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7 Ways to Add Value with your Real Estate Marketing

Services for Real Estate Pros with Morris Real Estate Marketing Group

As you know, real estate marketing isn’t the same as selling running shoes. When you sell shoes, you’re focused squarely on the transaction. You make your pitch and hope it ends with the customer pulling out his credit card. If he doesn’t, you move on to the next shopper.

When you’re marketing your real estate services, however, it’s much more about building relationships. You want your prospect to know, like and trust you – and see you as their go-to agent.

The primary way you do that is by adding value.

When you’re adding value with each contact you make with your prospects, it’s like investing in a fund guaranteed to get bigger returns for you year-after-year. (In other words, more real estate leads and real estate referrals.)

Think about it. Who would you prefer to hire for a professional service? Someone who is constantly trying to sell you, or someone who delivers value each time they connect with you?

The answer’s obvious.

So, how do you add value with the real estate marketing you do? Here are a few suggestions that are proven to work well:

  1. Whenever you call, email or otherwise contact a prospect, plan out how you can add value. For example, you can have some helpful market data on hand to share.
  2. Build relationships in your real estate geographic farm with a good real estate newsletter. With a monthly geo farming newsletter packed with helpful news and articles, the value is built in.
  3. Do an annual checkup with past clients. It’s a valuable service to those homeowners and further positions you as their
  4. Send a client newsletter to past clients to constantly remind them of the value you bring. This will not only help you gain more repeat business but also more real estate referrals.
  5. Put together an event each year for prospects and clients. It doesn’t have to be elaborate. For example, you can host a webinar on ZOOM. Events like these are seen by prospects as inherently valuable. They’re also an effective way to meet new prospects.
  6. When following-up with prospects, avoid the “Are you ready to sell yet?” spiel. That becomes annoying, fast. Instead, focus on having a conversation and identifying ways you can help.
  7. When you have helpful information for a particular prospect—for example, a “Just Sold” in their neighbour—call or send an email right away. For example, “Just calling to share some information I think will be very helpful to you…”

There are, of course, many other ways to add value. The point is to make building relationships the core driver of your real estate marketing. If you do, you’re much more likely to land more clients and listings — and build a thriving business for years to come.


This article was originally published on our Real Estate Marketing Company blog. Visit us for real estate marketing tips, advice or to learn about our real estate marketing products and programs.


Sham Reddy CRS
Howard Hanna RE Services, Dayton, OH - Dayton, OH

Thanks for sharing Darcia!

When you’re marketing your real estate services, however, it’s much more about building relationships. You want your prospect to know, like and trust you – and see you as their go-to agent. The primary way you do that is by adding value.

Aug 24, 2021 07:29 AM
Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Darcia Armstrong - those are wonderful relationship building tools.  I am glad that Carol including this in Second Chance Saturday.

Aug 28, 2021 02:56 AM
Wayne Martin
Wayne M Martin - Oswego, IL
Real Estate Broker - Retired

Good morong Darcia. Building relationships are essential to long term success. Enjoy your day.

Aug 28, 2021 06:02 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good morning Darcia Armstrong,

The back bone of my real estste business is building relationships with my sphere and market area. Great post with your message, I totally agree.

Aug 28, 2021 06:12 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

I totally agree that relationships are the key to future business. Not only that, having relationships makes both parties' lives better. Win-win!

Aug 28, 2021 06:15 AM
Ed Silva, 203-206-0754
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Some excellent advice in this post. I appreciate the second chance Carol offered on this post

Aug 28, 2021 02:09 PM