Marketing Savvy: Are You Pursuing Your Passion?

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Services for Real Estate Pros with Napa Consultants DRE00893924

If you are truly passionate about  real estate marketing it is likely that you will enjoy a tremendous advantage over your competitors.  And, great things must unfold in your practice.

 

 

For inspiration, just look to others outside of the realm of real estate, those who are passionate about their careers. Some people are passionate about collecting art; others collect vintage cars.

 

 

Enzo Enea, a Swiss landscape architect, is also one of the world’s most famous tree collectors.   His tree collection is on display at the Tree Museum  that he developed. It opened in June 2010, near Lake Zurich in Switzerland.**

 

 

What is extraordinary about this open-air museum is the series of open spaces delineated by stone walls that create outdoor “rooms”.   About 120 trees will be on view at a given time, in this 75,000 square meter environment, there will be exhibit themes such as different types of trees and various ways of shaping trees.

 

 

The techniques of transporting mature trees is Mr. Enea’s particular claim to fame, techniques that were inspired by his study of bonsai. He is most passionate about weeping willows and Japanese maples in particular. 

 

 

Most of the trees in Mr. Enea’s collection were given to him.  For example, a tree was about to be cut down in a property renovation and Enzo asked if he could remove the tree for his collection instead.

 

 

Discovering these kinds of opportunities that others overlook is the sign of a passionate person.  It is the same in marketing luxury real estate.  When you are passionate about your work not only is it a luxury, it makes you feel alive,  and also gives you the competitive edge.

 

**The Enea Tree Museum is a 75,000 m² park near Lake Zurich in Rapperswil-Jona, Canton of St. Gallen, Switzerland. The tree museum shows over 50 trees from over 25 species as well as sculptures by international artists. Wikipedia

 

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Written by Ron & Alexandra Seigel-

 

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— Ron & Alexandra Seigel, Managing Partners 

 

Comments (38)

Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

That photo knocks my socks off, Alexandra.  It's stunningly beautiful!

Jul 14, 2021 01:36 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat it is one the reasons we are in love with Japanese maples. When we were living in Napa, there was a maple tree nursery we used to visit in Sonoma for the heck of it.  It had every kind of Maple tree imaginable,  A

Jul 15, 2021 01:30 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray no it isn't.  And if I find my way to Zurich again, we will visit it. A

Jul 15, 2021 01:31 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia Feager, MBA, CRS, GRI,MRP we have the Tree museum on our list.  A

Jul 15, 2021 01:32 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRS, CRB, Phoenix Broker Passion has fun written all over it for us, we have always put that ahead of things we do.  Even when I was shuking corn in the mud, as a teen,it was fun as a job.  When it wasn't fun, I changed jobs.  LOL

Jul 15, 2021 01:34 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm Trees are expensive, and there is always a buyer for a well established tree.  Here the freeway is being expanded, and about 5 palm trees were rehomed to the side of the road.  I was worried they were going to dump them.  A

Jul 15, 2021 01:35 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty we felt that way about commercial real estate, from getting someone the perfect location for their business or selling an investment property to develop, it was fun...Now we are in another phase of fun, we enjoy seeing our clients thrive.  A

Jul 15, 2021 01:37 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS I am still working with people in another phase of the field.  And we love the people we work with.  A

Jul 15, 2021 01:38 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Roy Kelley Thank you for your comments.  We always appreciate them.  A

Jul 15, 2021 01:39 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Raymond Henson, eXp Realty I never met a garden I did not like.  A

Jul 15, 2021 01:40 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Grant Schneider we understand and love when work is fun, and it does not feel like work.  A

Jul 15, 2021 01:41 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Brian England That is why so many people look forward to retirement.  And many just cannot see how to make money any other way.  A

Jul 15, 2021 01:42 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kat Palmiotti we both enjoy people who are passionate, and they are usually a lot of fun, even if the passion may seem off  the wall to the listener...A

Jul 15, 2021 01:43 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib we love creating great marketing for our clients, and we are passionate about getting it right.  A

Jul 15, 2021 01:44 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wayne Martin it is on our list...A

Jul 15, 2021 01:45 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Bill Salvatore - YVP Blog no tacos on Tuesday, however, on the same theme, I had a cooking class for chili relleno.  A

Jul 15, 2021 01:46 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sham Reddy CRS we love the feeling of being alive and yes, passion brings that out of an individual...How else should one live?  A

Jul 15, 2021 01:47 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Nina Hollander, Broker we were in Zurich around the early 2000's also.  It was a layover!  Maybe next time we are there.  A

Jul 15, 2021 01:49 PM
Nina Hollander, Broker

Ron and Alexandra Seigel well, I've done more than layover in Zurich... it's a nice city but somewhat quiet and dull. Or at least it used to be. Geneva was always much more my taste and Bern, too.

Jul 15, 2021 02:21 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 We feel we live in the lap of luxury, we are not into stuff, but we have so much in the environment we live in that for us makes our hearts sing.  A

Jul 15, 2021 01:50 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Michael Jacobs Thank you for your kind words, and I was blown away by the photo, when I bought it. A

Jul 15, 2021 01:51 PM