Beginning your career as a luxury real estate professional is an ongoing learning process — one you can start even before you decide to take the leap into this exciting industry. In fact, getting some of your most critical questions answered before you start investing your time and effort into formal training (like becoming a Certified Luxury Home Marketing Specialist™) can help you take that first step with confidence when it’s time.
Fortunately, the Institute offers a variety of luxury real estate resources for new and aspiring luxury professionals that are both affordable and easy to work into your day to get ahead. So if you’re ready to see beyond your curiosity and start dipping your toes into the market of luxury real estate, here are a few luxury real estate resources under $10 that we recommend:
LUXURY REAL ESTATE RESOURCES: THE ESTATE OF MIND PODCAST (FREE)
Twice per month, Institute President Diane Hartley interviews luxury real estate experts, coaches, top producers, and other industry needle-movers to peel back the curtain on what it takes to excel in luxury real estate. Each episode offers a behind-the-scenes look at…
- What’s happening in the luxury real estate market;
- Marketing and networking strategies from top producers in the industry;
- Luxury real estate trends;
- How to break into the luxury market;
And so much more.
In other words, it’s like a FREE Institute masterclass in your back pocket every other week. To subscribe and listen, click here.
LUXURY REAL ESTATE RESOURCES: THE LUXURY MARKET REPORT (FREE)
Each month, the Institute offers an in-depth look at the top residential markets in both North America and Canada in our Luxury Market Report.
Taking into consideration both single-family homes and attached homes, the report analyzes:
- Sales prices and sales volumes
- Number of sales
- Sales-price-to-list-price ratios
- Days on market and price-per-square-foot
The data is compiled by a variety of sources, including local MLS boards, local tax records, and REALTOR.com, and is a helpful luxury real estate resource to have on hand whether you’re an active luxury real estate professional yet or not.
For new and aspiring luxury real estate professionals, diving into this data can help inform the market you choose to serve, and even which affluent demographic you target. Plus, it can help you start to understand trends in both local and national markets so you have more context when you begin your career or gain momentum.
When you’re eligible to become an Institute Member further along in your career, you receive access to the expanded Luxury Market Report, which includes an exclusive deep-dive into more than 80 luxury market reports from across North America. These can even be repurposed and used for your own marketing!
Right now, the Institute is offering an extra complementary report to recap 2020’s unforgettable market highs — which is the perfect resource for aspiring luxury real estate professionals concerned about taking the leap at this time.
LUXURY REAL ESTATE RESOURCES: KINDLE UNLIMITED EDITION OF NEWEST RICH BUYER, RICH SELLER (FREE OR $9.95)
Penned by the founder of the Institute of Luxury Home Marketing, Laurie Moore-Moore, the original Rich Buyer, Rich Seller: The Real Estate Agents’ Guide to Marketing Luxury Homes sold over 15,000 copies after it was released.
Since so much has changed since 2002 — including more competition, more technology, and more ultra-high-net-worth individuals than ever before — the Institute recently re-released an updated version to support modern-day luxury real estate professionals.
At a glance, this book is a “closed-door” look at the needs of affluent homebuyers and sellers, and how to market luxury homes within this new landscape.
However, even if you’re not a luxury real estate professional yet, this book will give you an honest look at the luxury home market and help you get a feel for what’s expected of today’s luxury real estate professionals.
WANT TO SEE WHAT IT LOOKS LIKE TO BE PART OF THE INSTITUTE COMMUNITY?
The Institute of Luxury Home Marketing’s Certified Luxury Home Marketing Specialist™ designation is a globally-recognized designation for luxury real estate professionals.
While this special designation is reserved for luxury professionals with a certain amount of experience and training from the Institute, you can start working towards that experience and training now, no matter where you are on your path to become a luxury real estate professional.
Click here to learn more about what it’s like to become a Member and what’s required to eventually earn your designation.