Ask An Ambassador: Leading The Horse To Water

Real Estate Agent with RE/MAX Alliance 513.520.5305 SAL.2002007747

You know the old saying about horses and water.

Many moons ago when we first started blogging Anita Clark  offered me some great advice on how to turn sitting at the keyboard into opportunities for clients.  The Cliff Notes version:  get local with your real estate (subdivisions, new construction, niches, etc.) and tie to IDX searches.

The water was right there.  I'd been shown it, but I didn't drink.

I was more mule than horse and continued to use my blog more for collecting points and comments than I did for gaining business.

But points don't pay the bills and while the social activities might lead to some referrals, I couldn't count on that to be a steady stream of business.

I knew what worked and in due time I got thirsty enough to alter how I used my blog.

More posts about subdivisions.

Dozens and dozens of posts featuring various long tail searches.

Regular posts about foreclosures...okay, THOSE didn't work and got kicked to the curb

Posts about new construction communities, phase updates, incentive updates, etc.

And of course lots and lots of niche posts about low maintenance housing (patio homes, condos, landominiums and any other name you want to use).

The beauty of these posts is they keep working for us years and years after writing them.  Every now and then some pages need updated (new construction is complete!), but for the most part they're hands off and will work for us as long as we're in real estate.

So it took some time, but the advice was received and (eventually) implemented.

Even with essentially taking the last year off from blogging, we are still getting regular calls from potential clients and the bonus?  All those posts help our overall digital presence, so even people and agents looking for help in our area have a better chance at finding us.

One of the main benefits of this community is there are no shortage of people willing to lead us to water.  Whether (or when) we drink is up to us.

Until next Tuesday, just Ask An Ambassador if you need help,

Bill & Liz aka BLiz

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Serving Warren County Ohio & Adjacent Areas


The Liz Spear Team of RE/MAX Alliance
Elizabeth Spear, ABR, CRS, Ohio License SAL.2002007747

William (Bill) Spear, CRS, Ohio License SAL.2004011109  Kentucky 77938
Ask for us by name if you visit the office!

EHO Two locations: Lebanon & Mason, OH
Bill Direct:  513-520-5305
Liz Direct: 513-265-3004     
Fax: 866-302-8418


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Comments (14)

June Piper-Brandon
Coldwell Banker Residential Brokerage - Ellicott City, MD
Piecing Dreams One Home at a Time

Hi Liz,  I am about to sign all the agents on my listing team up for Activerain.  This is such a great place to gain information.  Margaret Rome was one of the first people I met after joining, I was a quick study.

Aug 31, 2021 03:38 PM
Liz and Bill Spear

June, Definitely one of the better perks is the educational opportunities here.  Even if one never blogged, there's still a lot to be gained.

Aug 31, 2021 03:46 PM
Michael Jacobs
Pasadena, CA
Los Angeles Pasadena 818.516.4393

Hello Bill(and Liz too) - some excellent points made.  Obviously words of wisdom learned from lessons over the years with success stories(along with some detours and missteps). 


I like the image you chose to accompany this post(particularly the angle).  🙃

Aug 31, 2021 03:39 PM
Liz and Bill Spear

It's definitely a tailor to what works for you.  I tried the local events posts, but that angle didn't work for me.  The same approach that didn't work for me works well for our friend up in Maine.  Pixabay gave me a selection of shots, and I liked the angle and the horse just staring at the water.  Seemed to fit the topic :)

Aug 31, 2021 03:48 PM
Michael Jacobs


Aug 31, 2021 05:50 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi BLiz- I definitely remember your earlier posts and I also remember when you transitioned to posts that would generate the money calls!!!  You have to find what works for you!  And yes, the amount of information available here just keeps growing. 

Aug 31, 2021 04:37 PM
Liz and Bill Spear

I put in a LOT of time here in the early years, now it's more lurking style, reading a bit, commenting every now and then.

Aug 31, 2021 05:44 PM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude


The analogy is an apt one for blogging...guess the horse finally decided to do the most sensible thing when faced with the water.


Aug 31, 2021 07:44 PM
Liz and Bill Spear

It took me a while to get sensible, but I'm glad I finally did.  The bulk of our new clients are fruit of the vine of the directed blogging efforts.

Aug 31, 2021 08:45 PM
Margaret Rome Baltimore 410-530-2400
HomeRome Realty 410-530-2400 - Pikesville, MD
Sell Your Home With Margaret Rome

You can lead it to water, but you cannot make it drink.  Unless, perhaps, you salt the horse's oats!

