A picture is worth a thousand words. That is why we pay photographers to take photos of houses before they go on the market. That is why they bring special lenses and lighting. That is why they use special software. Have I made my point? Do we get the “picture”?
Now have you ever gone up to a listing where the picture was absolutely fabulous, like a scene from “Dynasty” and when you pull up, it actually looks more like “Sanford and Son”? That is when you have taken things too far. Can we all agree on that?
That point being made, I am surprised at the photos I see agents use professionally. I was once on a zoom call and I wondered why the agents much older mother was on the call. Then she spoke. That wasn’t her mother, that was her. Imagine the shock her clients go through when they meet her for the first time. I’m sure that they are kind to her face (most people are), and I can just imagine what they say to each other when she has left the home.
So, point number 1 – spend the money and update your photos every 18 to 24 months. It is called integrity. What you see is what you get.
Now recently, I saw a blog post where the man was bragging about some award he had won. However, when you looked at his photo, his body language was saying he was angry and wanted to get into a fight. Now, perhaps his wife filed for divorce, his parents disowned him and all 20 of his listings cancelled – all within the same hour. That could make some folks angry and want to look for a fight. But if you are having a bad day, reschedule your photo shoot. This guy (despite his award) is losing business due to how people read his picture and he has no clue. Imagine how much more business and awards he could get if he actually looked friendly and approachable in his business photos.
Now I am going to raise my hand and admit, there are some terrible photos out there. Photos where I look angry. Photos where I don’t look my best. I don’t use those for my business. But I do use photos taken this decade and change them every 18 to 24 months. After all, when I show up for an appointment, I want you to recognize me.