I hosted an Open House today (Sunday) in my neighborhood. You might wonder why I'd have an open house, since the market is hot and homes sell quickly. Here's why:
1. The house is in my neighborhood. I am one of several Realtors in my neighborhood, all of whom have good reputations, but I want to be recognized as one of the TOP Realtors in my neighborhood. If an opportunity presents itself, it gives me the chance to be visible, active, and be seen as the neighborhood professional.
2. Open Houses are a good way to attract buyers. I posted in advance on the neighborhood Facebook page, and invited neighbors and prospective clients. I put my Open House signs out the day before to get extra exposure, and gathered marketing materials, flyers, disclosures, etc to be ready for Open House day.
3. Future sellers attend open houses. As the expert in the neighborhood, most of the neighbors recognize me from our social media pages so it leads to a quicker rapport.
4. It allows me to cross promote other listings. If this house doesn't work for you for whatever reason, others are available or coming soon that may fit your needs better.
There are valid reasons to host Open Houses. Remember the old adage, location, location, location! The house you choose to hold open should be a highly desirable property to draw prospects in, or it needs to be in a convenient location. Today's house met that criteria on both counts. For all the reasons above, today was a success.
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