As everyone knows, following up with leads is important. The sooner the better.
That's why, when someone writes me about copy they need, I respond just as soon as I see their email.
But - as I realized this week but should have known all along - some of those who have written to ask about agent bios don't know that I did respond quickly.
I'm kicking myself and saying "Dumb, dumb, dumb."
Here's what happened...
Last spring an agent wrote to ask about a bio and I sent her my standard reply. I didn't get a response, but that's pretty normal. Some don't like the price and some don't like that I ask for 3 weeks to finish the bio. A few write to tell me they want it but can't afford it, and others simply don't respond. Or - at least I thought they just didn't respond.
This week that agent wrote again, saying she was ready to go forward and asking if the information I sent in April was still valid. I wrote back and said yes, and I attached a copy of my agent questionnaire. I hadn't been able to do that in April because the computer that housed it was in the computer hospital.
A few days later she wrote saying she guessed I was too busy for her. Of course I wrote back immediately, then picked up the phone. I'll start work on her bio tomorrow.
Why did she not get my response?
Because it was sent straight to junk - it contained an attachment.
So I learned a lesson. From now on I won't send an attachment unless I first write and let them know it is on the way - so they can check the junk folder.
Let my lesson be a warning to you if you are in the habit of sending attachments.
And now my question: Whatever happened to good manners?
Sometimes people write numerous times, asking questions and even asking me to send an agreement. Then they vanish.
If they've decided they can't afford it or have other priorities, or even decided to use a different writer, that's fine. But why not just send a simple note saying that they aren't going to go forward?
I'm sure you have had a few would-be real estate clients who do the same thing.
So - why? Are good manners that out-of-date?
Image courtesy of David Castillo Dominici at FreeDigitalPhotos.net