Made You Look. . .

Industry Observer CalBRE #01165532

Made You Look. . . 


Over the years, we have learned about the importance of a post title.  And as we know, that is certainly true when it comes to making the best possible first impression. 


This is true personally as well as when presenting a property on the market for sale.  It’s not bait and switch but there's no real reason to believe its the entire story.  A headline doesn’t report everything you may need to know nor does a few photos, a video and a dazzling description "size up" a home.  The same is true for any sales call you might receive. You mean, a “promotional pitch” may omit specific stipulations?   I digress. . .


Look(and listen - and use any other senses you may have access) carefully but remember the idea is to first capture attention.  The rest of the story follows. . .   As for proof - isn’t that in the pudding?  


The image in this post is from

Posted by

Michael Jacobs


CalBRE # 01165532

P. O. Box 587

Pasadena, CA 91102

Call/Text:  818.516.4393



Comments (70)

Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Raymond Henson, eXp Realty - I hope you have a nice Father's Day.  

Jun 20, 2021 08:54 AM
Raymond Henson, eXp Realty

Thank you, and a Happy Father's Day to you!

Jun 20, 2021 09:10 AM
Michael Jacobs

Raymond Henson, eXp Realty - 🙃

Jun 21, 2021 06:05 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Sunday afternoon, Michael.

Have a special day and an outstanding week.

Jun 20, 2021 11:21 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Roy Kelley - and to you as well.  

Jun 21, 2021 06:04 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Monday morning, Michael.

The hot weather you sent our way has arrived.

Keep cool and have a great day.

Jun 21, 2021 07:52 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

My Aunt's homemade Chocolate pie comes to mind Michael. I did look, yes, I did!

Jun 21, 2021 07:55 AM
Kevin J. May
Florida Supreme Realty - Hobe Sound, FL
Serving the Treasure & Paradise Coasts of Florida

Thought this surely was good old fashioned Whip 'n Chill that now elusive dessert of the sixties.

Jun 21, 2021 12:13 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Short and nailed this one Michael! And you did make me look!

Jun 21, 2021 12:25 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Roy Kelley - I hope your week is off to a good, albeit hot, start.


Wanda Kubat-Nerdin - Wanda Can! - I am impressed.  Homemade pudding.


Kevin J. May - I remember Whip and Chill.  I also recall something else from my childhood - something like 1-2-3 or was that just a tag line for Whip and Chill?



Anna Banana Kruchten CRS, CRB, Phoenix Broker - thank you.  😃



Jun 21, 2021 01:47 PM
Kevin J. May

Oh yeah, you're thinking about Jell-O 1-2-3, "the only dessert that tops itself". One bag of powdery substance that cures into 3 different textured layers as it chills, another novel miracle from Kraft Foods.

Jun 22, 2021 10:45 AM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Yes, the headline has to bring them in - but then the article has to keep them.

I've been seeing more and more headlines lately that are entirely false or misleading. Sometimes they have nothing at all to do with the article that follows.

As a result, I've learned to recognize the source of those headlines, and I click on fewer and fewer of the articles offered in my daily email.

Jun 22, 2021 09:21 AM
Georgie Hunter R(S) 58089
Hawai'i Life Real Estate Brokers - Haiku, HI
Maui Real Estate sales and lifestyle info

Funny comments!  Everyone wants some pudding. Me included. 

Jun 22, 2021 11:18 AM
Beth Atalay
Cam Realty and Property Management - Clermont, FL
Cam Realty of Clermont FL

You certainly made me look Michael Jacobs and I don't even like puddings. First impressions matter! 

Jun 22, 2021 12:03 PM
Hannah Williams
HomeStarr Realty - Philadelphia, PA
Expertise NE Philadelphia & Bucks 215-820-3376

Michael Jacobs The proof is in the pudding - but I will say whenever I see your posts I look /Read

Jun 22, 2021 12:21 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Kevin J. May - "I'll take 1960s Dessert Slogans of the 1960s" for Two Thousand Dollars to end the Jeopardy! category.   But you'll win in Final Jeopardy.


Marte Cliff - you are right - the source is an important clue when sorting through/skimming headlines in your email inbox.  History comes into play as well.


Beth Atalay - kinda like a train wreck.  Well, kinda.  


Georgie Hunter R(S) 58089 - I agree.  The comments enhance often enhance a post. 


Hannah Williams - very nice of you to say.  I would expect nothing less because that's just the way you are.  Thank you.  





Jun 22, 2021 01:13 PM
Kevin J. May

What is Pineapple Upside Down Cake?

Jun 23, 2021 12:56 PM
Rob Lang
At Home Kansas - Shawnee, KS
Local Expert in NE Central Kansas Real Estate Home

Great headline I catcher.  Sorry for the bad grammar.  That should have been "Great headline me catcher".

Jun 22, 2021 06:40 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

Especially true on facebook these days...all the misleading annoying!

And now I want some pudding....warm with whipped cream!

Jun 23, 2021 08:51 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Rob Lang - I tried to escape from Grammer's Attic a long time but kept getting caught.


Sharon Tara - whipped cream seems to make everything a bit better.  What do you think about it on lima beans?  Hmm, on second thought. . . 

Jun 23, 2021 09:55 AM
Sharon Tara

HaHa...I don't think so.

Jun 23, 2021 05:46 PM
Lyn Sims
RE/MAX Suburban - Schaumburg, IL
Schaumburg Real Estate

My fav dessert!

Great post & very true. 

Jun 24, 2021 02:24 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Lyn Sims - thank you.


Kevin J. May - pineapple upside down cake is about as easy to explain as pizza with pineapple as a topping though I admit to liking both.


Sharon Tara - it's not likely to be a part of any family cookbook.  At least I can't imagine it.  

Jun 24, 2021 03:00 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Michael, you are good at coming up with a "catchy title".   A bowl of popcorn would have been a better photo though.   😃

Jul 02, 2021 06:27 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Joan Cox - popcorn is not typically a "go to" snack for me.  I can't recall the last time I ate any.  And while the aroma brings back some memories, I can't say I have any cravings for it.   

Jul 03, 2021 04:02 AM