Avoid getting carried away with hyperbolic extravagance.

By
Real Estate Agent with Red Rock Real Estate UT DRE# 6541633-SA00

Avoid getting carried away with hyperbolic extravagance.

 

Professionals have responsibilities to buyers and sellers to be knowledgeable about the local market, to convey accurate information so an informed decision can be made. Some prefer to show off their creative writing skills.

 

Excessive, over-embellished descriptions have no place in the real estate industry. Hyperbolic extravagance, it seems, has taken the place of a straight forward approach for those looking to gain consumer interest.

 

Professional photos and clear, apt descriptions will garner the right attention rather than questions or misunderstandings once a property has been seen in person. Being concise really matters in real estate and with proper marketing and advertising, a home can be seen in its best light.

 

There is nothing worse than reading about an entire re-model of a home in the agent remarks section only to find out that clearly is not the case once arriving at the property with ready, willing and able buyers! 

 

Getting carried away can show itself in being published in a real estate quarterly newsletter for colleagues and fellow agents to read. Best practices for representation mean keeping to the truth of the matter.

 

When I want to be taken for a wild ride, I'll hire an experienced, hot air balloon operator/owner to carry me away. Happy sales all!

Posted by

I, Wanda Kubat-Nerdin at Red Rock Real Estate Utah am responsible for my opinions expressed in this blog. Information herein is deemed to be reliable but not guaranteed and may change due to market conditions. Please do not take my pictures or artwork and use them as your own, they are my property and copyrighted.

Member of

Wanda Kubat-Nerdin is a southern Utah REALTOR® assisting buyers and sellers in in the St. George area, Dammeron Valley, Diamond Valley, Veyo, Central, Hurricane, Ivins, La Verkin, Leeds, Santa Clara, and Washington real estate markets.
See my full profile

Red Rock Real Estate
90 E 100 S, St. George, UT 84770

BuynSellUtah.com
Mobile: (435) 632-9374 call or text
Email Me

My Blog Posts

Comments (45)

Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker - Retired

Good morning Wanda. Your hot air balloon analogy makes me smile. Used a similar line some years ago and got the listing. Enjoy your day.

Sep 26, 2021 04:47 AM
Sheri Sperry - MCNE®
Coldwell Banker Realty - Sedona, AZ
(928) 274-7355 ~ YOUR Solutions REALTOR®

HI Wanda Kubat-Nerdin - Wanda Can! - What really bothers me is when an agent tries to hide or sugar coat a real issue that might scare buyers away.  Happy Sunday!

Sep 26, 2021 08:48 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

THANK YOU SO MUCH for the feature in Posts Just for You! Am honored you did so Kathy Streib, happy Sunday!

Sep 26, 2021 10:41 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

The disappointment factor runs high when embellishments override the actual product Grant Schneider. I preferkeeping it specific to the facts!

Sep 26, 2021 11:19 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Am glad you appreciate this post Wayne Martin. The prize often lies with the wise

Sep 26, 2021 11:22 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Some fail to realize that and is an injustice to clients Sheri Sperry - MCNE®!

Sep 26, 2021 11:23 AM
Anna Banana Kruchten CRS, CRB, Phoenix Broker
HomeSmart Real Estate BR030809000 - Phoenix, AZ
602-380-4886

OH Wanda the most absurd situation I ran across was a several years or so ago during the foreclosure days.  A long time client of mine was buying up properties and wanted to see one she had seen online.  It sounded awesome. I called the agent and she conferred it was in 'great' condition.  Sure you betcha!   Did you forget to mention half the roof was missing.  Yup....it was missing!!  On to the next.....

Sep 26, 2021 02:33 PM
Dorie Dillard Austin TX
Coldwell Banker Realty ~ 512.750.6899 - Austin, TX
NW Austin ~ Canyon Creek and Spicewood/Balcones

Good evening Wanda Kubat-Nerdin - Wanda Can! ,

So glad Kathy Streib featured your post in her "Ah-ha" moments for the week! So true..stick with the facts about the house!

Sep 26, 2021 07:36 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Oh wow Anna Banana Kruchten CRS, CRB, Phoenix Broker, it is unbelievable what some people will say or do to sell a property! 

Sep 27, 2021 07:15 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Good morning Dorie Dillard Austin TX. Excessive, flowery prose is best left off the MLS with it's adverbs, adjectives and metaphors and better used on travel brochures and such!

 

Am always grateful when Kathy Streib features a post!

Sep 27, 2021 07:55 AM
Mary Hutchison, SRES, ABR
Better Homes and Gardens Real Estate-Kansas City Homes - Kansas City, MO
Experienced Agent in Kansas City Metro area

When I read a listing description that is very 'over the top' I am immediately suspcious! I see the same thing with click bait headlines:  The BEST Chocolate Chip Cookies...as an example.  

Sep 27, 2021 02:48 PM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Oh yes, that would be an indication for sure Mary Hutchison, SRES, ABR, glad you know the difference!

Sep 27, 2021 02:49 PM
Lise Howe
Keller Williams Capital Properties - Washington, DC
Assoc. Broker in DC, MD, VA and attorney in DC

It is a fine line between a lyrical description of a listing and a misrepresentation. Great post

Sep 28, 2021 12:51 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

That is true Lise Howe. Using extreme exaggeration to make a point or show emphasis on a property can be very telling. I prefer to make a conclusion based on an in-person visit!

Sep 28, 2021 06:49 AM
Jan Green
Value Added Service, 602-620-2699 - Scottsdale, AZ
HomeSmart Elite Group, REALTOR®, EcoBroker, GREEN

So true Wanda!  It's very frustrating to arrive at a home with higher expectations than the home actually provides.  Being a realist its super frustrating for me and my clients! Great post!

Sep 28, 2021 10:00 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

You and I are alike that way Jan Green. If it is a fluffy fairly tale, it better show that way when I arrive!

Sep 28, 2021 10:35 AM
Dr. Paula McDonald
Beam & Branch Realty - Granbury, TX
Granbury, TX 936-203-0279

Yes, Wanda, we do need to be mindful of how we describe properties to be realistic and accurate.

Sep 29, 2021 11:36 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Consumers want a realistic approach to real estate, once the expectation is set, it most definitely better play true Dr. Paula McDonald or there could be trouble ahead!

Sep 29, 2021 06:46 PM
Sharon Tara
Sharon Tara Transformations - Portsmouth, NH
New Hampshire Home Stager

If the description isn't honest then it only serves to cause frustration, disappointment and anger in potential buyers and their agents.  

Oct 03, 2021 06:26 AM
Wanda Kubat-Nerdin - Wanda Can!
Red Rock Real Estate - St. George, UT
So Utah Residential, Referral & Relocation REALTOR

Yes it does Sharon Tara and we do not have time for that nonsense! Thanks for stopping by.

Oct 03, 2021 08:02 AM