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Ask An Ambassador: How Do You Make Money In The Rain?

Real Estate Agent with Transaction Alliance 513.520.5305 www.LizTour.com SAL.2002007747

How do you make money in the Rain?


Maybe you're just here for fun and the social aspect of this community is more than enough for you.


But let's assume your primary goal is to increase your business and put some more dollars in your pocket.  How can you make that happen?


You have two primary target audiences that can lead to business:


1.  Other agents.  Work for referrals from other agents and members of this community.


2a.  Consumer.  Write for the consumer with unique, relevant information that is closely tied with "pure" real estate (listings, market reports, subdivision info, new construction news, long tail searches, etc.)


2b.  Fill your blog with sticky content that attracts consumers (or keeps the attention of past clients).  That sticky content can be just about anything and doesn't have to be tied to real estate (maybe you're a foodie, maybe you've got gardening tips, make the rounds of the festivals, etc.).


You may opt for a blend of the above or adhere strictly to one path, but there are certain things you can do that increase your odds of success no matter which audience you seek.


1.  Remember Sandbox 101.  It doesn't take too many times of kicking sand before you wind up on the type of list you don't want to be on.  This is a community that for the most part works under the Pay It Forward premise.  We teach each other, help where we can, and know others will return the favor.


2.  Be considerate of other members.  Blitzing the blog roll with pages of simultaneously posted blog post after blog post MAY help you with the consumer, but it will most definitely irritate the general membership who is looking for something to read besides your market reports.


3.  Content matters.  Understand your audience and what they want AND if what they want is actually good for your business.  E.g. there are people that want to buy $50,000 or less investment properties.  You can blog about them, but is that the best use of your time and energy?


4.  Post regularly.  It doesn't have to be daily, but do the math.  The more regularly you post, the more digital breadcrumbs there are that help you get found, build relationships, etc. 


5.  Niches can be more powerful posts than any other post for attracting consumer phone calls IF you pick the right niche.


6.  If you're after consumer eyeballs, learn some basic SEO to help your posts perform for the search engines.  You can have the best content in the world, but if you don't get found, you don't get called.


7.  Remember, the Delete key is your friend.  Every post, comment, question and answer may as well be engraved in stone and saved for posterity.  Once something is typed and released to the wild, there is no controlling where it winds up. 


Until next Tuesday, just Ask An Ambassador if you need help.
Bill & Liz aka BLiz

Posted by

Serving Warren County Ohio & Adjacent Areas

The Liz Spear Team of Transaction Alliance
Elizabeth Spear, ABR, Ohio License SAL.2002007747

William (Bill) Spear, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418

MailTo:  Liz@LizSpear.com

Search Homes:  Https://WarrenCountyOhioRealEstate.com

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Comments (20)

Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

As usual great information.  I have made money using AR, especially back in the days of REO and short sales. 

Aug 10, 2021 12:19 PM
Liz and Bill Spear

Jim, We've done well from ActiveRain, but you can have all the REO and short sales you want, I hope to never cross paths with that segment of the market again!

Aug 10, 2021 03:31 PM
Lise Howe

and the short sales and reO are definitely coming back!

Aug 11, 2021 04:07 AM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Bill- I can remember reading your early posts and how you began a niche in patio homes. And today in a comment from Jeffrey DiMuria 321.223.6253 Waves Realty he mentioned that he had made money via ActiveRain. 

Aug 10, 2021 12:46 PM
Liz and Bill Spear

It took us a bit to reach critical mass, but we've been there for quite some time.  Another call from a potential patio home buyer today.  The web work did its job, now we have to convert her to a client.

Aug 10, 2021 03:32 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


Plenty of sound advice from start to finish to make the best of your blogging. Knowing what your goals are is kinda important!


Aug 10, 2021 01:41 PM
Liz and Bill Spear

And those target audiences can change over time.  The bulk of my work has been consumer directed, but for the last year these AAA posts have been my only posts.  Probably time to start repriming the pipeline with more consumer directed posts.

Aug 10, 2021 03:33 PM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

Content and consistently posts on subjects that expose your competency

Aug 10, 2021 04:52 PM
Liz and Bill Spear

That formula can get the job done.

Aug 10, 2021 08:46 PM
Laura Cerrano
Feng Shui Manhattan Long Island - Locust Valley, NY
Certified Feng Shui Expert, Speaker & Researcher

Above all else, be yourselves and be authentic to your business and who you are

Aug 10, 2021 11:05 PM
Liz and Bill Spear

No argument here, find a portion of the business that you WANT to work in and focus on that.  No facade required.

Aug 11, 2021 06:26 AM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

You are always spot on in your posts - we all need to play nice in the sandbox and a niche is valuable

Aug 11, 2021 04:06 AM
Liz and Bill Spear

Especially if a niche that can be enjoyable and has enough volume to supply a business.

Aug 11, 2021 06:27 AM
Kat Palmiotti
eXp Commercial, Referral Divison - Kalispell, MT
Helping your Montana dreams take root

Yes, I agree with everything you've said. That is all.

Aug 11, 2021 05:25 AM
Liz and Bill Spear


Aug 11, 2021 06:31 AM
Michael Jacobs
Pasadena, CA
Pasadena And Southern California 818.516.4393

Hello Bill(and Liz) - things certainly happen.  Often it's because of purpose.  Sometimes it's a consistent message but delivered in a variety of ways.  At other times, it just seems to be.  

