Often I have spoken to people who have tried some new marketing strategy for a couple days or a week and then abandon it just as quickly when results are not quickly forthcoming. Sometimes worthwhile things take time.
I have been reaching out to agents for better than 15 years to alert them of new listings I have that meet the criteria of a client of theirs. Most of the time I get crickets. Chirp. Chirp. No response. I have even used this technique to drum up interest in open houses. I know it works because this always creates great attendance.
This process can take time. Time to actually send out emails to agents, one at a time. Time for agents to see the email and respond. It is always heartening to get a response back from an agent saying, "Thanks for the heads up. We will get over there tomorrow to check out the house!".
A couple of weeks ago an agent called me after we accepted an offer from her buyer on a listing I have and told me that this deal would never have happened without my contacting her and letting her know about this listing. Proof positive that this works. I know it has worked in the past, but this was great and timely feedback.
For those that don't have the time, or don't want to spend the time exposing their listings to other agents, you could be missing an opportunity to help you clients sell for more and faster. And like any new process it takes time to hone it to perfection. Don't be so quick to say, Tried it, didn't work.
If you are thinking about selling your home, give us a call and let's talk about how we can help.