My new real estate marketing campaign - out of the box!

Real Estate Agent with Progressive Realty (Boise Idaho) DB-17066

I have been a licensed Realtor in Idaho for 30 years.  It is hard to come up with new ideas on how to stand our and market yourself with over 1.4 million Realtors nationwide. I think I finally came up with it . . . 


Realtors are always looking for motivated clients.  This target market would find motivated sellers as well as potential new cash buyer's.

This idea is still in the beta phase as I need to figure out a few details.  Do I take what I have learned on Shark Tank and license the idea?  Do I sell marketing rights by zip codes like Zillow?

I am thinking on the back, it might say:

Follow me to your next home!
(lights on for safety)

For the developers out there, I could advertise "Lots available soon" or "Next phase coming soon".  

Aren't you dying for new business?  You better hurry and reserve your spot now, this opportunity is only available for a limited time!

Comments (23)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Jim - I can't wait to see the reaction of Kevin O'Leary from Shark Tank. . . 

May 22, 2021 11:12 AM
Kat Palmiotti

Haha, true!

May 23, 2021 05:01 AM
Jim Paulson

I should submit the idea just to test that.  It would be an honor to meet some of the Sharks in person.

May 24, 2021 01:06 PM
Kathleen Daniels, Probate & Trust Estate Specialist
KD Realty - 408.972.1822 - San Jose, CA
Probate Real Estate

Hello Michael Jacobs - O'leary's infamous response ... you are dead to me! HA 

Or he just calls people a cockroach. OMG ... talk about no filter.  Did you watch the shark fight last night on Shark Tank! - They really went at each other.

Oh, I digress.

May 22, 2021 12:51 PM
Michael Jacobs

Kathleen Daniels, Probate & Trust Specialist - The show is definitely unique.  

May 22, 2021 02:00 PM
Kat Palmiotti

I havent' watched this show in a while, but it sounds like I'm missing some fun!

May 23, 2021 05:02 AM
Jim Paulson

This should be perfect for you since you specialize in Probates and Trusts.

I really like Shark Tank and the follow ups.

May 24, 2021 01:08 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Jim, now you would have heads turning, but no one would ride WITH you.....

May 22, 2021 03:39 PM
Jim Paulson

I won't take it personal if no one rides with me, I would shift the blame on Covid-19.  When I was a kid, my father thought about buying a hearse for a family car so if my brother and I got loud, he could just roll up the window to the back and ignore us.

May 24, 2021 01:10 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

This certainly would be your forever home - single level, I presume. Or would that square footage be discounted since it's "under ground?" 

May 22, 2021 04:01 PM
Kat Palmiotti


May 23, 2021 05:02 AM
Jim Paulson

As the world population increases, we should look at multi-level options.  When I bought a duplex lot (zoned for my wife and I) I felt like a horrable buyer's agent since I didn't try to negotiate price or terms.  I guess that is why they say an agent shouldn't represent themselves.

May 24, 2021 01:14 PM
Bob Force (REALTOR®)
Weichert Realtors - Aspen Hill - Mount Airy, MD
The FORCE in Maryland Real Estate

I once know a stone mason how was in the Memorial stone (Tombstones) business.  He claimed to be in a dyeing business.

May 22, 2021 04:09 PM
Jim Paulson

I think I would like that guy.  However, for what they charge, you would make a good living at it.

May 24, 2021 01:15 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices California Properties - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Haha I was thinking that looks like a Funeral Home Limo:)) will definitely catch someones attention Jim:))))Keep us posted, Endre

May 22, 2021 04:36 PM
Jim Paulson

You have been successfully selling lots lately in Beverly Hills.  Maybe you would be first customer.  We could change your slogan to "Follow me to find you the right plot."

May 24, 2021 01:18 PM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

My mother's maiden name is Harlem. I sell condo's and co-op's in the Harlem neighborhood of Manhattan. I just couldn't be "that" guy in the name of marketing. 

May 22, 2021 06:59 PM
Jim Paulson

I think you might do OK advertising yourself as "That Real Estate Guy".  My brother used to have "Insurance Guy" on his business cards and people called because he seemed approachable.

May 24, 2021 01:25 PM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

I also live in a high point (geographically) in Manhattan. I thought about adding things in my marketing like "Future Beach Front Property" or "Rising sea level safe property" but again- I really don't want to be "That" guy.

May 22, 2021 07:32 PM
Jim Paulson

I would appreciate the "Future Beach Front Property" signs.  Probably not on an upper end listing, but for a starter home, it would make the phone ring.

May 24, 2021 01:27 PM
Adam Feinberg

A starter home here is $500k. No matter the price point- it would catch a lot of attention for the wrong reasons, and while I know the saying there is no such thing as bad publicity- it's not my way of doing business. 

