Local businesses in Mesa Arizona are often faced with the challenge of being able to compete with larger companies in their space. One way that they can do this is by utilizing content marketing. Content marketing is a strategy for developing and distributing valuable, relevant, and consistent content to attract new customers in Mesa. In this blog post, we will discuss 6 ways that local businesses can use content marketing to reach the next level!
Here are 6 ways to start content marketing in your local market
1. Write a Blog
A blog lets you share knowledge through articles, photos, and videos with your customers. It also gives them an inside look into what makes your business the best in town! Your target market will be able to relate more to you if they know that it’s just like their own small business.
2. Social Media
Another strategy for content marketing is by joining a social network. You can use it to share content that is relevant and valuable to your target audience while building relationships with them through comments, likes, shares and more. There are a variety of networks to choose from, which will depend on your business and what you are trying to communicate.
3. Company Newsletter
Another way for local businesses to benefit from content marketing is by creating an email newsletter. Sending monthly or bi-weekly newsletters will keep customers updated on what’s up and coming with your business. Whether new discounts or offers, keep your customers in the loop with what’s new.
4. Article Submission
Article submissions is another great way to get your message in front of a large audience. This type of content is usually longer and more in-depth than other types, with the goal being to provide readers with an interesting story or information that they would not have been able to get elsewhere.
Article submissions can help you create relationships outside of your local communities. If done correctly, this can grow your market exponentially.
5. Educational Webinars
Educational webinars are a great way to show off your expertise. This type of content is targeted towards readers who want to learn about what you know and how it can help them in their lives. By doing this, they will get the chance to have their questions answered by someone who has done plenty of research on that topic already.
6. Video Marketing
Video marketing statistics show that people who watch videos are twice as likely to buy a product or service, compared to those that don’t. Video marketing is one of the most powerful tools for local businesses and freelancers because it brings together many aspects in just a few minutes.
Content marketing is a tried-and-true method of marketing that works for all types of businesses, no matter what their size. It offers a cost-effective way to get your message out there and it can help you stand apart from the competition by showing off who you are as an individual or company.
If you see the benefits of content marketing for your local business in Mesa AZ but your just not sure where to start, schedule a 30min strategy session and find out what’s the latest hot strategy in content marketing.