How To Handle Digital Marketing At Your Real Estate Agency

By
Real Estate Technology with Husky Marketing

The real estate market in places like Florida and Texas is incredibly hot/attractive right now. The prices keep increasing along with the population due to the weather, lack of state income tax, and reasonable costs of living. Digital marketing is imperative as being a well-known name locally is not going to allow you to close those deals for people wanting to buy remotely. Purchasing homes remotely is becoming more popular as there are so many ways to virtually view a home without a long trip. The following are tips to handle digital marketing at your real estate agency. 

Web Design Is Incredibly Important 

Web design agencies that also do digital marketing can allow a business to trust their entire website building and marketing process to one company. The design of a real estate website should be navigable and easy to use is essential. People do not want overly complicated ways to view listings in their area. Filters should also be quite easy to figure out. Calculators for mortgages on the website can help drive leads and revenue to a real estate company with an in-house lending department. 

 

Making sure your site loads quickly might take an updated server if you have homes scrolling on the homepage. Page speed matters to search engines like Google as they incorporate user experience on a site into their search algorithm. Showing the most coveted homes might not be important if they are listed on the MLS or a major website like Zillow as you have the listing. The market is so hot in some areas that open houses could be more crowded than ever. People are looking for better homes as they can move out of major cities due to remote work opportunities. 

Your Marketing Department Should Have Relevant Experience

Real estate experience might not be required but ranking a business in a local area on search engines could be a requirement. Consumers flock to search engines so having the right ads/rankings/content and backlinks can make the difference. Driving a few extra sales per month will make a huge difference annually and can help grow a real estate agency to new levels. People tend to go with agencies they have worked with before if they have a seamless homebuying or selling experience. 

Knowledge of the Local Area 

Content marketing in the local area will require deep knowledge. Knowing where to post on social media that will get a lot of attention by tagging a restaurant or charity event is huge. Real estate professionals at the agency should all be required to maintain a healthy social media presence. The revenue of the sales versus the costs that are created by social media leads is immense in terms of profits. Tagging people in the area can help bring exposure to posts for agents that are not promoting it via paying for it. 

 

Digital marketing can take a successful agency to another level in time. Embracing this and putting the budget towards it is important. Marketing is a process rather than something that is viewed as a one-time expense.

Comments (2)

Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Great information.  Thanks for sharing and have a wonderful day!

May 27, 2021 06:31 AM
Derrick Bozem

 Thanks for the detailed guide. I agree that digital marketing is a very important part of any business. Algorithms are changing, but the content will always come first, because if it is not relevant and interesting, then the site traffic will be very small. But this is not enough for a successful online business. Everything has to work together. Nowadays, social signals such as social media, working with comments and Google Positive Reviews have become very important as they influence the development of branding and recognition among users. You need to pay attention to this. Only then will you be able to ensure a constant and continuous stream of traffic and conversions.

Jun 20, 2021 09:28 PM