Do you think it is difficult to optimize a real estate website? No, it is no more difficult. Now you can easily optimize it. Apart from SEO packages for real estate websites, you can also maintain a list for real estate SEO. Rather we are just going to tell you about some major tips. These tips will help your real estate website to rank higher on any SERP. These are not just tips, but a complete SEO strategy for Real Estate Websites.
#1. Examine Your Website
The first real estate website SEO tip is to examine your website. We have classified this tip into a few basic steps. This breakdown will help you easily understand what to do.
Hire SEO Experts
Hire an SEO expert and know about their SEO optimization packages. You can find many SEO consultants on online freelancing websites. It is the very first step that you should take.
Get An SEO Audit
Now get an SEO audit for your website. The SEO expert that you hired can do it for you. Otherwise, you can find an SEO agency for this.
Make An SEO Strategy
Based on your SEO audit, make an SEO strategy. Don't worry, your SEO consultant or agency will help you make a proper strategy.
#2. Content Strategy
You have an SEO strategy in your hand. Now the next tip is to make a content strategy for your real estate website. Your content and SEO strategy will work together to grow your website. So let's start making a content strategy.
Locally Relevant Content
Real estate business is a kind of local business as it’s not globalized at that level. So it is important to produce content that is relevant to the local audience. Must keep in mind the local topics when producing content. Whether it is a video, image, or text, use local slang and topics always.
#3. Authenticate Your Business
Nobody wants to buy anything from an unauthorized business. Authentication is more important in real estate as compared to other businesses. You can easily do it with the following steps. These steps will build a trustworthy relationship with your audience, Many SEO optimization packages miss to work in this area.
If you are not transparent enough then no one will buy anything from you. You're About us and Contact pages are the main source to be transparent. Share all of the information about your company there. Provide information about your management, staff, office address, and contact details.
Sound More Authentic And Genuine
You must sound authentic and genuine. Reviews and feedback are good enough. Always try to place some testimonials on your website. But keep in mind that those testimonials are from local customers. Putting fake testimonials won't work anymore. People can easily figure out whether a testimonial is real or not. So try to be genuine with it.
#4. Optimize Properly
Now the main part of the real estate website SEO. All of you must take care of this section. Here we will talk about the optimization of your real estate website. This section will bring all the results.
Local Keyword Research
Don't try to use the global keywords in your content. If your business is targeted in a particular state and city, then target the local keyword. Many SEO reseller agencies can do local keyword research for you.
On-page & Off-page SEO
Now using those local keywords you have to optimize the whole website. There are two kinds of optimizations, on-page, and Off-page. You have to do both of them. Try optimizing your website structure, web pages, and content. On the other hand, generate backlinks for you.
List Your Business In Directories
You must list your business in local online directories. There are city-based online yellow pages. Other than this you should list your real estate business on Google My Business. Also, put your official location on Google Maps. If a news website is popular in your city, then try to get your business articles published on such websites.
#5. Social Media
Social media is your best friend. You just have to make official handles of your real estate business. Get all these social media handles linked with your website. Now always share your content on social media.
Offline To Online Conversion
The real estate business is not completely online. There are some offline steps to be taken during sales and business operations. You can utilize the offline to online conversion. For example, organize a free property tour for visitors. Now during the tour, ask them to subscribe to your newsletter and follow you on social media. Also, you can ask them to post about your business on their social profiles via Check-ins and reviews.
All these tips are useful enough to grab more traffic to your real estate website. Always keep in mind that you have to work on both offline and online platforms. You can easily drive traffic from offline sources to online. Many SEO are doing the same thing these days. So share the above-mentioned five tips with your friends involved in the real estate business.