Ask An Ambassador: Rainer Or Rainmaker?

By
Real Estate Agent with RE/MAX Alliance 513.520.5305 www.LizTour.com SAL.2002007747

When you first join ActiveRain you have a decision to make:

Rainer or Rainmaker?

Rainer:  a non-paying membership that limits your visibility to other members of the ActiveRain community (well except for comments and answers you leave on PUBLIC posts).

Rainmaker:  a member with a paid account OR has passed 500,000 points OR was grandfathered long ago.  And the choice you make has a lot to do with whether your blogging has any chance of paying off for you.

 

If you're just planning to use the community as a social site, interact with other agents and seek out referrals, then Rainer will get the job done for you.  No out of pocket costs and you're up and running.

 

However, if your desired audience is home buyers and sellers, you need to open up your wallet (slightly) and get the Rainmaker account.  Relative to most expenses in real estate, a Rainmaker membership is inexpensive and gets cheaper with every 100,000 points you accumulate.

 

You can write the greatest real estate content out there for home buyers and sellers, but if you don't have a Rainmaker account, your blog posts DO NOT get indexed by the search engines.

With few exceptions, home buyers and sellers don't come to ActiveRain and sign up for an account.  Instead, your best chance at being found by them is at the end of a Google search with your potential customers matching up with your content.  And again, no Rainmaker membership, the bots don't crawl your content and you're NOT at the end of ANY Google searches.

So you have options, pay for Rainmaker early on and build up your content.  Done properly you have the potential to find blogging has one of your best Return On Investments out there.

Or you can stall a bit.  Build up your points to reduce the bill, even work to get your 500,000 points first, then go back and make your posts PUBLIC.

But personally, if your desired audience is the consumer, don't wait long.  Maybe practice your blogging skills just a bit, then get the Rainmaker account and go full public.

While there's a lot more competition to catch the attention of the search bots than in ActiveRain's early days, ActiveRain can still be a productive part of your lead generation if you provide the right content to the public.

Until next Tuesday, just Ask An Ambassador if you have questions,

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

 

The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

Our Website:  www.LizTour.com

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Comments (14)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Liz and Bill,

Great advice for a newbie.  You explained it perfectly, and the monthly fee is definitely affordable.  A

Jul 20, 2021 12:34 PM
Liz and Bill Spear

It has (or was since we haven't paid in a long time) one of our better real estate investments. 

Jul 20, 2021 07:07 PM
Bill Salvatore - YVP Blog
Arizona Elite Properties - Chandler, AZ
Realtor - Valley of the Sun / golfArizona@cox.net

Liz and Bill,

Well said.   Thanks for the post and make it a productive Tuesday.  Bill Salvatore

Jul 20, 2021 12:46 PM
Liz and Bill Spear

Thanks!  No complaints, got a bit done today.

Jul 20, 2021 07:08 PM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

Perfect explanation Bill!  And it's  subject we haven't talked about for quite some time. 

Jul 20, 2021 03:28 PM
Liz and Bill Spear

Without AR Staff really present, I think some of our basics get missed.

Jul 20, 2021 07:08 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - great for new members who haven't taken the plunge and for all those who remain Rainers.

Jul 20, 2021 04:11 PM
Liz and Bill Spear

If you're writing to the consumer, we have to allow ourselves to be found, and here, that's Rainmaker.

Jul 20, 2021 07:09 PM
Michael Jacobs

👍

Jul 21, 2021 02:57 AM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Important information for all members and your explanation, as always, is perfectly  clear.

Jul 20, 2021 07:04 PM
Liz and Bill Spear

Engineers, we don't like muddy explanations :)

Jul 20, 2021 07:09 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Spoken like a true engineer Liz and Bill Spear 

Jul 20, 2021 08:34 PM
Liz and Bill Spear

I yam what I yam said some sailor guy :)

Jul 21, 2021 06:04 AM
Kat Palmiotti
406-270-3667, kat@thehousekat.com, Broker, eXp Realty - Kalispell, MT
Helping your Montana dreams take root

Excellent overview of the difference between rainer and rainmaker accounts. They both work, depending on what an AR member is looking to do.

 

Enjoy your day!

Jul 21, 2021 05:04 AM
Liz and Bill Spear

For what I want (to attract buyers and sellers with the occasional dash of agent to agent referrals thrown in), a Rainmaker account was a necessity.  It paid for itself many, many times over.

Jul 21, 2021 06:03 AM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
Carolina Life RealEstate & Relocation 919-602-8489

A great investment of time and funds. One referral will probably pay for a lifetime of blogging, networking, and learning.

Jul 21, 2021 05:09 AM
Liz and Bill Spear

I have way more time than money spent here over the long term of our participation, and it has been worth it.

Jul 21, 2021 06:03 AM
Scott Seaton Jr. Bourbonnais Kankakee IL Home Inspector
SLS Home Inspections-Bradley Bourbonnais Kankakee Manteno - Bourbonnais, IL
The Home Inspector With a Heart!

Yep, I was a rainer for a while, but it is VERY inexpensive to be a rainmaker and it's so easy to link my blogs to other sites. 

Jul 21, 2021 09:03 AM
Liz and Bill Spear

Scott, We lucked out years ago and won a free Rainmaker account during a Twitter contest AR was having (200,000 members I think it was?), so we got to stop paying well before the 500,000 points.

Even if the site SEO isn't what it once was, it still helps drive traffic to our Wordpress site and that's our bread and butter.

Jul 21, 2021 09:23 AM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Rainmaker is well worth the investment plus you can write it off on your taxes.

Jul 21, 2021 05:55 PM
Liz and Bill Spear

Totally forgot about that part, but for sure, take the tax write off!

Jul 22, 2021 07:14 AM
Tony Lewis
RE/MAX of Valencia (Hall of Fame) 30 year Valencia Resident - Valencia, CA
Summit Real Estate Santa Clarita & Aliso Viejo

I appreciate those of you that give so much to make ActiveRain a success

Jul 21, 2021 08:30 PM
Liz and Bill Spear

You're welcome! ActiveRain has given us a lot, so we try to return the favor.

Jul 22, 2021 07:15 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

I'm convinced, but then I was ages ago. Great information for new members who are wondering about whether they should be a Rainmaker, and those who might not know the differences that exist!

Jul 21, 2021 10:23 PM
Liz and Bill Spear

I suspect a lot of new members join and don't realize their posts are not being sent out at the Rainer level.  Great content, but the audience will never see it.

Jul 22, 2021 07:16 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

You really lay it out well why one should become a Rainer - and I love that picture! 

Jul 22, 2021 06:10 AM
Liz and Bill Spear

Pixabay.com comes through again with their photo selection!

Jul 22, 2021 07:17 AM
Sham Reddy CRS
H E R Realty, Dayton, OH - Dayton, OH
CRS

Thanks for sharing Bill & Liz!

You can write the greatest real estate content out there for home buyers and sellers, but if you don't have a Rainmaker account, your blog posts DO NOT get indexed by the search engines

Jul 23, 2021 08:51 AM
Liz and Bill Spear

Sham, It's a point I suspect many new members don't realize.  I see them writing consumer facing content, and it doesn't get seen.  Then they think blogging doesn't work because they don't get a call.

Jul 23, 2021 09:56 AM