Direct Mail Keeps Killing it in Real Estate

Real Estate Agent with The Kay-Grant Group

Real Estate Postcards continue to be one one of the most frequently used ways for real estate agents to generate listings.

Real estate agents have long been using postcards to advertise their services. This has been around since the days where real estate agents would go around town with trays of postcards they had printed to hand out to people that did not have business cards. Today real estate agents use postcards as a way to advertise their services as well as to generate leads. 

Postcards continue to be one one of the most frequently used ways for real estate agents to generate listings. There's a reason for this. A postcard can bring in new business in an instant but there are other ways to use postcards to attract new clients to your business. 

With so many changes in technology in the real estate industry, postcards have remained a constant. This is because it is still one of the most effective ways to reach potential sellers. In the past, this was the only way for real estate agents to get noticed. Nowadays they have to fight to stand out amongst dozens of other options.

For real estate agents, it's very important to have a strong balance of digital and physical marketing. Doing so allows real estate agents to stay top of mind without overwhelming their audience.

A commonly used tactic is to mail postcards for just listed and just sold homes in a neighborhood. This tactic is commonly referred to as real estate farming.

Real estate agents also turn to holiday postcards in order to stay in front of homeowners. These include all sorts of holidays such as Labor Day, Christmas, and New Years Day.

Postcards are an excellent way for real estate agents to advertise their services and market to people who are in their target market. A postcard is a simple and fast option for advertising real estate. Prospects will instantly see your message and think of you as an expert in the market.

Because of modern day advertising options, real estate agents have the ability to target those they mail to online as well.  This includes using retartgeting pixels as well as customer lists on platforms such as Google and Facebook.

When real estate agents use postcards to advertise their services to new clients, they are instantly sending out a strong message of trust and professionalism to their prospects. By including a postcard in your direct mailing, you are not only providing your prospects with a chance to learn more about your services, you are also giving them the opportunity to contact you with questions and responses. We hope you enjoyed this blog post on real estate postcards.

At one point in time postcards were mainly used to advertise luxury real estate but because postcards are used more frequently for real estate agents to market themselves vs. the property, they're used for all sorts of listings ranging from the bottom of the market pricewise to the very top.

While it's true postcards are no longer used just for luxury real estate, they're still a top choice for most agents regardless of market price because they're an inexpensive, convenient, and flexible way to advertise a property. For example, vacation rental agents can use postcards to advertise properties that are designed for short term use like home shares.


Comments (2)

Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Geoff, I never stopped direct mailing, when many other REALTORS went to digital only.  

Aug 16, 2021 10:28 AM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Geoff, It works and just listed and just sold around the home is so important.  Great blog.


Aug 16, 2021 11:13 AM