Aug 31, 2021 09:31 PM
Liz and Bill Spear

Well that would do the trick!

Sep 01, 2021 05:38 AM
Alan May
Jameson Sotheby's International Realty - Evanston, IL
A moving experience!

So... what percentage referral fee do you send Anita's way?

Sep 01, 2021 04:58 AM
Liz and Bill Spear

100% of my public appreciation? :)

Sep 01, 2021 05:40 AM
Erik Hiss
Keller Williams Capital Partners Realty - Worthington, OH
You can trust me for all your real estate needs!

Great post! Very good ideas too... will have to look up landominiums though!

Sep 01, 2021 05:38 AM
Liz and Bill Spear

You own the land and you own the home from the studs in, the HOA takes care of the rest (including mowing).  Basically a hybrid between a condo and a single family home.

Sep 01, 2021 08:40 AM
Kat Palmiotti
406-270-3667,, Broker/REALTOR® - Kalispell, MT
Helping your Montana dreams take root

And you just led some people to water, I think... 

Sep 01, 2021 06:04 AM
Liz and Bill Spear

It's a drum I keep beating on, there are ways to make blogging productive.  Many different paths that can get results, this is the one that worked for us.

Sep 01, 2021 08:41 AM
Anna Banana Kruchten CRS, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ

Wow Bill this is such an awesome post!  I can so relate back in those early days. Being willing to learn (and there was a LOT to learn way back then) was the key.  It's been an excellent journey and I'm so glad I stuck with it, even thou I'm not actively blogging at this time, AR still adds value to my life and business.  A LOT of value!

Sep 01, 2021 10:10 AM
Liz and Bill Spear

That's one of the nice things about it, work done years ago keeps working for us.  Yesterday evening put another patio home buyer under contract, and it was our blogs/Wordpress patio home activity that got us found.

Sep 02, 2021 05:32 AM
Roy Kelley
Retired - Gaithersburg, MD

Thank you very much for sharing your personal experience and your advice.

Take care and be safe.

Sep 01, 2021 12:48 PM
Liz and Bill Spear

I like to run with scissors.

Sep 02, 2021 05:32 AM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Liz and Bill Spear I'd love to hear more specifics about incorporating IDX searches.  Thank you for this!

Sep 01, 2021 03:22 PM
Liz and Bill Spear

We developed quite a few IDX pages on our Wordpress site using our blog material as a starting point for subdivision and long tail searches, then use the blog posts to drive traffic to the IDX pages.  It sort of becomes a chicken & the egg thing, we don't know if they found the blog post or the IDX page first, but either way if they're calling us I'm happy with it.

Sep 02, 2021 05:34 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Blogging and this site, AR, has enhanced my personal business in so many ways. I encourage all new agents to sign up.

Sep 02, 2021 07:47 AM
Liz and Bill Spear

Even if one never blogged, there is a lot to learn here that can be positives for an agent's business.

Sep 04, 2021 05:44 AM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

The more local the localism posts the better the results and this post is a primer on getting it done right

Sep 04, 2021 04:27 PM
Liz and Bill Spear

Ed,  We've certainly found that getting specific about real estate and homes for sale gets us attention.  Had another caller last night wanting us to help them with new construction in Northern Kentucky.  That's not something we've blogged about a lot, but yet the result was there.

Sep 05, 2021 07:41 AM
Sharon Miller
RE/MAX Platinum - Crane Hill, AL

Liz and Bill,

Great post! Realtors, like the general public, can be divided into various groups, there are those who demonstrate creativity, inovation and challenge the unknown, while others, seem to stick with the status-quo or somewhere in between. We as realtors, experience daily, the "leading a horse to water" scenario with buyers and sellers. It goes without saying........large numbers of potential customers and clients today, without the least bit of doubt, attempt to display their "high levels" of knowledge and familiarity with the real estate sales process. Attempting to lead a horse to water may result in the horse simply balking with your efforts.......attempting a similar exercise with large numbers of buyers and sellers today, often results in the display of verbal disagreement, questioning a realtor's advice and/or knowledge, while frequently discounting current real estate trends and market conditions. With the's either drink or no drink! With human beings.......there's a bevy of considerations which come into play in getting them to drink at the water trough!

Sep 07, 2021 08:41 AM