Aug 11, 2021 05:37 AM
Liz and Bill Spear

Iterations on a theme, hoping one version clicks with the audience when another version didn't. 

Aug 11, 2021 06:32 AM
Michael Jacobs


Aug 11, 2021 06:33 AM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Liz and Bill Spear Sage advice. You attract what you give.

Aug 11, 2021 10:17 AM
Liz and Bill Spear

And one more reason rant posts are not a standard in our blogging.

Aug 11, 2021 10:24 AM
John Marshall - FORE!
LoKation Real Estate - Cherry Hills Village, CO
Specializing in Golf Course Properties

Great stuff as always, I need to carve time out to start posting again, I have received several referrals from other agents here over the years that like my niche!

Aug 11, 2021 11:37 AM
Liz and Bill Spear

I've picked up a few referrals, but I've found the direct to consumer blogging is the most productive for us.

Aug 11, 2021 09:46 PM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Bill this brings back a lot of memories of traveling down the SEO path - and it worked so well.  We were on the 1st page of google for many years for many search terms.  More importantly the relationships created over the years were the source and still are for referrals, both coming and going out.  Let it Rain!

Aug 11, 2021 12:47 PM
Liz and Bill Spear

True, the SEO here isn't what it was, but I partly chalk that up to a lot more competition on the web that wasn't there in AR's early days.

Aug 11, 2021 09:46 PM
Anna "Banana" Kruchten

Agreed Bill - the big boys and girls took over what we used to own per se. As for referrals I was able to give out another one here in AZ yesterday and I love relying on folks I know, like and trust 100% here in the rain!

Aug 12, 2021 09:47 AM
Anna "Banana" Kruchten
HomeSmart Real Estate - Phoenix, AZ

Featured in BananaTude! Let the referrals Rain!


Aug 11, 2021 12:48 PM
Liz and Bill Spear


Aug 11, 2021 09:47 PM
Anna "Banana" Kruchten

You're welcome!  We appreciate all you do every Tuesday.  You shed light on many subject for us.  Thanks!

Aug 12, 2021 09:48 AM
Elyse Berman, PA
LoKation Real Estate - Boca Raton, FL
Boca Raton FL (561) 716-7824

Great post Liz and Bill Spear .  Niches, referrals, learning, friendships and networking.  I know that I can pick up the phone, call someone and they will often stop what they're doing to talk.  It's a wonderful community.

Aug 11, 2021 03:30 PM
Liz and Bill Spear

It's pretty much a given that unless I'm in the middle of something critical, if I see a call from a Rainer, I'm picking up.

Aug 11, 2021 09:47 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

Good advice:


''This is a community that for the most part works under the Pay It Forward premise.  We teach each other, help where we can, and know others will return the favor.''

Aug 11, 2021 08:04 PM
Liz and Bill Spear

It is definitely one of the things that has attracted me to this group.  We help each other whenever we can.

Aug 11, 2021 09:48 PM
Sam Shueh
(408) 425-1601 - San Jose, CA
mba, cdpe, reopro, pe

Door knocking does not work. Hey some one at home is in isolation.....

Aug 12, 2021 07:03 AM
Liz and Bill Spear

I know door knocking can work for some people, but it's surely a bad fit for this engineer type :)

Aug 12, 2021 02:52 PM
Margaret Rome Baltimore 410-530-2400

Sam Shueh Everything works some of the time! Nothing works all the time!

Aug 12, 2021 11:59 AM
Peter Mohylsky, Beach Expert
PMI. Destin - Miramar Beach, FL
Call me at 850-517-7098

The rain is about more than making money.  It is also about learning, meeting new friends, working at our business, developing our skills so when we say we are the expert.  It is a statement of fact.  

Aug 12, 2021 12:59 PM
Liz and Bill Spear

No doubt, I've learned plenty, some of which has contributed to better business overall.

Aug 12, 2021 02:52 PM
Marte Cliff
Marte Cliff Copywriting - Priest River, ID
Your real estate writer

Wise advice - but then, we wouldn't expect any other kind, coming from you!

Aug 12, 2021 04:01 PM
Liz and Bill Spear

I try to provide something of value, sometimes I even manage to do so :)

Aug 12, 2021 08:03 PM
Carla Freund
Keller Williams Preferred Realty - Raleigh, NC
NC Real Estate Transition & Relocation 919-602-848

Great post Bill & Liz, I especially like the delete key. I'm not posting everyday but I do get on as often as possible. Have a great weekend!

Aug 13, 2021 05:31 AM
Liz and Bill Spear

I look around daily, although it's not always possible to tell based on the scarcity of comments I leave vs. the beginning years here.

Aug 13, 2021 01:55 PM
Esperanza Butler® 818 926 5425
Your Home Sold Guaranteed Realty - West Hills, CA
Homes For Sale in West Hills, Ca (818) 926-5425

Hey guys, Happy to open this post and see many familiar faces. I joined Active Rain yesterday on 2007.  Unfortunately I was not active for a little while. Now I am back and happy to be here among the experts. :)

Aug 25, 2021 10:32 AM
Liz and Bill Spear

We did similar.  Signed up for a profile, then promptly disappeared before returning 3 years later.  We no longer blog daily, but we're still here every day.

Aug 25, 2021 10:33 AM