Ask An Ambassador: Will That Post Bite You In The Butt?

Real Estate Agent with Transaction Alliance 513.520.5305 SAL.2002007747

There is never a shortage of potential topics to blog about.  Pretty much anything can be tied to real estate if you take the right angle.


But SHOULD a post be written?


Frankly, there are times I'm in the wrong mental state to be blogging.  Tonight a buyer called me FROM THE LISTING AGENT'S OFFICE of a condo I showed them.  You'll notice "my buyer" is not used in that sentence.  I could go into a long rant post about the whole situation, but that post would fail a basic blogging premise for me: 

Don't write what can bite you in the butt later.

Once a post is written, you no longer have control over it, and don't assume "Members Only" designation is enough to protect you 100%.

You don't know who will read it.

You don't know how many years later it might be found.

You don't know if what is okay to you is going to be okay to every reader.


With any potential post you can ask the questions:

What is the best outcome for this post?

What is the worst outcome for this post?


And sometimes the answer to that last question could tell you everything you need to know about whether that post should be thrown in the trash and the lid welded shut.


Speaking of butts, the saying about 1 oh (bleep) wiping out a 1000 attaboys isn't fiction.  You can write 100s of great posts and destroy your reputation with your next post. 


So protect your derriere and consider the potential outcome of each post.

Until next Tuesday, just Ask An Ambassador if you need help.

Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (33)

Debe Maxwell, CRS
Savvy + Company (704) 491-3310 - Charlotte, NC

Fantastic advice, Bill! We've spoken about those who write about sensitive topics and are fully aware that it is business suicide...yet, they do it and they do it DAILY! 


As you commented above, it's a great way to get on 'the list' - and not the GOOD list either!! 

Jul 27, 2021 08:26 PM
Liz and Bill Spear

There's a semi-local agent just a bit north of my comfort zone that I've referred business to in the past but I won't any longer after seeing too much of his Facebook stream and watching him repeatedly try to claim expertise in online referral groups for areas WELL outside of a reasonable business area. 

Jul 27, 2021 09:21 PM
Paddy Deighan MBA JD PhD - Vail, CO
Paddy Deighan J.D. Ph.D

points well many times have we read about a tweet or blog that was written years earlier that bit someone in the butt?? Many times !

Jul 27, 2021 08:36 PM
Liz and Bill Spear

It seems like sport for some people to go back through old tweet streams and look for something posted long ago that violates today's social standards, then let the press have at it.  Call out the torches and pitchfork brigade!

Jul 27, 2021 09:22 PM
Dana Hollish Hill
Hollish Hill Group, JPAR Stellar Living - Bethesda, MD
REALTOR * Broker * Coach

So very true. Something for us all to consider before pressing the publish button. 

Jul 27, 2021 09:09 PM
Liz and Bill Spear

I've had many a time I've deleted, backspaced, etc., over and over until finally realizing nothing I could type would work.  Better to just leave a big empty spot and move on.

Jul 27, 2021 09:24 PM
Buzz Mackintosh
Mackintosh REALTORS - Frederick, MD
“Experience, reliable, leadership”

Great advise! My wife has always warned my kids about what they post on social media; "if you would not let your grand mother read it, don't post it. "

Jul 28, 2021 03:54 AM
Liz and Bill Spear

Buzz, I'm amazed at some of the things I've seen my nieces post on Facebook.  There's no concept that a future employer may look at what they've posted.

I know when I get a Facebook friend request from a real estate agent I don't have an existing relationship with, one of the things I do is screen their existing Facebook posts.  If it's just a giant spew of one sort or another, I'm going to pass on letting them be part of my feed.  As it is, I've had to snooze/unfollow quite a few people that I used to think were rational people.  It really didn't take thinning the herd too much to make a huge difference and allowed me to get out of Facebook what I wish to get out of Facebook (a chance to stay connected, find some positive, etc.).

