Is One of Your Posts a Candidate for a Summer Rerun?

By
Home Stager with Room Service Home Staging

...Or why waste a good post?

 

It’s hard to come up with topics for a post for so many of us. Listings and market reports aside, sometimes the well runs dry when trying to pick a topic for your next post. 

 

 

Why not follow what many television series do...go for summer reruns or, as done lately, opt for a remake...same premise, different examples or take on the subject. 



What you can do…

-Choose a post that you previously wrote and rewrite it. 

-Check your blog’s traffic statistics.
You can sort by date, views, comments, likes. There may be a post you wrote that didn’t get the traffic you hoped for, or perhaps there’s one that bears repeating. 

-Things change and our own perspectives change as well. Put today’s perspective on this post. 

-Add to a post with current trends or statistics. Update the photos in a post. 



What you don’t want to do…

Simply copying and pasting an older post won’t help your SEO.  It’s far better for you to rewrite the post as mentioned above. 

Let’s face it, if it’s been several years since you wrote the post, you’re sure to have a new or fresh perspective on the subject. 

 

One more thing...much as we’d like to believe, not everyone reads our posts and those who do may not remember it. 

 

Heck, I’ve come upon my own posts and did a double-take because I didn’t remember writing them. 

 

You don’t have to take the summer off from blogging but you can make it easier on yourself.

 

Comments (28)

Raymond Henson, eXp Realty
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA
Realtor

Great idea, Kathy Streib.  I have been doing some of that with videos.  I looked at which of my articles performed well and used them for video content.  

Jul 06, 2021 06:30 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy,

Certain posts we have written. I have update them and also expanded on our points.  There are more like a sequel.  Happy Tuesday.  A

Jul 06, 2021 07:01 AM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Kathy many older blogs need to be updated with new data and market conditions.  So updating them kills two birds with one stone.  It brings the blog current, and relevant once again.

Jul 06, 2021 07:29 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

This is good advice to share.

Keep cool, stay safe and have a great day.

Jul 06, 2021 07:47 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Kathy! WOW! You get HUGE numbers of views on your posts!

Jul 06, 2021 08:01 AM
Andrea Bedard
Thompson Company, REALTORS® 240.593.2860 - Silver Spring, MD
Fluent in German and Real Estate * M.A. ABR ASP

Thank you for the tip Kathy, I can probably find a few posts that just need a little tweaking to still be relevant, or a face-lift to garner renewed attention. Lately, my brain has been working extra overtime, it can indeed get very challenging to write a post I am proud to publish (or at least okay with)! 

Jul 06, 2021 08:29 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Hi Kathy...what a great idea!  Thinking of previous posts as 'summer re-runs'...I might just do one or two!

Jul 06, 2021 09:52 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Kathy Streib - This is so true... I regularly go through my posts.  The fireworks post I just published is one that was one that fit your description above.  Google Analytics told me that it got over 850 plus views last week.   Visitors don't know if we allow fireworks or not. It is a timely post that worked!

Jul 06, 2021 10:10 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Michael Jacobs I agree. Reading over older posts of mine has prompted all sorts of ideas for posts. 

Jul 06, 2021 10:50 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Wayne Martin I turn to older posts when I can't think of what to write. 


Kat Palmiotti hope you refresh and reuse some of yours!!!  

Jul 06, 2021 12:23 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Brian England the weekly topics really help, like your Sunday one. Sometimes my mind draws a blank. 


Joan Cox I'll do the same thing...I put them in Google drive before I forget. 

Jul 06, 2021 12:32 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Nina Hollander, Broker that's a smart way to do it!


Grant Schneider we can always put a fresh perspective on our topics. 

Jul 06, 2021 12:37 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

I used to rewrite old posts all the time...who knows I just may again some day! If you go back and read the comments you may find that many of the people that commented back then are not the same people who will be reading it this time around.

Jul 06, 2021 02:46 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Myrl Jeffcoat look how long we've been doing this!!!!  Go back to your older posts and you'd be surprised what you'll find. 


Raymond Henson, eXp Realty that's the way to do it!

Jul 06, 2021 05:48 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Ron and Alexandra Seigel sequels are good!!!  why try to reinvent the wheel!


George Souto it's hard to go back to all of them but there's a lot of information we can reuse and repurpose. 

Jul 06, 2021 05:49 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Roy Kelley Thank you and I hope that you and Chef Dolores are getting out again. 


Rocky Dickerson those were earlier posts...they've been around a while! LOL

Jul 06, 2021 05:52 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Andrea Bedard there are days when my mind is blank. I have to get something to nudge it along. 

Anna Banana Kruchten CRS, CRB, Phoenix Broker you have an endless supply of great posts!

Jul 06, 2021 05:54 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

That's smart Sheri Sperry - MCNE®   Take what is working for you and keep it going. 


Sharon Tara very good point!  And honestly, even if we read it before, it's always fun to read again. 

Jul 06, 2021 05:57 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

I have quite a few left over from back in the day that I can still utilize as a get a little busier  this summer. :

Jul 06, 2021 09:11 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Kathy.

I've often thought about that, but because my posts are so good there is no room for improvement. (if you buy that I've got a bridge to sell you, bargain price).. LOL

Jul 07, 2021 12:05 AM