On-the-job learning has its pros and cons. The vast majority of those in the real estate industry can attest to that because most were forced to take the “baptism by fire” route when they got their licenses.
At some point, many in this group become complacent; they sell real estate by rote performance, never bothering to strive for more.
The ambitious, on the other hand, are always trying to find new, better, more efficient, and productive ways to approach their businesses.
While those in both groups can certainly benefit from the services of a coach, those who are on path one, or who feel stuck and lack motivation, have the most to gain.
Some good reasons to consider coaching. If you:
- Don’t have a business plan
- Lack a marketing budget
- Have no idea what last year’s production was
- Haven’t a clue about how to increase your production
RUN to the nearest life or real estate coach, if you plan on remaining in the business.
According to the pros contributing to the Coach’s Council at forbes.com, here are some other hints that should make you consider coaching:
- That feeling you get when you’ve taken on too much to do in very little time. Some say it’s akin to the feeling you might get when trying to get a sip of water from an open fire hydrant: overwhelmed.
- You long for someone to bounce business ideas off of.
You aren’t realizing the level of success in real estate that you want.
Although you know what to do to be successful, you can’t find the motivation to do it.
Finally, consider these statistics from an Inman.com survey:
- 90% of agents surveyed increased their production by 10% or more the first year working with a coach.
- 35% saw a 26% increase in production and another 10% increased their production from between 100% and 200%.
How to choose a real estate coach
Coaching comes in many forms, from teleconferencing to in-person sessions to webinars and more.
Coaching formats are also variable. You may find you need a life coach, ala Tony Robbins. There are motivational business coaches as well as purely real estate coaches.
Yes, you may end up with a coach that you just don’t “mesh” with, and that’s ok. Many agents have worked with four or five coaches before finding a good fit.
Ask around your office for referrals to coaches and then do some research online. You can also find a brilliant comparison chart of various real estate coaches, compiled by Diana Bourgeois at fitsmallbusiness.com.
The right real estate coach can help you reach a level of success you never dreamt possible.
When you have time…here are some helpful resources we’ve made available to support your success.
1. The Free 12 Month Done-For-You Strategic Marketing Plan
The Real Estate Marketing Planner is a powerful 12-Month-Guide that strategically defines what marketing to do when. Four key market segments are included, Niche Marketing, Get More Listings, Geographic Farming, and Sphere of Influence. –Click Here
2. The Free Interactive Real Estate Business Plan
The Free Interactive Real Estate Business Plan allows you to enter your business goals for this year and get a breakdown of how many prospects, listings, closing, and so on are needed to reach your goals. – Click Here
3. Become a Neighborhood Brand
Become branded in a specific neighborhood with a 12X15 marketing piece sent each month automatically to an exclusive carrier route. Watch this video to learn more or Click Here.
4. The Free Real Estate Mailing List Guide
The Real Estate Mailing List Guide outlines the top tools for generating targeted prospecting lists, including Baby Boomers, Empty Nesters, Investors, Lifestyle Interests, High-Income Renters, Move-Up Markets, and more. The Guide also defines done-for-you marketing campaigns to match these markets. –Click Here
5. Become a Listing Legend Free eBook
Ready to take a vertical leap in your real estate career? If you’re looking for inspiration…and the tools and methods to dominate a market and go to the top in real estate…you’ll find them in this free book. – Click Here
6. The Free Online ROI Calculator
Consistency and automation are the keys to success. Discover how effective direct mail marketing can dramatically increase your bottom line. Enter your statistics in our Free online ROI Calculator and click the ‘CALCULATE MY ROI’ button to see your results instantly! –Click Here
7. The Free Real Estate Marketing Guide “CRUSH IT”
The “Crush It” Guide includes easy steps to launching an effective direct mail marketing campaign, how to create a targeted prospect list, the perfect way to layout marketing materials for success, seven opportunities available to target in your area right now. –Click Here
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