What is Home Staging?

Real Estate Agent with Property Staging Consultants & Keller Williams

What is Home Staging?

The concept behind home staging is as simple as it is powerful: a stager prepares a property for sale to meet two key goals of the homeowner: a faster sale and a greater Return on Investment.

This is accomplished by a careful evaluation of the home's current condition and attributes, followed by in-depth attention to any existing issues that have the potential to deter prospective buyers. Additional focus is given to transforming the visual aesthetics of the home away from limiting, individual tastes and broadening the home's appeal to the widest possible spectrum of buyers.

Staging today has become much more involved and sophisticated than merely "rearranging the furniture." PSC® takes its students far beyond this outdated misconception by advanced training in the latest, most effective techniques of this fast-evolving business.

In recent years, home staging's clear benefits to home sellers and agents have made it a must-have skill within the real estate trade. In addition to shorter listing times and significantly improved profits margins, the advantages of a professionally staged home include fewer showings, less frequent price negotiations and decreased expenses for both real estate professionals and homeowners.

In every part of the country, today's markets are changing at an unprecedented rate. That makes it more important than ever to ensure that properties are staged by credible, trained Staging professionals.

Comments (2)

Keith Elliott Jr
KEIRE Realty Group - Manassas, VA
Principal Broker/Owner

Hello Jackie,

Welcome to Active Rain and congrats on your first post! The opportunities to learn and network are incredible here. Best of luck to ya!


Jun 26, 2008 02:42 PM
John Novak
Keller Williams Realty The Marketplace - Las Vegas, NV
Henderson, Las Vegas and Summerlin Real Estate

Welcome to ActiveRain, Jackie, from a fellow KW agent in Las Vegas! We've learned a lot from all of the staging professionals here in the Rain. Be sure to check out the group 'Stage It Forward.'

Jun 26, 2008 03:07 PM