A picture is worth . . .

By
Real Estate Agent with Realty One Group # S.0190863

A picture is worth a thousand words. That is why we pay photographers to take photos of houses before they go on the market. That is why they bring special lenses and lighting. That is why they use special software. Have I made my point? Do we get the “picture”?

 

Now have you ever gone up to a listing where the picture was absolutely fabulous, like a scene from “Dynasty” and when you pull up, it actually looks more like “Sanford and Son”? That is when you have taken things too far.  Can we all agree on that?

 

That point being made, I am surprised at the photos I see agents use professionally. I was once on a zoom call and I wondered why the agents much older mother was on the call.  Then she spoke.  That wasn’t her mother, that was her. Imagine the shock her clients go through when they meet her for the first time. I’m sure that they are kind to her face (most people are), and I can just imagine what they say to each other when she has left the home.

 

So, point number 1 – spend the money and update your photos every 18 to 24 months. It is called integrity. What you see is what you get.

 

Now recently, I saw a blog post where the man was bragging about some award he had won. However, when you looked at his photo, his body language was saying he was angry and wanted to get into a fight. Now, perhaps his wife filed for divorce, his parents disowned him and all 20 of his listings cancelled – all within the same hour. That could make some folks angry and want to look for a fight. But if you are having a bad day, reschedule your photo shoot. This guy (despite his award) is losing business due to how people read his picture and he has no clue. Imagine how much more business and awards he could get if he actually looked friendly and approachable in his business photos.

 

Now I am going to raise my hand and admit, there are some terrible photos out there. Photos where I look angry. Photos where I don’t look my best. I don’t use those for my business. But I do use photos taken this decade and change them every 18 to 24 months. After all, when I show up for an appointment, I want you to recognize me.

 

Comments (28)

Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

Nothing makes a client want to leave more than seeing a face where there was too much starch used when washing their shorts.   Not to mention all the grays when the online face looks like it was taken for the high school year book

Aug 03, 2021 06:41 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Grant Schneider when what you see in person is not what you see in the ad, how can they call that integrity?

Aug 03, 2021 07:12 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Roy!  Thank you for your comment today. I always appreciate it.

Aug 03, 2021 07:13 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Michael Jacobs no need- just use those filters that make you look like a fawn. LOL

Aug 03, 2021 07:14 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Wayne Martin I agree with you and I shake my head at those that "justify" their decades old photos

Aug 03, 2021 07:15 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Brian England and keep smiling because you are the star of today's call.

Aug 03, 2021 07:16 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Bill yes again, it is Tuesday. A terrific day to help our clinets

Aug 03, 2021 07:17 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Kat Palmiotti keep getting them updated. That shows a professional approach and I admire that about you.

Aug 03, 2021 07:18 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good morning Ed Silva and if I recall, you updated your photo earlier this year.

Aug 03, 2021 07:19 AM
Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400
The Top Team @ Charles Rutenberg Realty 255 Executive Dr, Plainview NY 11803 - Plainview, NY
Long Island Condo and Home Specialists

It just happened the other day. We were meeting an agent that we have never met in person, and when she arrived, we thought it was her Mom too!

Aug 03, 2021 08:53 AM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Lawrence "Larry" & Sheila Agranoff. Cell: 631-805-4400 it can sure catch you off guard at first meeting.

Aug 03, 2021 09:27 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Rocky Dickerson - First of all... You did a wonderful job hosting the call today.  Kudos to you!  I realize that you were emphasizing that as REALTORS we should keep our photos up to date.  But... the first thing I thought of was one agent who always shows a huge moon that is 30 times the real size of a moon in his night shots.  As for women, our photo is outdated every time we change our hairstyle or color!  YIKES!

Aug 03, 2021 12:45 PM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Rocky, WHAT??!!@@   My high school photo isn't going to work until I retire?

Aug 03, 2021 01:18 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

So, Sheri Sperry - MCNE® you have an agent with a great big mooning problem?  LOL

Aug 03, 2021 02:07 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Hey there Joan Cox and I love it when they say that their clients recognize them. It's the people who aren't your clients you lose money on.

Aug 03, 2021 02:08 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Rocky it is surprising how many Realtors and I do mean many, have pictures on their business cards that are 20 to 30 years old.  Now we may think convince ourselves when we look in the mirror that we still look the same, but I assure you that mirror is lying.

By the way how did you get a picture of my Summer cottage??? 😜 

Aug 03, 2021 02:21 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Rocky- soooo you thought I was my mother!!!!   And yes, you did an excellent job of hosting the Zoom meeting today!!!  I try to schedule any updated photo shoots for when and if I'm having a good hair day...my last update was about 5 years ago!

Aug 03, 2021 04:50 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good evening George Souto I hope you don't mind. I copied it from a list of the most admirable homes

Aug 03, 2021 07:08 PM
Rocky Dickerson
Realty One Group - Las Vegas, NV
Superior Service!

Good evening Kathy Streib and no you don't look like your mother. Your child - like spirit always shines through

Aug 03, 2021 07:09 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Rocky.

Going to send you a PM about your photo, nothing personal just an observation.

Aug 04, 2021 12:09 AM