IF THEY DON'T TRUST YOU THEY DON'T TRUST THE MESSAGE

By
Education & Training with Performance Development Strategies

Have you ever felt that someone was upset by your message, but you didn’t know why? I recently met with the leaders of one of my Westchester County New York organizations to present results of an employee survey. The employees felt that there were had been many changes and they didn’t understand why. Productivity almost always suffers in times of great change because people's stress dramatically increases due to the universal fear of the unknown. Often senior executives genuinely believe they are communicating with employees when it comes to matters that affect them. Unfortunately, they often underestimate the number of matters that includes.

Can you say with certainty that you know what is important to your team and what you should tell them? The only way to know is to put yourself in their shoes and see things from their position and mindset. Think to yourself, “If I were hearing this information would I become very worried?” If you were that person receiving the information what would be important for you to know? What is the worst thing that could happen, and would you want to know about it in advance? How would you want to be told?

How would you be answering these questions? You can’t answer the questions without the input from your team—the people affected by the changes. Depending on how much you can discuss, or how much is already known, you might ask a few individuals what the grapevine is saying, and what people are worrying and wondering about.

Now, armed with this information, draft the answers to the questions. Of course, they must be truthful answers, for insincerity is easily recognized and will deal a deathblow to your communication efforts. Then they must be couched in terms that are clear and uncompromising, but also considerate and compassionate. It's worth spending some time on this part. Lack of commitment to your message is also easily read and will automatically raise the cynicism level among employees.

You should carefully consider the media used to communicate your message. The way a person receives news can dramatically affect how he or she feels about it, so you need to choose the medium very carefully. E-mail can be perceived as cold and unfeeling in many cases, although it is useful for routine updates that don't have emotional overtones. Some messages are better spoken, either by managers to their groups or by the CEO to the whole organization.

Leader Leading

If the messengers don't have highly developed communication skills, it's worth engaging services of people can coach them in the tools of two-way communication. The message must remain honest, clear, and compassionate.

And above all, follow through on your commitments and promises. Nothing turns team members off more than empty words. Sincere, caring, ongoing communication can form the basis for building engagement when the present time of turmoil ends.  For a similar post on our web site see SHOW SINCERITY AND CONVEY TRUST IN YOUR COMMUNICATION.

Learn to communicate with impact.

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Comments (35)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

George - oh yes,  that is very true and then it is tough to get back.

May 25, 2021 03:29 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Tuesday morning, Grant.

Take care, be safe and have a great day.

May 25, 2021 08:34 AM
Debe Maxwell, CRS
www.iCharlotteHomes.com | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Oh, this is such sage advice, Grant! Someone asked the question about firing a client in Q&A this week and frankly, you can lump ill-informed buyers in with those who don't trust - they are one-in-the-same! 

May 25, 2021 02:15 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Grant Schneider ,

What an important message you deliver in your post. So glad to see it featured!It is an art to learn to communicate with impact..trust is an important thing and takes time to develop and can be gone in the blink of an eye with a miss step!!

May 25, 2021 04:17 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Excellent message on the "message"! Big time truth to this!

May 25, 2021 05:05 PM
moshe strugano

Undoubtedly, Moshe Strugano also agrees that the message should be very clear, precise, honest, and convinicing. It helps to get better output and better work

May 26, 2021 04:33 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

That last line is key...sincerity and trust. What my whole business is based upon. Thanks.

May 26, 2021 05:40 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

People skills are always the first thing before anything else; they have to trust you with those skills to be a person that is  genuinely relatable

May 26, 2021 04:10 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Erik Hiss Without real sincerity and trust, I feel like we just become heartless algorithms going by the book and by the numbers, Do you know what I mean

May 26, 2021 04:14 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Erik Hiss sorry for the weird lack of punctuation. I'm not sure why it does that sometimes.

May 26, 2021 04:16 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Grant Schneider 
Wonderful summary of the situation - and, for me - the critical point once the message does get across -And above all, follow through on your commitments and promises.    All the best - Lynn

May 26, 2021 06:52 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Hi Grant:

Your title alone is a very compelling message. And then you followed it with even more important information and advice!

Jeff

May 26, 2021 10:16 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Grant I am back and so glad to see a Gold Star with this post powerful messages need to be Featured, Endre

May 26, 2021 11:21 PM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Grant. A great reminder that the medium is as important as the message.  Thanks! Enjoy your day.

May 27, 2021 05:25 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant,

Thanks to Roy Kelley I did not miss your wonderful post.  And I appreciate your valuable insights on the subject.  Congratulations on the feature.  A

May 27, 2021 09:44 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Grant Schneider - I think that sometimes you have to go through a change to understand how important getting the messaging and communication right really is. 

May 27, 2021 01:39 PM
Steve Schultz
KW Smart Lakeland - Lakeland, FL

Hi Grant, thank you for your post. Your points are very good!

-- Steve

May 28, 2021 05:15 AM
Kimo Jarrett
WikiWiki Realty - Huntington Beach, CA
Pro Lifestyle Solutions

A very informative and powerful message. Communication skills must be practiced again and again to be truly effective. 

May 29, 2021 10:17 AM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Excellent blog.  All agents should read this one.  Good Job

May 29, 2021 02:22 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Grant, I know some that don't even look at you when you are having a conversation.  That will give the other person a bad feeling right off the bat!  

Jun 24, 2021 11:44 AM