Sometimes someone says "I never get any business from blogging".
And maybe that's an accurate statement. Depending on topic choice and quality of posts, it's quite possible to never give a home buyer or seller a reason to contact you to be their agent.
But IMO, a lot of consumer contacts might not be blatantly obvious as being sourced from blogging, but can still be fruits of the blogging vine.
Every time you post, you're feeding Google and the other search engines with a little more information about you, where you do business, and what you know something about.
Your blog signature, the post title, the post contents, even comments, all are throwing out some digital breadcrumbs.
Toss out a handful of posts about new construction. Digital breadcrumbs.
Another handful of long tail home searches (5 bedrooms, pools, 3 car garages, etc.). More digital breadcrumbs.
A healthy double handful of niche home posts. That's digital breadcrumbs on steroids.
If I've heard it once I've heard it 937 times, "I found you on the Internet".
The typical consumer doesn't remember EXACTLY what website they found you on, just that they found you for what they were looking for.
Maybe it was a blog post about a subdivision they were interested in, or maybe an IDX search page on your main site. Regardless of where, they FOUND you and contacted you.
It's all part of the effort that is interrelated with blogging to create lots of digital breadcrumbs leading to your phone number and email and providing a reason for a consumer or referring agent to pick you instead of one of the other 5,834 agents in your local market.
Increase your digital footprint with Google My Business, Facebook, Pinterest or whatever other social media method works for you, and whenever possible tie them together and direct the traffic where you want it to go.
So maybe blogging is working for you after all!
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz