Do you understand network marketing? Are you benefiting here on AR?

When I ask these questions, I am referring to Active Rain. It is not the more common thought of network marketing such as you local chamber of commerce, BNI, etc.  But AR is a form of network marketing.  And network marketing, WHEN DONE CORRECTLY, can be VERY powerful and useful!  It normally will get you more business than just about any other kind of marketing.  But in our 'want it now' society, people get discouraged because they do not get business from it right away.  Also many do not do it correctly, as I stated about 'when done correctly' it can be powerful, when done incorrectly, it IS a COMPLETE waste of time and effort!

As I was searching blogs and profiles yesterday, I came up with some thoughts - imagine that.  I wrote a blog - Think Professional some time ago.  I've also seen others write their own equivalent versions of the same thing.  Yet when I searched a blog yesterday, I came across a blog that had two sentences then their name and some contact information.  Basically it boiled down to - please give me referrals, and I will give you money for those referrals.  Does this person think that money is the only important thing to everyone here on AR?  So if I send someone to this person, I get money, and I don't care what kind of treatment my friend or family gets, as long as I get money for the referral?  Is this the only thing that motivates this person?  I have to KNOW you, TRUST you, BELIEVE that you will take care of the person I send you.  Remember, how my referral is treated by you is a reflection of ME!!!  Put yourself in others shoes, would YOU send a referral to someone like that?  An additional thing I saw, was this person had no picture, no profile information, nothing.  What makes this person even think for a second, no matter how good they may be, that I would I send someone to them?  WHY???  I know nothing about them, they are not telling me anything about themselves so I can learn about who they are, and I get money for the referral.  Do they really think that is the way network marketing works?  I hope this person sees this blog, and a light bulb goes on, because this can be a powerful marketing tool, if done correctly.  Did I say that again?  Must be important!

I saw another person and saw something interesting as well.  They had about the same number of points as I do.  But what was interesting, they had three times the number of blogs.  Certainly, if you have a lot of listings and such, you will put them up and get points for them and not necessarily a lot of comments on them.  Then you might do a lot of blogs and only get credit for some of them (10 a week - but AR will sometimes give you points on additional blogs if they are really good blogs) so that can effect your points and how many you get.  But this was not the case here - I saw another big statistic that undoubtedly has a BIG impact on the points they receive!  They made less than two dozen comments, and had only a little more than one hundred received.  I have 853 comments made and 422 received, and I think those numbers are low!  Also, when looking at their blog six out of their last 10 blogs were about a particular area in their marketing area.  Not listings, just descriptions of the area and some of the buildings.  Understand, it wasn't like these are cool historic buildings that would capture an interest, or everyone would be fascinated in general with the buildings, just on and on about the buildings.  Nothing much to comment on for everyone finding this blog.  But this person isn't getting the full benefit of AR either.  How are they reaching out to let everyone here know about them?  What motivates them, why are they interesting?  WHY should I send them business even if I had some for their area?? 

What are these people getting out of AR?  I can't imagine very much.  And there are obviously many on here at AR that just put up profiles, maybe even some blogs and such for a while, and just expect to get business from AR.  Guess what, it will NOT work that way.  Yes you might even get lucky and get a rare listing or sale or something from AR, but that can be purely luck as well.  You can get tons of help and business from AR if you do it correctly!  Boy I said that AGAIN!  And you can make friends as well, and who do you think I will send my business to if I come across business in an area other than where I am, someone that blends in with so many others here on AR and says they will give me money if I give them business?  Or, someone that I feel I have a connection with, or even better yet a friendship with??  Network marketing, WHEN DONE CORRECTLY, can be VERY powerful, and it WILL get you a lot of business, not right away, but in time!  Are you one of the 97% (like the two I described here in this blog) or are you part of the 3%?  Guess who will get more business?   Why are you here on AR, to get business?

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