May 24, 2021 02:30 PM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

Haha, if I saw a hearse with those words on it, I'd laugh. But I bet most people would be afraid to call!

May 23, 2021 05:03 AM
Jim Paulson

Kat, it might clash with your current slogan "Helping your Montana dreams take root". 

May 24, 2021 01:23 PM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I would be afraid to tempt faint. It's a hard "No" for me.  😊

May 23, 2021 09:14 AM
Jim Paulson

How about changing the slogan to "Live a little, call me!"

May 24, 2021 01:22 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

One thing is for sure, Jim. People are dying to use your services

May 23, 2021 10:47 AM
Jim Paulson

Pretty STIFF competition out there too.

May 24, 2021 01:19 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Jim Paulson ,

I have to admit I might have to say its a hard No for me too! I loved Rocky Dickerson  response! 🤣

May 23, 2021 04:52 PM
Jim Paulson

How about if we change the slogan to "Aren't you dying to call a good Realtor"?

May 24, 2021 01:21 PM
Debra Leisek
Bay Realty,Inc Homer Alaska - Homer, AK

A little twisted! You're killing me!! haha! 

May 25, 2021 12:57 AM
Jim Paulson

If I twist long enough, I can make a full 360 turn and be back on track.

May 27, 2021 08:51 AM
Debra Leisek

Always good to have a Plan! 😎

May 28, 2021 12:45 AM
Charles Stallions
Charles Stallions Real Estate Services - Pensacola, FL
850-476-4494 - Pensacola, Pace or Gulf Breeze, Fl.

1996 I did a Hearse in front of the office with a sign saying "we specialize in listings that expired the first time get you second opinion before you list". Not sure why I stopped doing that. But at Halloween it was the place to be also with two Mannequins  dressed in black and one in white complete with real estate jackets and all. 


May 25, 2021 03:48 AM
Jim Paulson

We don't have many expired listings in Boise.  If they listed 10% over market, they just needed a six month listing and the price would have caught up.  However, I suggest you bring that idea back to life. 

May 27, 2021 08:53 AM
Michael J. Perry
KW Elite - Lancaster, PA
Lancaster, PA Relo Specialist

When I first got into the business, magnetic Car Signs were the rage ! I had them on all our cars , even my red RX-7 !!

May 25, 2021 05:12 AM
Jim Paulson

I admit, I owned a few sets as well.  I liked that I could remove them if I was  driving in hurry somewhere or parked in front of a bar.  :)

May 27, 2021 08:55 AM
Nancy Pav
Century 21 Redwood Realty - Ashburn, VA
Nancy Pav, Your "GottaHave" Realtor

When I was in college, there was a student who drove an old hearse.  He definitely stood out and everyone knew who he was.  I do think people will remember you.  May not want to ride with you but will remember you!

May 25, 2021 07:10 AM
Jim Paulson

This is the second time I have been tempted to buy one.  Maybe third time will be the charm.  For what I paid to lease one for a one time delivery last year  it is tempting to plan ahead.  I wonder if I could rent it out on Turo?

May 27, 2021 08:57 AM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

There is a company here that offers limo rides to closings and your house on TV every Sunday Morning at 9 AM  Jim Paulson but to be honest not my style, but if it works for you that is what counts 

May 25, 2021 12:31 PM
Jim Paulson

I liked Charles Stallions comment above about using it for Halloween.  I am too humble to do the limo thing. As noted by the hearse, I am more "grounded". 

May 27, 2021 09:00 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

I know an agent in our market place that does really well selling residential real estate , but she also does very well selling cemetery plots.

May 28, 2021 07:28 AM
Jim Paulson

Buzz Mackintosh I felt like a horrible agent when I bought my cemetery plot last year because I neither negotiated the price nor asked for a commission. 

Does that agent represent a certain cemetery or is she an independent lot broker?

May 28, 2021 03:29 PM
Patricia Feager, MBA, CRS, GRI,MRP
Selling Homes Changing Lives

Niche marketing? That's not a brand I ever saw. If you implement, let us know how successful you are. You never know what appeals to consumers (or the neighbors) until you try. Good luck! 

May 28, 2021 07:11 PM
Jim Paulson

I might do this for April Fools next year. 

May 31, 2021 08:08 PM
Patricia Feager, MBA, CRS, GRI,MRP

Jim Paulson - That would be funy! Please put it on your calendar for next year! You're great!

May 31, 2021 09:54 PM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

That's hilarious. Thanks for making me laugh today. :)

Aug 15, 2021 04:51 PM
Jim Paulson

You are welcome.  Thanks for enjoying my unique sense of humor.

Aug 20, 2021 03:33 PM