Branding Moment: Standing Out Among 283 Wineries!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

Last Tuesday in our Branding moment post, we mentioned that once you determine your niche, you do not have to market to everyone, or what we refer to (tongue in cheek) buttering yourself all over the Universe.  Here is an example.

 

In the competitive wine business, it is important to stand out and find that difference.  In this case it is growing grapes that are not the usual expected varieties.

 

Pictured above is the Palmina wine label.What makes them different among the 283 wineries in Santa Barbara County?  

 

They planted Italian grapes.  Keep in mind that our climate is similar to Italy.  In order to qualify as a Chianti wine (besides being grown in Chianti) t 80% of the grapes in the bottle must be Sangiovese.  

 

We enjoy their Sangiovese, as well as their Pinot Grigio.  They also grow a Dolcetto which is from Piedmont.  Although it means sweet little grape, it not sweet at all.

 

Pinot Gris/ or Grigio in Italian is thought to be a mutant of Pinot Noir. The grape has bluish gray color which gave its name.  It originated in Burgundy, France, and is grown in Europe and in the United States.  We think their Pinot Grigio is one of the best of those grown in the United States.

 

The majority of the vineyards in Santa Barbara county grow Cabernet Sauvignon, Pinot Noir, Chardonnay, and Sauvignon Blanc.  

 

There also is another group of wineries known as the Rhone Rangers who grow Rhone Valley varietals, such as Grenache,Syrah, and Mourvedre, aka GSM.  Like Palmina their market is focused on those who enjoy Rhone wines!

 

In marketing real estate, it is much easier and much simpler to stand out in some fashion or other.  It is not limited to the type of real estate one sells, or the demographics/psycho-graphics one specializes in.  

 

There are so many ways to stand out.  The only limits are self-imposed.  Think about it, take time to focus!

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Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

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— Ron & Alexandra Seigel, Managing Partners 

 

Comments (38)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD I liked their point of differentiation.  It is gutsy to try something like Sangiovese in Santa Barbara County.  In Italy we were told by a wonderful sommelier that the stock market goes up the day the news comes out that the Chianti is fabulous for that year.  We both love Chianti, and have tried many.  Pinot Grigio is wonderful also.  So why not try it?  We even drove out their wine making facility where they have a small tasting room.  Everyone was charming and delight to talk to.  And the wine is really good.  A

Jul 27, 2021 07:48 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 Thank you for your kind words, they are appreciated by us.  A

Jul 27, 2021 07:49 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Ron and A and thanks for the information on the number of wineries in your area, I did not know that.  It is important to stand out and the label is so important or free samples to get the taste of the wine to the people.

 

Jul 27, 2021 08:27 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Will Hamm That was not the intention of this post.  The intention was to show how this winery differentiated themselves from all the others. Nevertheless, we appreciate your comment.  A

Jul 27, 2021 08:44 AM
Jeffrey DiMuria 321.223.6253 Waves Realty
Waves Realty - Melbourne, FL
Florida Space Coast Homes

When enjoying Italian food (which I do often) I will often pair with Chianti. This looks like a very cool recommendation!

Jul 27, 2021 12:22 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Jeffrey DiMuria 321.223.6253 Waves Realty we love Chianti, and have had the good fortune of drinking many.  This is a wonderful one, although it is from Santa Barbara county, and cannot be called a Chianti...Sangiovesi is just fine...Another US winery from Napa makes a good one too.  The winery is Luna.  A

Jul 27, 2021 02:11 PM
Debb Janes EcoBroker and Bernie Stea JD
ViewHomes of Clark County - Nature As Neighbors - Camas, WA
REALTORS® in Clark County, WA

Ron and Alexandra Seigel I think that's great, and good for you. I'm only curious as we are not true wine aficionados. Although, as you know, we can sure appreciate a good one. It's just hard to choose. When I choose by a label that appeals to me, often symbolic of nature, such as a salmon, the wine doesn't always live up to my taste expectations. Lol.  

Jul 27, 2021 02:12 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Debb Janes EcoBroker and Bernie Stea JD funny you mentionned salmon.  We bought some at the harbor, (ocean trout), and we are going to have the Puglia wine, Primitivo that I mentioned.  We had a French restaurant in LA that we liked, and they used to do salmon with spinach in a cabernet sauce. It was really good.  Salmon is great with red wine.  A

Jul 27, 2021 02:49 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra-with so many wineries just in your area alone, it really is a true marketing accomplishment just to be able to make yourself stand out. 

Jul 27, 2021 05:19 PM
Myrl Jeffcoat
GreatWest Realty - Sacramento, CA
Greater Sacramento Real Estate Agent

I suspect that imagination must play a large part in creating great branding for wineries.  Trying to stand out among 283 wineries seems like a special challenge.

Jul 27, 2021 05:59 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib that is a challenge, and Palmina did it, and hats off to them.  I am certain more wineries will pop up sooner than later.A

Jul 27, 2021 08:20 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Myrl Jeffcoat it is definitely a challenge, and wineries keep popping day in and day out. A

Jul 27, 2021 08:21 PM
Paul S. Henderson, REALTOR®, CRS
Fathom Realty Washington LLC - Tacoma, WA
South Puget Sound Washington Agent/Broker!

Now that is a tall order with that many competitors Ron and Alexandra Seigel 

Jul 27, 2021 08:39 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

When I drink wine I only drink one kind.  Not much for going on to try a new one.

Jul 28, 2021 12:10 AM
Patricia Feager, MBA, CRS, GRI,MRP
DFW FINE PROPERTIES - Flower Mound, TX
Selling Homes Changing Lives

Ron and Alexandra Seigel - When deciding on a brand, it would be good to research any history on the topic, like you have shared. The vision becomes clearer. This was another great post. 

Jul 28, 2021 05:42 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

LOL this made me crack up - butttering yourself all over the universe.  So true Ron and Alexandra!  This wine sounds interesting.  Gary just came home with his monthly stock up for 'his' cellar and I'll have to show him your post!

Jul 28, 2021 04:05 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Anna Banana Kruchten CRS, CRB, Phoenix Broker, there is a French expression that when you pass butter without wrapping some sticks to your hand.  This refers to sharing the wealth of success.  When I see the gamut of marketing some agents do from soup to nuts, that image comes to mind... These are wines we refer to as house wines.  They are not a Phi Beta Kappa wine that needs a bit of reverence while drinking them...they are just delightfully enjoyable.  A

Jul 29, 2021 01:47 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Patricia Feager, MBA, CRS, GRI,MRP Our style is to teach by example,  I do not refer to real estate styles often, nor to our clients.  However, the world is awash with brands, some have paid big bucks for something mediocre (just my opinion) and some come up with something brilliant like Palmina did...and the Rhone Rangers.  As far as research, we both love it.  My mother was a food science research librarian for one of the biggest food companines, and was head of the network of food librarians.  She had a computer line which cost a lot in those days for her scientists...A

Jul 29, 2021 01:51 PM
Patricia Feager, MBA, CRS, GRI,MRP

Alexandra, your mother was amazing! She was very educated and not your typical mom for your generation. You're a lucky girl!

Jul 29, 2021 06:29 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray our motto is drink what you like, it does not matter what anyone else says. A

Jul 29, 2021 01:52 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Paul S. Henderson, REALTOR®, CRS I go out of my way to try those wines, I love creativity of all types...A

Jul 29, 2021 01:53 PM