Tried it, didn't work.

By
Real Estate Agent with Atlanta Communities 303302

Often I have spoken to people who have tried some new marketing strategy for a couple days or a week and then abandon it just as quickly when results are not quickly forthcoming. Sometimes worthwhile things take time.

I have been reaching out to agents for better than 15 years to alert them of new listings I have that meet the criteria of a client of theirs. Most of the time I get crickets. Chirp. Chirp. No response. I have even used this technique to drum up interest in open houses. I know it works because this always creates great attendance.

This process can take time. Time to actually send out emails to agents, one at a time. Time for agents to see the email and respond. It is always heartening to get a response back from an agent saying, "Thanks for the heads up. We will get over there tomorrow to check out the house!". 

A couple of weeks ago an agent called me after we accepted an offer from her buyer on a listing I have and told me that this deal would never have happened without my contacting her and letting her know about this listing. Proof positive that this works. I know it has worked in the past, but this was great and timely feedback.

For those that don't have the time, or don't want to spend the time exposing their listings to other agents, you could be missing an opportunity to help you clients sell for more and faster. And like any new process it takes time to hone it to perfection. Don't be so quick to say, Tried it, didn't work.

If you are thinking about selling your home, give us a call and let's talk about how we can help.

Posted by

Peter den Boer, Associate Broker, Realtor

Atlanta Communities Real estate Brokerage

 

Ph. 770.713.1545

www.denboerhomes.com

 

I write about daily life as a Realtor in the Towne Lake Community in Woodstock Georgia.

Comments (5)

Grant Schneider
Performance Development Strategies - Armonk, NY
Your Coach Helping You Create Successful Outcomes

Hi Peter - that is very smart business.  Word of mouth and relationships are very important not just MLS and social media.

Aug 31, 2021 06:11 AM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Peter - this is something I learned long before real estate.  Consistency matters.  

Aug 31, 2021 06:54 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Peter,

Perhaps, this is the nature of commercial real estate.  We all communicated regularly, because we knew who was looking for what...and that is how many deals happened.  A

Aug 31, 2021 07:11 AM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Peter den Boer You have a professional method that works for you and brings value to your clients! 

Aug 31, 2021 02:49 PM
Dan Hopper
Dan Hopper - Gold Way RE - Westminster, CO
Denver Broker / Real Estate Advocate

 ... what sets the real good professionals in real estate from the other space fillers, is understanding what we Truly Are!!!  We are Marketing Specialists who SELL real property.  Act like it... great topic!!

Sep 02, 2021 08:35 AM