.  It's understanding the audience and what they want/need, and then having the skills to execute and provide that nugget you mention.

May 13, 2021 12:43 PM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

Gas stations are required to post their total price for each gallon, unlike other industries, so, consumers can easily compare gas prices, benefits and service. So, why not make it a requirement for all businesses to post their total prices, so consumers can compare prices, benefits and services? Wouldn't everybody benefit if that was mandatory? 

May 13, 2021 02:56 PM
Liz and Bill Spear

Maybe for businesses that have set fees for commodity iteams, and assuming all things were totally equal, but how often are things totally equal?  Stores vary, cleanliness varies, employee courtesy varies.  Does the company actually deliver on promises?

May 13, 2021 03:37 PM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Excellent analogy and point well taken. You keep coming up with great ideas.

May 13, 2021 09:01 PM
Liz and Bill Spear

The ideas are out there, I just have to convert them into something usable :)

May 14, 2021 06:25 AM
Nick Vandekar, 610-203-4543
Long & Foster Real Estate Inc 610-225-7400 - Devon, PA
Tredyffrin Easttown Realtor, Philly Main Line

I like the analogy, easy to understand and apply. Thank you for the points made.

May 14, 2021 07:34 AM
Liz and Bill Spear

Thanks Nick!

May 14, 2021 03:21 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good afternoon Bill,

Well as always you put it out there in lay man's terms and made it easy to understand and apply. Congrats on the featured post..well done!

May 14, 2021 12:53 PM
Liz and Bill Spear

I've learned a few things with a decade's worth of blogging :)

May 14, 2021 03:25 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi Bill,

Not everyone is looking for the least expensive option. I am like you. I choose a place based on having what I want and offering the best experience. Convenience weighs heavily in my world.

May 15, 2021 07:33 AM
Liz and Bill Spear

Convenience has taken on more importance as I've gotten older (and have a bit more financial flexibility).  Projects I would have done myself in my younger years with the required blood, sweat and tears are now hired out to people that can do it faster and better.

May 15, 2021 08:00 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

Excellent analogy!  Like others on this post, I have an EV so the comparison would be my wall charger, chargers I have to pay for and the Tesla Super Charger in the sharp outdoor shopping center.  I'd much rather go the latter, which might equate to the information packed blog, versus the slow at home charger which doesn't work like a well oiled machine.  Nice post!

May 25, 2021 03:43 PM
Liz and Bill Spear

I'll need to see increased range before I'll be willing to convert to EV.  Road trip from our current home to Liz's parent's home is over 400 miles.

May 25, 2021 04:50 PM