As a luxury or any other category in the real estate marketing profession, consistently adding fresh, new, original content to your website by blogging is good for your ranking on Google.
However, your readers should matter more than Google. They are interested in reading your posts, because you have something to say that is original.
Furthermore, it can help expand your sphere of influence. That is, if you are writing original content that is buzz-worthy, share-worthy, newsworthy and follow-worthy. But, how do the best bloggers avoid getting stale? How do they prevent Bloggers Block?
The antidote to Bloggers Block can be summed up in this way: BE CURIOUS When you are passionate about your subject matter, you naturally become interested and open to new, fresh information that others do not even bother to perceive. You become a magnet for news!
One of our favorite pastimes is strolling along the beach in Santa Barbara. We discovered early on that the beach is never the same from day to day. The tides continuously change. They bring new creatures and sea treasures to our attention every time.
The people are new. Even their dogs are new. We have learned about so many breeds of dogs that we did not know existed.
Recently, we passed by a couple of young girls who were squealing about some discovered treasure that was clinging to the base of a garland of kelp. It was a bunch of sea urchins. Pictured above, they are the spiky purple creatures. And yes, they are edible.
We had not seen one up close before that day (except at the seafood market, and those were black). Yet, sea urchins are known as “Santa Barbara gold” because they grow in great abundance right off our coast where they are harvested. They used to be exported to Japan.
However, with the growth of Japanese restaurants in the United States, the majority are shipped to New York. One sea urchin diver told us that there are more sushi restaurants in New York City than in Tokyo.
Had those girls not been so excited we probably would have passed that kelp plant right by. Instead, we were enriched by their discovery and our research on the subject.
As a journalist, blogging can introduce you to new worlds and new people who can become potential referral sources for your luxury real estate marketing practice.
So, if you are suffering from Bloggers Block, just be curious. That will get you right back into the flow of following your passion.