Jul 28, 2021 04:53 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

As always, an excellent message! I've written posts (and have thought about writing posts) that I never published because after I thought about it, whatever I was saying was too negative and would bite me in the butt at some point.


By the way, whose butt is that in the photo walking with an alligator?

Jul 28, 2021 05:52 AM
Liz and Bill Spear

I've had some of those, I just couldn't get the tone where I wanted so I ditched them.

And it's another sourced photo, no photos of me with alligators or crocs available :)

Jul 28, 2021 06:29 AM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Bill and Liz - Sometimes those posts burning inside us can make for great writing. A day after the "incident", perhaps that burning can be redirected to writing about something else. You segued well!

Jul 28, 2021 06:18 AM
Liz and Bill Spear

True, there can be a certain passion in writing in those moments.  I can usually redirect to something else that can have a positive outcome, and if I can't, I just ditch the post.

Jul 28, 2021 06:30 AM
Brian England
Ambrose Realty Management LLC - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

Anything in writing could certainly come back to bite you in the butt, even if it is posted on a supposedly private forum.

Jul 28, 2021 07:07 AM
Liz and Bill Spear

With screen captures, there is no truly safe space.

Jul 28, 2021 09:39 AM
Pat Starnes-Front Gate Realty
Front Gate Real Estate - Brandon, MS
601-991-2900 Office; 601-278-4513 Cell

I frequently have to ask myself those questions. I'm sure I've been guilty of venting a time or two (or three).

I can only imagine that phone call and how you needed to rant after receiving it. I'm sorry. It happens.

Jul 28, 2021 08:55 AM
Liz and Bill Spear

Had a good conversation with the listing agent the next day and I think either of us would be happy to do a deal together in the future.  I'm okay with how things worked out, and I'll be saving some time in the future by not working with those buyers further.

Jul 28, 2021 09:41 AM
Jan Green - Scottsdale, AZ
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

I appreciate the "mood" reference when writing a blog. Been there, done that and wrote a post, thankfully leaving it in draft mode!  It's cathartic to write about what you know at that point in time, but it may not be the best time.  Pretty sure that's 50% of what "draft" mode is for!

Jul 28, 2021 10:23 AM
Liz and Bill Spear

I've never found myself lacking for potential topics, but matching them up with the right mood to actually write them with a positive outcome is another story entirely.  Add another one to the trash can :)

Jul 28, 2021 10:27 AM
Number Cruncher LLC - Overton, NV
Helping Taxpayers Resolve IRS problems

Good Morning Liz and Bill Spear.  Your post is sooo true.  This advice can also be used for social media posts.  I am guilty of spouting off when I shouldn't

Jul 28, 2021 10:40 AM
Liz and Bill Spear

Candy, I've learned my lesson years ago regarding Facebook and tackling the topic du jour.  Little good comes of it no matter how well intentioned the comment.

Jul 28, 2021 02:40 PM
Robert Rauf
CMG Home Loans - Toms River, NJ

This applies to SO many things in life!  it is always better to be positive, or at the very least- put the positive spin on unfortunate events.

Jul 28, 2021 11:50 AM
Liz and Bill Spear

And in most cases a positive spin can be put on things, but sometimes it takes a step back to get to the right head space to see it.

Jul 28, 2021 02:41 PM
Monica Brisson
Landcastle Real Estate - Delray Beach, FL
Broward and Palm Beach County~561.317.8645

Thanks for writing on this topic. It is always refreshing to read so many perspectives on topics dear to our hearts in our daily lives.

Jul 29, 2021 05:35 AM
Liz and Bill Spear

That's one of the nice things about this community, you'll get the entire spectrum of topics and approaches.

Jul 29, 2021 05:49 AM
Macy Babb ... North Georgia Realtor
Re/Max Around Atlanta Realtor - 404-234-6166 - Cartersville, GA
Realtor, SFR, HUD/REO Certified

Great info!  I am often amazed at what some will post these days....

