Every so often you'll see it happen on the blog roll. In a short span, you'll see the same title appear again and again and again and...
Yep, it must be the day Keeping Current Matters (KCM) has released a new post or two for their paid members to use. It's not plagiarism since it's bought content with full rights for use by the paying members.
But is it useful to use canned content?
And the answer is as it is with most things in life, "it depends".
It depends on what you're trying to accomplish with your blog.
It depends on your target audience.
It depends on how well and how often you can generate your own content.
It depends on how well you can remember what you posted!
In a nutshell, there are two types of audiences:
1. Captive: People that already follow you and will be shown ANYTHING you post
2. Free range: People that don't know you and have to FIND you and then read what you post.
If you've got a captive audience, the need to be original probably isn't as critical. The readers aren't cruising ActiveRain's blog roll and seeing the same post title a dozen times and saying a little whut da Hades?? to themselves. So a good quality, general interest post is going to work. The same thing applies to non-real estate topics, if you've got a captive audience, recipes, pictures and other things that have zip to do with homes for sale are going to work for you. Those posts are keeping you top of mind with past clients, friends and family. They don't need outstanding SEO to be found because you're already known to your audience.
If on the other hand your blog is meant to create new business without a large existing sphere of followers, you're after the free range audience.
You need to write what that audience needs. Be relevant AND be unique. In that case, KCM type content probably isn't going to help you get found by free range consumers. A canned content post may be identical to literally 100s (maybe 1000s) of other posters, so don't expect Google to place that post anywhere even close to page 1.
You can see why I keep pounding on the value of niche and long tail type posts. They hit the unique requirement and if providing what consumers are looking for, relevant. Your odds of being found go way up, as do the odds of your blog actually paying you back for your time and effort creating unique, relevant content.
There are pros to canned content. It saves you a lot of time and it SHOULD be well written (really important if you already know grammar and spelling aren't your strong suit). In most cases, canned content is better than NO content, so that's good to. Just one caution, make sure you're aware of what you're posting and how well it aligns with YOUR specific local market.
So is canned content right for you? Maybe so, maybe not. Each blogger has to assess their purpose for blogging and make the decision if canned content is part of that blogging tool bag.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz