You know the old saying about horses and water.
Many moons ago when we first started blogging Anita Clark offered me some great advice on how to turn sitting at the keyboard into opportunities for clients. The Cliff Notes version: get local with your real estate (subdivisions, new construction, niches, etc.) and tie to IDX searches.
The water was right there. I'd been shown it, but I didn't drink.
I was more mule than horse and continued to use my blog more for collecting points and comments than I did for gaining business.
But points don't pay the bills and while the social activities might lead to some referrals, I couldn't count on that to be a steady stream of business.
I knew what worked and in due time I got thirsty enough to alter how I used my blog.
More posts about subdivisions.
Dozens and dozens of posts featuring various long tail searches.
Regular posts about foreclosures...okay, THOSE didn't work and got kicked to the curb
Posts about new construction communities, phase updates, incentive updates, etc.
And of course lots and lots of niche posts about low maintenance housing (patio homes, condos, landominiums and any other name you want to use).
The beauty of these posts is they keep working for us years and years after writing them. Every now and then some pages need updated (new construction is complete!), but for the most part they're hands off and will work for us as long as we're in real estate.
So it took some time, but the advice was received and (eventually) implemented.
Even with essentially taking the last year off from blogging, we are still getting regular calls from potential clients and the bonus? All those posts help our overall digital presence, so even people and agents looking for help in our area have a better chance at finding us.
One of the main benefits of this community is there are no shortage of people willing to lead us to water. Whether (or when) we drink is up to us.
Until next Tuesday, just Ask An Ambassador if you need help,
Bill & Liz aka BLiz