Jul 29, 2021 06:26 AM
Liz and Bill Spear

There doesn't seem to be a limit for some people.

Jul 29, 2021 08:46 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Liz and Bill Spear,

One of the main reasons I am on AR is that you can learn a lot about our industry nationwide.  Our members are professional and positive and often have great advice to give.  

Jul 29, 2021 07:48 AM
Liz and Bill Spear

The community culture here is far better than any real estate groups I've found on Facebook.

Jul 29, 2021 08:47 AM
Scott Godzyk
Godzyk Real Estate Services - Manchester, NH
One of the Manchester NH's area Leading Agents

Very good point and warning. Only write what you wnat people to see

Jul 29, 2021 10:30 AM
Liz and Bill Spear

And I take that a step further and only blogging about communities I want to do business in.  I used to post about the sheriff's sales and that led to a lot of calls about homes that I couldn't actually do business with.

Jul 30, 2021 06:31 AM
Caroline Gerardo
Licensed in 20 states - Newport Beach, CA
C. G. Barbeau the Loan Lady nmls 324982

I love the photograph - is the young man a Ranger and why is he not afraid?

Jul 29, 2021 02:29 PM
Liz and Bill Spear

Not sure, sourced the picture from

Jul 30, 2021 06:34 AM
Lyn Sims
Schaumburg, IL
Real Estate Broker Retired

Wise words but now we aren't going to hear why that buyer is in the listing agents office? 

Jul 30, 2021 12:27 PM
Liz and Bill Spear

Cliff Notes version, they ignored my communications and tried to claim "confusion" and wanted to write an offer.  The listing agent called me once he realized I'd shown them the condo.  There was some further background, but short version, I severed the relationship and told them to proceed with the listing agent. 

Jul 30, 2021 07:50 PM
Ginger Harper
Coldwell Banker Sea Coast Advantage~ Ginger Harper Real Estate Team - Southport, NC
Your Southport~Oak Island Agent~Brunswick County!

This was a good one.  Bookmarking for future reference


Jul 31, 2021 02:36 PM
Liz and Bill Spear

Glad you liked it!

Jul 31, 2021 03:34 PM
Sharon Miller
RE/MAX Platinum - Crane Hill, AL

Bill & Liz,

Your words are absolutely correct! As my husband says, "never kick a sleeping tiger"! One thing to keep in mind.......we as a society, are gravitating incrementally towards a "woke" makeover. With that being said, acceptable behavior will soon limit one's opportunity to disagree or challenge the accepted "woke" position on any given topic. We are exposed to repeated examples of this new mindset, brought to us daily I might add, by a majority of folks who make up our "News Media" brigade. When freedom of expression or disagreement are categorically labeled as "offensive behavior".......a "lockstep mentality" ultimately assumes control. Going forward, as a society, we'll see increased efforts to curtail ideas, thoughts and beliefs which don't align themselves with the WOP (Woke operating principles) mindset. Because someone else does not share your opinion or disagrees with your position, no one should arbitrarily categorize them as being vindictive, argumentative or insensitive.

There are always some situations which require a person to remain mum and avoid  confrontation. If one faces a situation where he can't clearly identify his audience, it's best to choose what is articulated carefully.

Freedom of expression..........heading towards extinction in today's "haze of wokeism"!      

Aug 01, 2021 07:42 AM
Liz and Bill Spear

Tigers still have claws and teeth.

Aug 01, 2021 06:09 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

Very true!  It's easy to rant in a blog but better to keep posts informational and friendly. Along the same lines,  I see rants on Next Door that are way too negative and divisive. Some people are so very  angry these days and express it online.

Aug 02, 2021 08:03 AM
Liz and Bill Spear

I just figure like attracts like, and if I'm ranting frequently, I'm going to get clients of the same mindset.  Definitely not what I seek.

Aug 02, 2021 04:37 PM