How to Publish an Article on Your Real Estate Website

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If you are running a real estate website, then you definitely need to know how to publish an article on your real estate website. 

While having a real estate website, you need to have blogs and articles related to your sphere of influence. That’s why we decided to speak about how to publish articles on WordPress-based real estate websites.

Let’s jump into it. 

11 Steps for Publishing an Article on Your Real Estate Website

WordPress Dashboard– The first thing you need to do is to go on your real estate WordPress’s dashboard. There are two options; you can click to add a new post, or if there are already posts uploaded there, you can simply duplicate the previous. Then, go to the duplicated version and click to “edit.” In both cases, the dashboard will look the same. 

Apply Title– The next thing you need to do is to apply a correct title. It is important to apply a title that will be good for your SEO. Try not to use very short titles or very long ones. Remember that the title is something that affects the SEO, so try to have unique titles on your real estate website posts. 

Add Permalink– After inserting the right title for your post, you will see the “permalink” field, which is where you should write the permalink according to your needs. While writing it, try to delete all the useless words. As an example, we can suggest the permalink for this blog. It should be like “how publish articles real estate websites.” The main case here is to write only the necessary words for the permalink.

Put the text in a box–  If you already have written the article in a separate document, you can simply paste the whole text in the WordPress posts box. If not, you can easily write down everything you want to publish. While pasting the article, try to pay attention to the spacing, as the structure of a blog is very important. 

Uploading Image\video– All the blog posts should include at least one image — the so-called “featured” image — where you include the title of your article. The blog itself may include one designed image or video in the article, or several images. To upload any image, it is very easy. You just need to press the media button and upload the desired image. Don’t forget that every image needs its description and ALT text. 

Check SEO Analysis– WordPress allows you to check the SEO analysis of your blog. This includes keyphrases, SEO titles and more. Here, you can find the mistakes you have on your blog that need to be fixed. If there is something wrong, you can easily make changes from the suggestions. 

Write Meta Description– A meta description is something that will be seen while searching in Google. It is a small description of what your article is about. Simply put, your article’s first two sentences should outline what it is about and why someone should read it. That’s why you should use the first or second sentence in the meta description of your article.

Add Tags– If you are going to have many different types of blogs on your real estate, then you should definitely use tags. This will help your blog readers search for interesting information. So, never forget to apply tags on your blog. The best number of tags to use in blog-posts is 3-4. 

Add Categories– If someone is looking for your blogs, it is important to have several different categories. It will be very useful for your real estate website visitors to know exactly where to look for their interested topics. While publishing a post, try to use categories that are related to your article. 

Preview– It is a very important aspect while publishing your blog. Quite simply, you need to know how the blog looks before you publish it. Are there any mistakes you made? Are there any formatting errors? To answer these questions, preview is the best option. 

Publish– When you preview and check that everything looks good on your real estate website, then you can publish the blog directly, or schedule for a later time that fits you best. If you schedule it, then you have the opportunity to double-check whether everything is correct or not. 

Last Few Words

Today we have discussed how to publish an article on the real estate website. Blogging is very important for any business, especially speaking about real estate. To know more about it, check our article on how blogging can help your real estate business grow

Good SEO strategy is very important in real estate. Are you interested in SEO strategies? Then you should definitely check our article on how to make a real estate website SEO-friendly?

Comments (10)

Bill Salvatore - YVP Blog
Arizona Elite Properties - Chandler, AZ
Realtor - Valley of the Sun /

11 great points for sure.  My wife handles are wordpress blogs.  I will share your tips with her. Thanks for the post and make it a productive Tuesday.  If you have commented on my blog, a huge thank you for it. Bill Salvatore

Jul 20, 2021 01:11 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Bill, that's great. I'd love to hear what your wife has to say about our tips. Hopefully, she finds them useful :)

Jul 21, 2021 02:00 AM
Carol Williams
Although I'm retired, I love sharing my knowledge and learning from other real estate industry professionals. - Wenatchee, WA
Retired Agent / Broker / Property Manager

I moved my blog from Squarespace to WordPress and there was quite the learning curve. However, it is much more robust and I like it.

Jul 24, 2021 06:15 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hey Carol, WordPress is exremely flexible, which can be a challenge. But the results speak for themselves. I'm happy you are succeeding with WordPress.

Jul 27, 2021 02:21 AM
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Great tips for all to consider. So glad to be retired and be a casual observer. Enjoy your day.

Aug 07, 2021 05:33 AM
Mike Cooper, Broker VA,WV, MD
Cornerstone Business Group Inc - Winchester, VA
Your Neighborhood Real Estate Sales Pro

Excellent information, Realtyna. For anyone wishing to start a WP blog, this is a good place to start.

Aug 07, 2021 02:30 PM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hey Wayne, thanks! You too, have a great day.

Aug 09, 2021 02:26 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Mike, thanks! Means a lot. 

Aug 09, 2021 02:27 AM
Debe Maxwell, CRS | The Maxwell House Group | RE/MAX Executive | (704) 491-3310 - Charlotte, NC
The right Charlotte REALTOR!

Wonderful information! Hopefully we'll be able to share this with new bloggers as we invite them to this platform when all is tweaked and ready to go! I want everyone to know how well business can be when you have a fully functional website!!

Sep 05, 2021 07:52 AM
Realtyna Inc
Realtyna - Newark, DE
Realtyna- MLS RETS Integration software & services

Hi Debe, that's a great idea!

Sep 06, 2021 02:19 AM