The Importance Of Professional Photography In Home Marketing!

Real Estate Agent with Elizabeth Leanza Synergy Realty - Realtor 342707

The Importance of Professional Real Estate Photography

Professional real estate photography is an excellent way to stand out among other agents. Real estate photos, when taken by a professional photographer, can significantly help sell listings faster and at higher prices for the agent.


With so many properties on market each day it's important that you give potential homebuyers a good first impression with appealing pictures of your listing online so it will stand out in a sea of listings.


Professional real estate photography is guaranteed to grab the attention of buyers and generate an emotional response. using lighting, angles, and other tricks to capture each home's unique beauty so that it appeals more directly towards potential buyers.


When it comes to real estate photography for residential properties, demand that your photographer provides the best quality images that resemble the actual home. Not overprocessed images that use excessive editing. You want your home to appear the same in photos as it does in person. The last thing you want to hear from a buyer is “the home looked so much better online than it does in person”, or “the house was so bright in the photos and it is so dark in person”. This upsets your potential buyers and leaves them disappointed.


The value of professional Franklin TN real estate photography has always been high, but it's especially more important in today's market. Why? The answer is simple: video production! Video is a powerful tool that can be used to capture the attention and entertain audiences everywhere - With beautifully produced videos you'll communicate information about your listings efficiently while catching viewers' eyes with stunning visuals, and storytelling techniques. You can see a great example below Video is a great way to get potential buyers emotionally invested in your listing prior to seeing it in person.


Elizabeth Leanza Synergy Realty-Realtor

Franklin Tennessee Realtor

My Website

Comments (12)

John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Welcome to the ActiveRain community. Congratulations on your first post.

Sep 03, 2021 02:16 PM
John Pusa
Berkshire Hathaway Home Services Crest - Glendale, CA
Your All Time Realtor With Exceptional Service

Hello Elizabeth Leanza very good report about the importance of professional photography in home marketing.

Sep 03, 2021 02:18 PM
Elizabeth Leanza

Thank you! 

Sep 03, 2021 05:29 PM
Kathy Streib
Cypress, TX
Home Stager/Redesign

Hi Elizabeth and welcome to ActiveRain!!! You are absolutely correct about professional photographs. Unlike many years ago, they are expected now if you want to compete. 

Sep 03, 2021 06:16 PM
Elizabeth Leanza

Thank you for the welcome Kathy, Professional home staging is a must these days as well. If it does not look like a hgtv show you will hear about it.  

To keep up with this crazy market recently stepped up to a full in house media department so I can keep the quality up and my turnaround super short, photos and video can now be live in the mls with a full media package in under 5 hrs from contract signing weather permitting without sacrificing quality.

It is still shocking how many camera phone photos go live of really nice homes I see listed on the MLS.

Sep 03, 2021 06:31 PM
Will Hamm
Hamm Homes - Aurora, CO
"Where There's a Will, There's a Way!"

Hello Elizabeth and Welcome to the Rain where we all learn from each other and help each other.  Make it a Special Day!

Sep 04, 2021 05:41 AM
Elizabeth Leanza

Thanks Will and great tagline btw!

Sep 04, 2021 05:44 AM
Joan Cox
House to Home, Inc. - Denver Real Estate - 720-231-6373 - Denver, CO
Denver Real Estate - Selling One Home at a Time

Elizabeth, I too believe the photos will sell a home and make such a difference.  Welcome to ActiveRain!  

Sep 04, 2021 06:41 AM
Elizabeth Leanza

I completely agree and Thank you for the follow as well!😃

Sep 04, 2021 06:49 AM
Roy Kelley
Retired - Gaithersburg, MD

This is good advice to share. The first impressions are so important.

Take care and be safe.

Sep 04, 2021 12:14 PM
Matthew Klinowski, PA
Downing Frye Realty - Naples, FL
Naples Golf Guy | Find Your Dream Lifestyle

Good morning Elizabeth, great information to share about the value of professional photography. I agree great photos help draw more showings, potentially more offers and for higher dollar amounts. In the end it's worth the expense. Welcome to ActiveRan.

Sep 05, 2021 05:05 AM
Adam Feinberg
Elegran - Manhattan, NY
NYC Condo, Co-op, and Townhouse Advisor

Professional photography is the norm in my market. Amateur pictures stand out and the agents usually wonder why the listing tends to sit. 

Sep 05, 2021 08:55 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Hi Elizabeth Leanza ,

Welcome to Active Rain! Loved your post and totally agree with you. If you want to capture the attention of your audience Professional photos will always make your listing stand out!

Sep 09, 2021 07:01 PM
George Souto
George Souto NMLS #65149 FHA, CHFA, VA Mortgages - Middletown, CT
Your Connecticut Mortgage Expert

Elizabeth Leanza welcome to ActiveRain, and congratulations on successfully posting your first blog on this site.

Sep 12, 2021 05:11 PM
Jim Patton
Aspire Home Real Estate 209-404-0816 - Modesto, CA
Realtor - Stanislaus ,Merced, San Joaquin Counties

Great information Elizabeth Leanza and welcome to AR!  Keep it up.

Mar 03, 2022 12:50 PM
Elizabeth Leanza

Thank you Jim

Mar 03, 2022 12:51 PM
John Juarez
The Medford Real Estate Team - Fremont, CA

When I first got into the real estate business, I took my own photos for listings using a 35 mm digital camera with built in flash. That worked well enough then but times have changed. Now, our Team uses a professional photographer who supplies photos, a 3D tour and drone photos.

We have to present a good product to sellers who trust us to sell their house and to attract buyers whose first exposure to the house is likely to be on their personal device.

May 30, 2022 02:05 PM