Savvy Marketing: Talk to a Real Person Any Time!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

This marketing piece showed up in our mail a few days ago.  It is an example of what we refer to as a relationship marketing strategy.

 

 

In our opinion this is a smart marketing idea.  We have all experienced the frustration of endless computer generated answering, and finding ourselves begging for a real person.  

 

 

A strategy is not a tactic. Tactics are the means of achieving immediate goals. A strategy is a long term plan of action with a distinct theme. It is making a choice of direction which will affect the outcome of all of your goals.

 

 

To develop a successful strategy you must integrate your personal brand and your passion for the business you are in. It is the result of defining, aligning and refining your brand and your position in the marketplace.

 

 

Those of you who run a referral business know exactly how important it is to maintain a relationship.  Staying in touch in a face to face way brings dividends.  Here are some examples:

 

 

One of our now retired clients is a foodie.  And five of her best clients were also foodies.  Every month, she set up a luncheon with those ladies at the newest restaurant in town.  

 

 

They had a blast critiquing the food, and tasting all the different offering.  After every lunch, she came home with several listing leads. 

 

 

Another client is an art lover.  She became a member at her favorite museum and then trained to become a docent. A docent is a knowledgeable guide usually on a volunteer basis.  Her interest and passion in the arts has contributed both sales and listings. 

 

 

In our commercial real estate practice, we adopted a middle school.  Instead of just relying on PTA events for fund raising, we brought in corporations who understood that well-educated children were going to be part of their staffs one day.

 

 

Through another channel we were also asked to help with the Heal the Bay project in Santa Monica.  We tied this into a project with the school's principal.

 

 

The school found ways to adapt the curriculum to learning all aspects of the life of the ocean. They presented their findings to the Chamber of Commerce!  Our business increased as a result.  

 

 

Relationship marketing strategies are all about the art of meeting new people and expanding your sphere of influence. Staying in touch with them consistently is what it takes to generate referrals.

 

Posted by

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

CALL US FOR A COMPLIMENTARY CONSULTATION TO ASSESS YOUR BUSINESS DEVELOPMENT NEEDS. WE ARE HERE TO HELP YOU CREATE BUZZ!

—Ron & Alexandra Seigel, Managing Partners

805.770.1129

Click Here to Email Us

 

 

— Ron & Alexandra Seigel, Managing Partners 

 

Comments (53)

Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

That savvy element always comes into play at the corners and then kind of converge in the middle. :

Jun 29, 2021 10:35 PM
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

I have been using a 24/7/365 home inspection specific call center for years. One of the best moves I ever made. Based in Carmel, Indiana. 

Jun 30, 2021 05:21 AM
CANDACE (Candy) STEVENS, EA
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

Great article Ron and Alexandra Seigel.  I hate having to go through pressing numbers to try to get to a real person on the phone.  

Thank you for posting this!

Jun 30, 2021 10:45 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

CANDACE (Candy) STEVENS, EA what we have learned with government agencies is that if you agree on leaving a survey, they will get to you faster.  A

Jun 30, 2021 11:47 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Scott,

Good for you, and I am happy your call system paid dividends. A

Jun 30, 2021 11:49 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Cerrano thank you for your comment, you have an interesting take on this!  A

Jun 30, 2021 11:50 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia Feager, MBA, CRS, GRI,MRP Thank you for you kind words, and  relationships matter in any business especially in real estate.  A

Jun 30, 2021 11:51 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Ron and Alexandra Seigel ,

So glad to see this post featured..people are hungry for "relationships." You provided excellent examples of "Savy marketing."

Jun 30, 2021 03:32 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

Great post.  Good information.  Thanks for sharing.

Jun 30, 2021 06:10 PM
Mark Organek
And the United States of America - Mesa, AZ
It's not a game, it's your life.

I definitely agree with this, maintaining conversations and getting to know the person in building relationships is important. Acknowledging the subject or any inquiries, by also being professional.

Jul 02, 2021 05:18 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard Austin TX It has been so much fun reconnecting with people.  We are enjoying conversations with strangers who ordinarily would not be amenable to talking. A

Jul 02, 2021 08:57 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ginger Harper Thank you for your kind words, and we wish you a delightful Independence Day weekend.  A

Jul 02, 2021 08:58 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mark Organek Thank you for your comment and taking time to read our post.  Wishing you a delightful Independence Day weekend.  A

Jul 02, 2021 08:59 AM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Yeah I agree with all of you! you talking to a real person is number one for a lot of us

Jul 02, 2021 09:46 AM
Monica Brisson
Dalton Wade Inc. - Fort Lauderdale, FL
Broward and Palm Beach County~561.317.8645

This topic is never boring to me and vital to our business.

Jul 02, 2021 09:48 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Laura Cerrano I keep a list of the magic # to press to get through to a real live human.  Happy 4th of July weekend. A

Jul 02, 2021 10:04 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Monica Brisson Thank you for your comment, and we both like talking to people face to face, no chats or zoom unless absolutely necessary. A

Jul 02, 2021 10:05 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I love that tagline, talk to a real person anytime!  So important!  Ever so slowly, automation is taking over.  Self check out lanes, exercise apps, on line applications--pity those pp looking for a job who can't connect with a human to follow up!

Jul 07, 2021 10:33 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

It's wonderful to hear how others are using their talents to volunteer, raising their skill level, and being visible to clients and potential clients!  That's been one of my projects since 2009.  Covid really put a damper on things, but thankfully, that veil will be lifted soon.  Your post echoes Sham Reddy's zoom presentation from yesterday!

Jul 07, 2021 05:06 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Getting involved with like-minded people does have its perks and means business now and in the future. Well done post, as usual Ron and Alexandra!

Jul 12, 2021 07:02 AM