Is That Listing “Coming Soon”? Explained – Destin, Florida

Real Estate Broker/Owner with Rulnick Realty, Inc.

You see them advertised everywhere in the Destin Florida real estate market– “Coming Soon! New Listing!” But, what does that mean, exactly? The Emerald Coast Association of Realtors is guided by rules regarding entering listings into the Multiple Listing Service (MLS). “Coming Soon” is a special category for listings that are not quite ready to be fully activated on the market, or so they say.

Key points about the “Coming Soon Status” for the Destin, Florida market are:

  1. It’s only a short-term status when preparing a property for active status
  2. It’s used to notify other Realtors that the listing will be made fully available to the public once preparations are completed.
  3. The listing may be in “Coming Soon” status for 30 days before being fully “active” in the MLS

But, what difference does it make? Not much. The Emerald Coast Association of Realtors allows showings of “Coming Soon” properties. Many Realtor association across the nation do not allow “Coming Soon” listings to be shown.  In other parts of the country, that category builds up anticipation for a new listing to be premiered. But, locally, in the Destin Florida market, that’s not the case.

Of course, a seller, with the advice of his agent, may decide to place a listing in the “Coming Soon” category and not allow showings. Then the listing may be activated once the property is ready.  On the other hand, many listings that are newly activated already have a date specified on when showings may begin.  For example, a newly active listing may state that showings may begin in two days, for a period of two days, and only between certain hours. That’s because the real estate market on the Emerald Coast of Florida is quite vigorous and there are normally multiple showing requests immediately upon MLS entry.

The bottom line is, if your agent sends you a listing that’s in the “Coming Soon” category, and you want to see it now – ask.


It’s Wendy… It’s Sold!

Wendy Rulnick, Broker, Rulnick Realty, Inc.
Call 850-259-0422
Email Wendy:

Wendy Rulnick, Broker, lists and sells real estate in Destin, Santa Rosa Beach, 30A, Miramar Beach, Crestview, Sandestin, Seaside, Rosemary Beach, Okaloosa Island, Fort Walton Beach, Niceville, Freeport, Bluewater Bay, Navarre, Florida.

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"It's Wendy... It's Sold!"

Wendy Rulnick, Broker/Owner Rulnick Realty, Inc.

Call Wendy Rulnick 1-850-259-0422

email property searches and community info

Wendy Rulnick helps real estate buyers and sellers on the Emerald Coast of Florida.

Rulnick Realty


Comments (8)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy


The rules you have in place with your MLS make sense.  Wishing you continued success, and a delightful evening.  A

Jul 29, 2021 12:49 PM
Wendy Rulnick

Ron and Alexandra Seigel  A - There is some discussion among the members regarding changing the rules a bit.  A delightful evening to you, as well!

Jul 29, 2021 02:43 PM
Bill Salvatore - YVP Blog
Arizona Elite Properties - Chandler, AZ
Realtor - Valley of the Sun /

out here our board has cracked down on coming soon's no in MLS. Bill 

Jul 29, 2021 12:54 PM
Wendy Rulnick

Bill Salvatore - YVP Blog I agree with that. I think it's confusing and unnecessary.

Jul 29, 2021 02:43 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Wendy, good to explain this term, as many buyers don't quite understand.

Jul 29, 2021 01:10 PM
Wendy Rulnick

Joan Cox  Nor did I, until I super-analyzed the regs!

Jul 29, 2021 02:44 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Wendy- that term can be confusing for buyers. I never understood the purpose in it. 

Jul 29, 2021 07:21 PM
Wendy Rulnick

Kathy Streib The term and use of the option confused me, too. I had to study up!

Jul 30, 2021 06:04 AM
Brian England
Vacasa - Gilbert, AZ
MBA, GRI, REALTOR® Real Estate in East Valley AZ

I have never been a fan of the coming soon gimmick and feel that it is much better to just go live when the home is ready to be shown to the world.

Jul 30, 2021 05:03 AM
Wendy Rulnick

Brian England I agree 100%. 

Jul 30, 2021 06:03 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Great information Wendy. ANd highly valuable for consumers in this wild market.

Jul 30, 2021 08:08 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Wendy - real estate lingo can be confusing to some practitioners.  Imagine what a possible buyer/seller may be thinking?  

Jul 30, 2021 08:25 AM
Wendy Rulnick

Michael Jacobs I know!  And when you get into the details of MLS rules, they seem contradictory, redundant, or overlapping!

Jul 30, 2021 08:59 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Wendy and great way of explaining it.  A house in the sub division had a coming soon sign up for 45 days and was never in MLS and then sold.


Jul 30, 2021 08:27 AM
Wendy Rulnick

Will Hamm That is ridiculous! Crazy stuff happens around here, too.

Jul 30, 2021 08:58 AM