Bernard Loomis

Managing Real Estate Broker with Fathom Realty PB00068179

Bernard Loomis was born in the Bronx, New York under poor conditions.  During World War II, he served in the Army Air Forces in the Philippines.  After being discharged he attended New York University.  After being discharged he became a salesman where he represented several manufactures to retailers such as Toys R Us and Sears.

In 1960, he became a part of the Mattel Toys sales department.  By 1968, he started promoting the new Hot Wheels car line for the company.  For his marketing he was dubbed as “The Man Who Invented Saturday Morning”.  In 1981, he founded the Manufacturing and Design (MAD) group at General Mills.  Later he began working at Hasbro in charge of the development helping transition that company into becoming the world’s largest toy company.  He was inducted into the Toy Industry Hall of Fame in 1992.  He died of heart disease in 2006, he was 82.

What you may not know about Bernard is that his biggest marketing success was bringing then an unknow film property called Star Wars to the toy shelves.

NW Arkansas, come for a visit, stay for a lifetime.

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NW Arkansas the home of WalMart, JB Hunt Trucking and Tyson Foods.


Come for a visit stay for a lifetime.  



Comments (21)

Nina Hollander, Broker
Coldwell Banker Realty - Charlotte, NC
Your Greater Charlotte Realtor

That must have been fun for Bernard Loomis working so many years with toys and knowing what pleasure his work brought to kids, James.

Jul 17, 2021 05:11 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

Hi James,
I wonder if Mr. Loomis enjoyed the financial benefits he deserved for his marketing expertise.

Jul 17, 2021 05:37 AM
faye schubert
Branson, MO
Living the Branson Lake Life

I remember my brothers having all these little hot wheels cars everywhere!

Jul 17, 2021 06:15 AM
Raymond E. Camp
Ontario, NY
Licensed Real Estate Salesperson Greater Rochester

Good morning James,

The Hor Cars I know, but the Star Wars I do not!

Make yourself an awesome day.

Jul 17, 2021 06:17 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning James. Bernard had a very creative mind and the ability to pick winners. Enjoy your day.

Jul 17, 2021 06:19 AM
Bill Salvatore - YVP Blog
Arizona Elite Properties - Chandler, AZ
Realtor - Valley of the Sun /

May the Force be with you. Enjoy your weekend, Bill Salvatore. 

Jul 17, 2021 06:43 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

It sounds like he definitely had a great deal of success with his marketing efforts as they all became very popular.

Jul 17, 2021 06:52 AM
Raymond Henson, eXp Realty
eXp Realty of California, Inc. (lic. #01878277) - Elk Grove, CA

Mr. Loomis sure sounds like he had a great job and was  very successful at it. 

Jul 17, 2021 07:04 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning James Dray I can't begin to imagine a world without STar Wars toys. Guy must have made a mint

Jul 17, 2021 07:47 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

Seems like he had "Fun" positions. I remember the kids playing with hot wheels and they had a really large collection of them!

Jul 17, 2021 07:53 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi James - he was born in poor conditions but he certainly didn't die in poor conditions.

Jul 17, 2021 08:02 AM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Bernard sure did well with the movie called Star Wars James Dray 

Jul 17, 2021 08:04 AM
Roy Kelley
Realty Group Referrals - Gaithersburg, MD

Good Saturday morning, James.

Keep cool, stay safe and have a lovely weekend.

Jul 17, 2021 08:08 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


I am very familiar with Mattel.  I have know several execs from the company, and one of our clients was the inventor of one of the best selling dolls, (not Barbie).  We visited the plant for a project we were involved in, and the security questionnaire was akin to visiting the Pentagon.  A

Jul 17, 2021 10:32 AM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi James- I have purchased many Hot Wheels and Star Wars toys!!!!

Jul 17, 2021 10:34 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

What joy he brought to so many kids in his life!

Jul 17, 2021 12:07 PM
Bob "RealMan" Timm
Ward County Notary Services - Minot, ND
Owner of Ward Co. Notary Services, retired Realtor

I can not imagine Star Wars as ever being (or refered to) as unknown???? Star Wars was a SMASH hit the day it opened in theatres James Dray .

Jul 17, 2021 02:31 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi James Dray - My kids grew up with Star Wars, and my husband still recalls spending hours on Xmas Eve putting little decals on the Millenial Falcon! LOL

Jul 17, 2021 03:15 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Indeed you are right James I had no idea,  ironically I lived through the times he became famous:)Endre

Jul 17, 2021 10:30 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello James - ahh, the force was obviously with Mr Loomis on many fronts.  

Jul 19, 2021 07:17 AM