Branding Moment: Three Choices, Which One Would You Choose?

By
Services for Real Estate Pros with Napa Consultants DRE00893924

Many events happen in Santa Barbara County.  Recently as we are driving on errands and appointements, we have been noticing different vendors on the freeways.  Pictured above is the first one, Town & Country we noticed.    

The next one pictured above is Theoni.  They serve Napa, Beverly Hills & "Beyond". 

The third one is a local brand called Bright Event Rental.  their trucks come in various rainbow colors.  The event rental part in bright yellow on the door, and this is the best angle of the photo I could get while Ron was driving.  The link goes to the company video.

 

All three are candidates for a big event rental.  On first impression, which one would you choose?  I have included their websites, if you care to delve further.  

 

I will share my impressions, after I read yours and the reasons behind them, in my next post.

Posted by

 

Written by Ron & Alexandra Seigel-

 

CAN YOU STATE HOW YOU ARE DIFFERENT AND BETTER   THAN YOUR COMPETITION IN LESS THAN 30 SECONDS?

 

 

CALL US FOR A COMPLIMENTARY CONSULTATION TO ASSESS YOUR BUSINESS DEVELOPMENT NEEDS. WE ARE HERE TO HELP YOU CREATE BUZZ!

—Ron & Alexandra Seigel, Managing Partners

805.770.1129

Click Here to Email Us

 

 

— Ron & Alexandra Seigel, Managing Partners 

 

Comments (53)

Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra, from the clean neat and flashy look I was leaning to #3 if they keep their trucks in such tip top shape I would hope they would do the same with their supplies... as to #2 I had to lean more towards that when I looked at their website.... and #1 the name has been around a lot.... with all that said I would need to check out reviews before I would comit.... long and short #3 was my first choice...Endre

Aug 31, 2021 10:32 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

While the first one cuahgt my attention, the last one was the standout.  Not for what they do but the truck was clean.  If they keep their truck that clean then I have no doubt the services they provide will do the same

Sep 01, 2021 12:06 AM
Andrew Mooers | 207.532.6573
MOOERS REALTY - Houlton, ME
Northern Maine Real Estate-Aroostook County Broker

Purely from first glance impression, Town and Country looks 1980's design, Theoni is very hard to read and stylish but drab color and weak thin font. Bright makes it one word simple and to wonder what's that due to not afraid of using color... bold statement with paint. 

Sep 01, 2021 03:08 AM
Mayra Espinosa Realtor San Mateo Pacifica Homes
Mayra Espinosa Broker- Realtor | Call 650-996-8961 - Pacifica, CA
San Mateo County Real Estate | Buy | Sell | Invest

Hello Ron and Alexandra!

Theoni got my attention! But they are missing the phone number on the truck. I like their website! Thank you for sharing!!!

Sep 01, 2021 01:54 PM
Kathy Streib
Room Service Home Staging - Delray Beach, FL
Home Stager - Palm Beach County,FL -561-914-6224

Hi Ron and Alexandra- I was late in coming to this so I decided to comment first and read the other comments later.  For me, it might depend on what kind of event I was having. Theoni sticks out for me because I love the classic simplicity of it. But if I were planning something very casual and "fun", I might look into the others. 

Sep 01, 2021 02:13 PM
Margaret Goss
Baird & Warner Real Estate - Winnetka, IL
Chicago's North Shore & Winnetka Real Estate

I would call Bright for a less expensive party.

Town and Country for something very large.

Theoni for an elegant event.

Sep 01, 2021 02:22 PM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Ron and Alexandra Seigel Just from the truck logos and color schemes - Theoni would be too expensive, but if it were for a wedding, maybe.  Bright is TOO bright for me.  Town & Country seems middle, somewhat upscale, and reasonable.

Sep 01, 2021 03:14 PM
Chris Ann Cleland
Long and Foster REALTORS®, Gainesville, VA - Bristow, VA
Associate Broker, Bristow, VA

I would go with the third choice.  Their truck is clean.  Name is easy to read.   And their truck is clean.  The second one chose a fancier font and logo, and frankly, it's hard to read.  The first looks too dirty and busy.

Sep 01, 2021 05:53 PM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel - This is an interesting challenge.  I can't wait to see your input.   I made my decision based only on the trucks and the websites.  I personally liked the tagline "Lifestyle Event Rentals".  After visiting the websites,  I thought that Theoni resonated best with me. The table settings were exquisite.  After all,  we will spend much of our time sitting at the table enjoying a great meal and dining in an elegant setting such as those shown on Theoni were right up my alley.  Something that people don't always think about is the chair you are sitting in. You actually shouldn't have to think about it, but if you are worried that it will collapse when you sit in it that is a problem.  Sooo... It should be special.  It should be sturdy.  

Sep 01, 2021 07:21 PM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

The second one would get my attention because it is classy and suggests they would offer very classy services.

Sep 02, 2021 07:40 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. that would have my choice after hearing from friends.  Their prices are all similar, and at an event, SERVICE is key.  A

Sep 02, 2021 02:09 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dr. Paula McDonald For one thing they are similarly priced, and everyone has access to the same china, napkins, etc...it is a commodity.  I have been to many events and what mattered most to the host is service!  A

Sep 02, 2021 02:11 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® the china, the chairs etc is something everyone has access to.  In my opinion service matters!   Read my comments in the next post.

Sep 02, 2021 02:13 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Chris Ann Cleland we agree...LOL

Sep 02, 2021 02:13 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wendy Rulnick interesting thoughts.  I explained it in the next post..

Sep 02, 2021 02:14 PM
Wendy Rulnick

Ron and Alexandra Seigel I read that! I am not the target market :)!! Probably looked at it through a "non-local" lense.

Sep 02, 2021 03:18 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Margaret Goss they all in the same price range...A

Sep 02, 2021 02:15 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib I think you will be surprised that they are in the same price range, and all the stuff (china, etc) is accessible to all.  A

Sep 02, 2021 02:16 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Andrew Mooers | 207.532.6573 we agree, they all have the same china, etc, Bright emphasized service.  I have be to affairs where the even people disappeared.  LOL A

Sep 02, 2021 02:17 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James,

We agree with you. A

Sep 02, 2021 02:18 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Mayra Espinosa Realtor San Mateo Pacifica Homes Thank you for your comment, we appreciate it. A

Sep 02, 2021 02:18 PM