How Does Color Affect Your Home Value?

Home Builder

There’s been lots of writing over the years about the way that color can affect mood and home value. There’s plenty of research that shows color can actually affect your home’s value, mostly because of the way that it affects peoples’ experiences in your home. 

With that knowledge, you may be wondering what color you should paint your home. Here’s what you need to know.

The Power of Color

First and foremost, it’s important to recognize why color affects your home’s value in the first place. Color has an impact on psychology, from the inside of your home to the outside. There are even paint colors that work specifically well with certain rooms based on the moods they encourage — such as red for the dining room and yellow for the living room. 

Color often moves people towards certain emotions, which can make a home feel like a better fit — not just for some, but for an overwhelming number of people.

Connecting Color and Mood

Color has a significant impact on mood, and that’s a large part of the reasoning behind its impact on home value. One of the best ways to sell a home is to make people feel comfortable there, and therefore it works in your favor to lean towards comfortable colors. 


Neutral colors, yellows, greens and blues all tend to be calming and effective colors, while pinks, reds and deeper browns often evoke warm and creative feelings, which can also be great.

What Exterior Colors Should You Choose?

While focusing on the indoor colors is important, you can’t forget the outside of your house, too. In general, neutral colors, greys, reds, greens and yellows can be great options for the outside of your home. 


Curb appeal is the first thing that invites people into your home, and it makes sense to want to place emphasis on it. While painting your entire home may seem a bit overwhelming, it can be worth it when you’re looking to sell. 

That doesn’t mean paint will always be the best move. Keep in mind that natural touches — especially with valuable materials like brick and stone — are often most popular as-is. 

Timeless Paint Combinations for Your Home

Like many other decor patterns, there are plenty of color combinations that are timeless, and almost always serve to sell a home quickly. 

Neutral colors, whites and off-whites, pastels and browns tend to serve as timeless combinations that usually sell well. When in doubt, you can always paint your walls white in order to depersonalize your home and create a blank slate for your new potential owners — whoever they are. 

The Secret — And Most Lucrative — Colors

However, you may have heard that there are a few “secret” colors that sell homes faster and for more money. While this sounds like a total myth, there actually are colors that can make your home value spike upwards.

 A study from Zillow looked at 135,000 photos from old houses across the country to see how paint colors impacted home sales, and found that homes with charcoal or smoky to jet black doors sell for $6,271 more than expected. However, the same study found that red walls can decrease your home’s potential sales by $2,310.

You don’t have to take every miscellaneous study to heart. But reviewing the information out there can help you create rules of thumb to help you design and stage a home. Big, bold colors? Not overwhelmingly popular. Neutral or soft colors will have more widespread appeal.

The Link Between Color and Home Value

As you’re getting ready to sell your home, there are so many ways that the decor can have an impact on the resale value.

Color is one of the most important pieces of creating a mood and an atmosphere in your home, so it makes sense that it can feel like a bit of pressure. 

But when you go with the classics while still leaving room to explore a little, you can get the value that you want out of your home.

Comments (2)

Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

There are very few times that I don't recommend that sellers paint. The right color makes all the difference, particularly in a home that has a rainbow palette.

Aug 26, 2021 01:46 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Hello James White very good report about how does color affect a home value.

Aug 27, 2021 02:25 PM