YouTube Thursdays - June 24, 2021
Summer has officially arrived! We are going to be enjoying the good weather ( albeit hot weather - triple digits are on the way) and taking a few weeks to enjoy life. Plus, we are heading to Alaska at month's end for the Fourth of July. It's our anniversary.
Therefore, we are planning to revisit prior YouTube Thursdays posts and update them for current relevance. This week's selection harkens back to April of 2015. In reworking the post, we focused in on just one point, instead of several.
For example, in the original the following line really resonates this time around.
"This video, about "Worn Wear," captured, and kept, my attention. It's likely because it appeals to my (Debb) values, and is also entertaining."
Six years later, it really hits home. Core brand values are a very big deal for any company or business. They keep us aligned to our purpose. And, we can grow our business from platform of pride and passion and authenticity.
Like the Patagonia video, our marketing efforts should tell brand stories while reflecting our core values. We think it's the best way to attract the right client base who will be appreciative of your product or service. You will already have made an important connection.
We have been loyal to Patagonia products for a number of years, and our closets reflect it. After watching this video again, it's easy to understand why.