Bernard Loomis was born in the Bronx, New York under poor conditions. During World War II, he served in the Army Air Forces in the Philippines. After being discharged he attended New York University. After being discharged he became a salesman where he represented several manufactures to retailers such as Toys R Us and Sears.
In 1960, he became a part of the Mattel Toys sales department. By 1968, he started promoting the new Hot Wheels car line for the company. For his marketing he was dubbed as “The Man Who Invented Saturday Morning”. In 1981, he founded the Manufacturing and Design (MAD) group at General Mills. Later he began working at Hasbro in charge of the development helping transition that company into becoming the world’s largest toy company. He was inducted into the Toy Industry Hall of Fame in 1992. He died of heart disease in 2006, he was 82.
What you may not know about Bernard is that his biggest marketing success was bringing then an unknow film property called Star Wars to the toy shelves.
NW Arkansas, come for a visit, stay for a lifetime.