Reputation marketing increases sales and gives your prospects confidence
Reputation marketing is a powerful tool for businesses. It’s the most effective way to build brand awareness, increase customer loyalty, improve conversion rates, and drive more leads into your funnel. It is easy to get started with reputation marketing because there are so many different ways you could use this tactic in your business. So how do you know which one will work best? And what should you focus on first if you want to see results fast?
Here are some statistics for reputation marketing
- 67% of all customer reviews are written on Google.
- 45% of review requests were sent through text messaging in 2020.
- Retail businesses sent more review requests than any other industry in 2020.
- In 2020, the average open rate for review request emails was 69%
Reputation marketing can help boost your sales
Businesses that have a reputation marketing strategy are able to build their brand and reputation. They can also increase sales, increase profits, and improve customer service. Reputation is the most important thing for a business because it’s what people think about you when they hear your name or see your company logo on something like an advertisement. If someone has heard of your company before and thinks highly of them then this will help with increasing sales and improving customer satisfaction.
Use Google My Business for Reviews
I great way to start your reputation marketing strategy is to have customers leave reviews on your business GMB or Google My Business. This allows potential clients to read about your services and products online.
There are a number of ways to ask your customers to leave reviews:
1) Ask them directly – You can send out email messages asking your customers to write reviews. If you don’t receive enough positive feedback from these emails, try sending another message after a few days.
2) Use social media – Posting pictures of happy customers on Facebook, Twitter, Instagram, etc., will encourage others to share those posts as well.
3) Create a special offer – Offer discounts or freebies to customers who post photos of themselves using your product/service
Share your Customer Reviews on Your Website
Adding customer reviews to your website helps make sure that potential clients know about all the things that you do well. This includes everything from how easy it was to get a hold of you to whether or not you were responsive to questions. If there are any problems with your services or products, having these comments posted will help better understand your customers needs.
You should always try to add at least one review per month. Customers say that reviews more than 3 month old are not considered. Furthermore, a lack of response to a good or bad review is considered a negative for customers looking online to make a purchase.
Google offers a free portal to businesses to manage their reviews but as you can imagine, most business owners are to busy running their business and do not have time to manage their reviews. For this reason It might be best to hire an agency that works with reputation marketing to manage your reviews.
Reputation marketing can be a great way to grow your exposure in the local market. Having a system in place for your customers to easily add a review is key. By adding reviews and marketing your reputation you can increase your Google rankings, increase your CTR, and increase your sales.
If you would like to learn more about how you can implement reputation marketing as part of your marketing strategy click here Reputation Marketing.
If you would like to learn more about how you can implement reputation marketing as part of your local marketing strategy click here Reputation Marketing.