Savvy Marketing: The Antidote to Blogger's Block!

By
Services for Real Estate Pros with Napa Consultants DRE00893924

As a luxury or any other category in the real estate marketing profession, consistently adding fresh, new, original content to your website by blogging is good for your ranking on Google.  

 

However, your readers should matter more than Google. They are interested in reading your posts, because you have something to say that is original.

 

Furthermore, it can help expand your sphere of influence. That is, if you are writing original content that is buzz-worthy, share-worthy, newsworthy and follow-worthy. But, how do the best bloggers avoid getting stale?  How do they prevent Bloggers Block?

 

The antidote to Bloggers Block can be summed up in this way: BE CURIOUS   When you are passionate about your subject matter, you naturally become interested and open to new, fresh information that others do not even bother to perceive. You become a magnet for news!

 

One of our favorite pastimes is strolling along the beach in Santa Barbara.  We discovered early on that the beach is never the same from day to day.  The tides continuously change. They bring new creatures and sea treasures to our attention every time.

 

The people are new. Even their dogs are new.  We have learned about so many breeds of dogs that we did not know existed. 

Recently, we passed by a couple of young girls who were squealing about some discovered treasure that was clinging to the base of a garland of kelp. It was a bunch of sea urchins. Pictured above, they are the spiky purple creatures.  And yes, they are edible.

 

We had not seen one up close before that day (except at the seafood market, and those were black). Yet, sea urchins are known as “Santa Barbara gold” because they grow in great abundance right off our coast where they are harvested.  They used to be exported to Japan.  

 

However, with the growth of Japanese restaurants in the United States, the majority are shipped to New York. One sea urchin diver told us that there are more sushi restaurants in New York City than in Tokyo.

 

Had those girls not been so excited we probably would have passed that kelp plant right by.  Instead, we were enriched by their discovery and our research on the subject.

 

As a journalist, blogging can introduce you to new worlds and new people who can become potential referral sources for your luxury real estate marketing practice. 

 

So, if you are suffering from Bloggers Block, just be curious.  That will get you right back into the flow of following your passion.

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Written by Ron & Alexandra Seigel-

 

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— Ron & Alexandra Seigel, Managing Partners 

 

Comments (41)

Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Kathy Streib There is always something new when it comes to nature.  I look forward to it.  A

Sep 07, 2021 11:40 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Always great information! Thank you for your insight and experience.

Sep 07, 2021 12:16 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dr. Paula McDonald Thank you for the kind words, they are sincerely appreciated.  A

Sep 07, 2021 12:25 PM
Wendy Rulnick
Rulnick Realty, Inc. - Destin, FL
"It's Wendy... It's Sold!"

Ron and Alexandra Seigel This is a tremendous post and a life lesson. Curiosity equals learning equals growth and fulfillment and discovery and more. Loved it. Thank you!

Sep 07, 2021 04:34 PM
Ed Silva
Mapleridge Realty, CT 203-206-0754 - Waterbury, CT
Central CT Real Estate Broker Serving all equally

It need only be a few words, and a timely photo and a new blog post is created.  Very nicely done. a 

Sep 07, 2021 06:42 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Wendy Rulnick Thank you for you kind words, we just loved how so many people like the diver taught us new things...A

Sep 07, 2021 07:07 PM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Ed Silva thank you and we agree with you.  People remember photos and unusual interesting facts.  A

Sep 07, 2021 07:08 PM
Endre Barath, Jr.
Berkshire Hathaway HomeServices - Beverly Hills, CA
Realtor - Los Angeles Home Sales 310.486.1002

Alexandra you are so right, for me gratefully I never have writer's block, my only issue is time:) so with that said, I write about, pets, food, wine, books and real estate, and the people who follow and read my posts are gravitating to one of the above mentioned subjects and with that said when they reach out to me they know me already and if they do not like the above subjects they do not reach out to me Google or not:)Endre

Sep 07, 2021 11:02 PM
James Dray
Fathom Realty - Bentonville, AR
Exceptional Agents, Outstanding Results

Morning Alexandra.

I had writers block once, it lasted for 15 minutes.  Given the amount of data and information, I have found my niche.  I should have been a history teacher

Sep 08, 2021 12:08 AM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

I love your post!! You are so right..being curious is the key to discovering so many  treasures! Another useful lesson to be learned if we are to enjoy this journey we call life!

Sep 08, 2021 07:52 PM
Lynn B. Friedman CRS Atlanta, GA 404-939-2727
Atlanta Homes ODAT Realty - Love our Great City - Love our Clients! Buckhead - Midtown - Westside - Atlanta, GA
Concierge Service for Our Atlanta Sellers & Buyers

Ron and Alexandra Seigel 
Yes, curiosity works wonders.
Observation leads to curiosity. Curiosity leads to learning.
So curiosity definitely can be a path to continued success. 
All the best - Lynn

Sep 09, 2021 01:00 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

Hi Ron and Alexandra Seigel, Being curious is a great point for those who may need help. My curiosity and research is done when I decide to tackle a subject.  

I am with Endre Barath, Jr. on this one. My problem is making the time.c

Anytime I think of a blog to write, I post it in a "Blogs To Do" Folder on my Reminders tab. A lot of these ideas are inspired by AR posts like yours!  I have 31 sitting in the queue.  Yikes!  I do try to take the approach as if I was an "Ambassador" for Sedona using images and videos to enhance my posts as well as showing my love for this area. 

Sep 13, 2021 08:35 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Endre Barath, Jr. sorry I am late with a response.  We agree with you, and I enjoy reading your posts.  Those kinds of posts are my favorites, because it gives me an insight into the person who is writing it.  A

Sep 13, 2021 08:45 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

James Dray you have several lifetimes of writing with you niche.  A

Sep 13, 2021 08:46 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Dorie Dillard Austin TX Learning can save lives, which comes from curiosity.  A

Sep 13, 2021 08:46 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Lynn B. Friedman CRS Atlanta, GA 404-939-2727 I have been curious my whole life, especially when it comes to nature and great things that happen in life. A

Sep 13, 2021 08:47 AM
Ron and Alexandra Seigel
Napa Consultants - Carpinteria, CA
Luxury Real Estate Branding, Marketing & Strategy

Sheri Sperry - MCNE® I have a feeling you are encouranging Tristan's curiosity.  I love when children ask questions and are curious.  I have tons of subjects (not in folders), but in the recesses of my mind...LOL A

Sep 13, 2021 08:49 AM
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL (561) 716-7824 CRS, ABR, GRI,ePR

Thank you Ron and Alexandra Seigel .  I've always been curious.  Who knew there were so many sushi restaurants in NY.  It doesn't surprise me except when you think how small NY really is.  I learned to eat and love sushi in LA before it ever hit NY.

Sep 14, 2021 03:42 AM
Jeff Dowler, CRS
eXp Realty of California, Inc. - Carlsbad, CA
The Southern California Relocation Dude

Great advice, Ron and Alexandra. You just have to keep your eyes, ears, and mind open. And sometimes the camera can be a great source of inspiration for blogging!

That photo of the sea urchins is wonderful. Can't say I have seen them at the beach, but maybe I am just not being observant enough!

Jeff

Sep 14, 2021 12:10 PM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

I find if you let your mind wander...or are curious, as you say...you can usually find something to blog about. I try to keep a running list of topics as well as I think of them

Sep 21, 2021 12:43 PM