Seizing control of what you focus your attention upon, as a luxury or any other real estate marketing professional, is critical in any economy. Your personal success is actually the result of where you place and hold your attention.
Those who seek out and consistently focus on the positive opportunities of their marketplace experience an entirely different set of financial results compared to those who “rubberneck”, i.e., continuously fixate on what is going wrong, or what someone else is doing.
What is exciting to know about focus is that you actually have the power to choose where you place your attention. However, if you do not exercise this power the results, by default, will be detrimental to your practice.
Rubbernecking is the sure way to bring your luxury or any other real estate marketing practice to a screeching halt. Have you ever driven in the furthest left lane of a freeway in bumper-to-bumper traffic and wondered what was the cause?
You notice up ahead that there are flashing lights of an ambulance and fire trucks on the opposite side of the freeway in the lane closest to you?
Why did your side of the freeway come to a complete stop when the accident happened on the other side of the freeway? The people directly in front of you were rubbernecking. There was no traffic jam on your side.
Practicing the art of staying focused leads to success and your positive outcomes. If you find yourself rubbernecking, be sure not to reprimand yourself because that prolongs the fixation on the negative.
Just do your very best to gently redirect your attention back on track. After consistent deliberate practice without self condemnation, your attention will shift right back to where you want to focus.