If you’re busy all day every day, and not taking time to prospect, you just might be on a real estate roller coaster.
This roller coaster is a bit different from amusement park rides. It’s a lot of fun while you’re going up, but the ride back down can be brutal. Instead of automatically going right back up after it goes down, the plunge down can take you to a long level stretch with no income before you start the climb back up.
Roller coaster rides happen a lot in real estate for one simple reason: Busy agents tend to skip prospecting.
Then when all of their current transactions close, they’re left with no listings and no eager buyers. They have to start all over again. And as you know, that can take some time.
What can you do to avoid the real estate roller coaster?
- Keep prospecting.
- Follow up with every lead as quickly as possible – and don’t let go of them.
- Make sure your past clients and those in your sphere of influence aren’t allowed to forget you.
I know – you have no time, but if you want to stay off that roller coaster, you’ll find some.
All three of those tasks can be automated, so aside from responding to new clients, you don’t have to keep at it every day. And, an assistant can take care of much of the automation process.
Automation makes it easy.
Using email is the easiest, because you can write or choose your prospecting letters, upload them to an auto responder to go out at set intervals, and forget about it.
If you want to prospect by postal mail, try the system outlined on this page.
Don't allow excuses.
Don't give yourself excuses - or don't let yourself listen when you do. Keep prospecting, following up on leads, and staying in touch with past clients and your sphere.
Stay off the real estate roller coaster and keep those closings coming!
Image courtesy of foto76 at FreeDigitalPhotos.net