Our real estate market is clearly tilted to sellers. Decently priced and presented, a home is under contract within 1 to 2 days and with multiple offers.
While blogging can bring both buyers and sellers, for the most part our experience has been blogging brings us far more buyers than sellers.
In a balanced market or a buyer's market that mix doesn't cause any issues, but when the pendulum shifts the net result is a lot more scrambling and a lot less return on time invested. There's very little one offer, one contract in this type of market if you're repping a buyer.
And when you get to our niche, patio homes tend to be a "final home" type purchase. Even in a balanced market, the number of patio homes available for sale are limited. Barring the grandkids moving out of state and the grandparents following, only health issues typically have someone leave their patio home.
So how can we balance our business for market shifts? While we haven't found the magic recipe to increase our seller pipeline via blogging, we can diversify a bit by not putting all our blogging eggs in one basket.
While blogging about low maintenance living (patio homes and condos) is our bread and butter and the majority of our evergreen posts, we learned that a bit of blogging diversity was called for.
We've covered new construction (low maintenance and otherwise).
We cover "regular" subdivisions.
We cover long tail type homes.
We ask for reviews.
We claim our spot on Google My Business.
We throw some other seeds out in other venues to increase our digital presence.
We don't chase every shiny thing or search for silver bullets.
Mostly, it's just block and tackle, fundamental work.
We evaluate and adjust and keep our eyes open for market shifts so we know where and how to place our emphasis.
Is your business set up to keep your pipeline flowing no matter how the market changes?
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz