Before customers can click through your amazing website they need to …. find it!
SWFL Inc. invited me to sit down to discuss tips for ranking higher in Google searches.
There are an estimated 3.5 billion searches on Google every day.
How do you make sure that your business can be found?
Listen as we talk about Search Engine Optimization, what it means, and how you can rank higher on Google.
Sneak Peek Tips:
-The SEO campaign should be evaluated based on data and facts, not emotions.
-SEO is not one thing - it is a series of tactics
-Like it or not, Google is the primary place people go to begin their purchasing process. Make sure you get your piece of that.
-Anatomy of a Google search result - 3 main sections: Ads, Business/Maps, Organic. Two of these sections are free for businesses to be listed and found.
-Your Google Business listing should be robust and full of content about your products and services, images, holiday hours, etc.
-To get a true sense of your Google ranking, make sure you use a web browser in Incognito/Private mode so it ignores your prior search history and cookies
-Only 25 percent of users go to the second page of search results. That means 75 percent of users stick to the first page of search results.